Since she is new to all of this we started updating her Facebook Fan Page and I recommended she create a Birthday Club to capture the pertinent info for her visitors:
- First name
- Last name
- Favorite meal
- Additional interests such as their catering, eating contests, daily deals, etc.
As you all know I’m a big user / promoter / supporter / trainer / consultant of Infusionsoft and have been since 2008. However, it is not for newbies so I gladly help clients get started with list building and email marketing with AWeber. AWeber lets you start for $1 and you only pay $19.95/mo until you get up to 500 names on your list so you won’t pay much to begin your email marketing efforts.
Cool Thing #1 About AWeber: Saturday Support via Chat! Infusionsoft has 24×7 chat during the week but not the weekends.
Bummer Thing #1 About AWeber: Naming Lists. Limited naming options for lists. I’m building a “birthday list” for my client so logic would dictate that I name the list….Birthday! Not with Aweber because some dude in Alberta or Tokyo or Riverside already has that name. (WTH?) Aweber has just one big database so if someone takes the name you are hosed. So now I have to name the list like an AOL username – birthday_102!@#$_money_list_with_a_happy_face. (Nice, huh?)
The AWeber tech support dude – who was very nice and prompt and knowledgeable, by the way – tells me:
Support: [10:18:03 AM] It needs to be a name that has not already be used by another customer.
Wes: [10:18:29 AM] What?
[10:18:35 AM] In the entire world?
Support: [10:19:40 AM] In our database.
Wes: [10:20:30 AM] So I can’t name my list of people that fill out my birthday form “Birthday” because some dude in Alberta Canada named his list Birthday first?
Support: [10:21:13 AM] It has to be a unique list name that has not be taken.
Wes: [10:21:37 AM] that’s the craziest thing i ever heard.
[10:21:38 AM] oh well
Support: [10:22:55 AM] The list names are specific an pertain directly to your campaign. If 1,000 people had the list name “birthday”, then a subscriber could not directly unsubscribe from your specific list because there are so many other lists with that name.
Wes: [10:24:26 AM] I’ve used Infusionsoft for 4 years and we name the list whatever we want. I only have one Birthday list. Who cares if Bubba in Montana has a birthday list? Amy Smith in Mississippi is not subscribed to Bubba’s birthday list. She’s subscribed to mine, therefore, she can unsub from mine.
- It confirms that their information has been received.
- It gives them further instructions such as “check your email to confirm.”
- It gives you a chance to continue marketing and/or upselling them.
AWeber lets you add your logo to their default Thank You page. If you want more than that you have to create your own Thank You page on your own site. That is not a huge deal, especially if you are good with WordPress or a similar CMS, but a lot of people are not good with web sites. Many of my clients are locked into stupid contracts with their web guys (or gals) and/or bought some package from the Yellow Pages and either can’t update their sites, can’t update them easily and/or can’t reach the fools they are paying through the nose each month to make a change.
Presenting additional offers and information and upsells and invitations to interact with your social media sites is a huge opportunity for your Thank You page. Not being able to do this easily with AWeber is a bummer in my opinion.
It’s a nice Saturday morning so I’ll wrap this up for now but stay tuned for more updates and feel free to add your own below in the comments section.
Wishing you all the success you have the guts to grab.
WHAT DO YOU THINK?
Throw down some graffiti below along with your thoughts, comments, experiences and suggestions.