Michael Kenyon JumpStart graduate

Name: Michael Kenyon

Class: JumpStart, Murietta 2007.

Results: Stronger sales scripts, reduced discounting, and a new focus during the sales cycle.

Best Thing Learned: Put price at the start of the sales cycle, rather than the end. Silence is a key ingredient in the sales process. Disqualify tirekickers early on, focus on people with a self-perceived need.

Business Name: Funhouse Entertainment.

Business Focus: Agenting performers for family entertainment events ranging from birthday parties to school festivals.

Best Offer: Sales Whisperer students receive a 10% discount on all enterrtainment services.

Best Marketing Idea: Sending polka dot balloons to past customers as compressed Easter Eggs.

Business Web Site: www.funhouseentertainment.com

Contact: E-mail mike@funhouseentertainment.com or call (410) 633-2333

Customers: Moms & dads, business owners, churches, schools, cities, families.

Future Plans: Expand the customer base through direct mail marketing. Develop partnerships with entertainment equipment vendors for full one stop service. Double business volume monthly for the next twenty four months; raise web traffic by 15% each month; build a significant presence with local businesses for annual events. Extend entertainment services to cover the Eastern seaboard.

Most Common Challenge Faced by Clients: Retaining enough entertainment for the size of their gathering.

Personal Motto: Be intensely interesting.

Favorite Quote: “We are not human beings having a spiritual experience. We are spiritual beings having a human experience.” Pierre Teilhard de Chardin