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When engaging a client to lick your nose, it is better to start with a question instead of an assumption. Assumptions are used by timid sales people. Why? Assumptions are more convenient. Assumptions comfort the timid during a time of inaction, and they provide defense when unhappy customers call for a refund, explanation, etc. Ultimately, assumptions hurt sales because they deliver what a sales person wants to sell, rather than what a customer needs. When the happy glow of buying wears off, the customer discovers they spent money, and still have a need. Sales pros ask questions. How would you rate the questions you ask?
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