The AI Implementation Acceleration · Baton Rouge Sept 11 · Fairhope Sept 15 · Oxford Sept 17 · Remote Anytime

Fill out one form. Give me half a day—I’ll even feed you—and you’ll walk out with next month’s emails, blogs, social posts, newsletters, lead magnet, funnel, and prospecting follow-up… not outlined. Not taught in theory. Not “strategized” on a whiteboard… all of it…

“DONE.”

A half-day, semi-private working session with The Sales Whisperer® himself—six seats per city—where you finally take control of the AI in your business, harness it to thirty years of sales and marketing acumen, and leave owning a rinse-wash-repeat machine that cranks out month two, and every month after, on your command.

Hold Your Seat — $1,000

Six seats per city. You each get 45 minutes of my hands on your business, and half a day only holds six of those. Can’t make the cities? There’s a remote option below.

Why $1,000 and Not $10,000

Football and family already paid for this trip.

Let me be straight with you about why this costs what it costs, because a deal without a reason is a deal you should walk away from.

I live in Southern California now—have since 2004—but I grew up in Baton Rouge, and you know what September means there. I’m flying home for the game. From there I head down to the Eastern Shore, where I lived in my Mobile days, to see family I don’t get enough of. Then it’s up to Oxford for the LSU game, where I’m staying with a man I’ve known since we were getting yelled at together at the Air Force Academy—my classmate, my football teammate, and proof that some friendships outlast every duty station, every job, and most of our hairlines.

Wes Schaeffer, center, at his Air Force Academy graduation, May 27, 1992

That’s me in the middle—May 27, 1992, Air Force Academy graduation. The guy on the left made Colonel, flies for Southwest now, and remains a terrible golfer. He was the best man at my wedding, and I was the best man at his. I don’t collect contacts. I keep people.

So the flights are bought and the beds are free. Which means I can do something in these three towns I can’t justify anywhere else in the country: sit down with six business owners per city and do the work I normally do privately at $2,500 a head—done for you, one-on-one, with 90 days of support—for $1,000, with lunch on me.

Call it homecoming pricing. It’s real, and it boards the plane with me when I fly back to California. This trip doesn’t come through twice.

What “Done” Means

Built from your intake before you ever shake my hand.

The moment your seat is paid, my intake form hits your inbox. You tell it about your business—your customers, your voice, your offers, your mess. From your answers, I build all of this before you arrive:

Your CRM, audited.Where the leads leak, where the follow-up dies, and what to fix first—in plain English, not consultant-speak.
Your website, torn down and documented.Broken links, SEO gaps, and AEO gaps—can ChatGPT and Claude even find you when your prospects ask?—with a written plan to fix every one.
30 days of blog posts.Drafted in your voice, about your business. Not “content ideas.” Posts.
30 days of social media.The posts you keep meaning to write. Written.
30 days of email newsletters.The follow-up you keep promising yourself you’ll start. Finished.
A new lead magnet.Something your prospects actually want, built to trade for their contact info.
A new funnel.The path from stranger to lead to buyer, laid out and built.
A multi-media, multi-step outbound nurture sequence.Your prospecting follow-up, built on The A.B.C.D.E. Sales & Marketing System™ I’ve run since 2006.

The A.B.C.D.E. Sales & Marketing System™—because the sale is the midpoint of the relationship, not the finish line.

Then, in the room, we work. You get 45 minutes of me, hands on your laptop, putting all of it to work—and you get the other five seats, watching five real businesses get torn down and rebuilt in front of you. Lunch is on me; we work through it. Folks tell me they steal more from the other five turns than from their own.

Price any single line of that list with an agency and you’ll spend more than this whole day costs. I watched an owner pay an agency $300 a month for one thin LinkedIn post a week. One.

The Rinse-Wash-Repeat Part

“Fine, Wes—but what happens in month two?”

That’s the right question, and it’s the one most AI workshops pray you don’t ask. A month of content is a fish. Here’s the fishing pole:

Everything above gets built by an assistant I install for you called HANK. Skip the technical bullshittery—in plain terms, it’s the employee you’d hire if you could find one who read everything you’ve ever written, never sleeps, never quits, and costs about what you spend on coffee. You talk to it in plain English. It writes in your voice, works your follow-up, audits your numbers, and remembers everything.

It runs on Claude—the AI subscription that costs about $20 a month—and lives in plain files on your machine. No new software. No monthly fee to me. No landlord. When you want October’s content, you don’t call me. You give it one command, review what it hands you, and go coach the Little League team.

The 30 days of finished work proves the machine runs. Owning the machine is how it never stops.

The Guarantee

You keep everything. Either way.

Walk out with everything above—audit, content, funnel, sequence, and the machine installed and running live—or I refund your full payment on the spot. And you still keep all of it. The audit. The 30 days of content. The funnel. The machine.

I can afford that promise because the work is done before you arrive. If I show up empty-handed, I deserve to eat the loss. I won’t, because I can’t: your deliverables will already be sitting in your inbox.

The Sort

Six seats per city. Maybe none of them is yours.

I’ve taught for decades that the job in sales is to disqualify, not qualify. So let me practice what I preach and save us both some time.

You own or run a business, and you’re the one doing the follow-up, the content, and the marketing—or lying awake watching it not get done.
You’ll fill out an intake like it matters, because it does—it’s the raw material for everything I build you.
You want a month of marketing done by mid-September, not a fresh theory to think about.

You want to “explore AI” someday. Come back someday.
You won’t do the intake. Then there’s nothing for me to build, and we’d both waste a perfectly good afternoon. Intake not in five business days before your date, your seat rolls to another city or to a remote session—no refund, because your deliverables are already half-built.

And one more thing, because it matters: paying doesn’t qualify you. It holds your chair while I read your intake. If what I read tells me I can’t deliver this list for your business, you’ll hear from me before the event—your full payment back, plus my honest read on what you should do instead. I’ve got six chairs and one reputation, and I’m not trading the second to fill the first.

Pick Your City

Three towns, or your desk.

Your seat is held the moment payment clears. The intake form follows by email. Venue details go to registered attendees. And a word on the remote price: $1,000 is a group rate—six owners share the room and the half-day. Remote, you get me all to yourself.

Friday, Sept 11

Baton Rouge

Home. I’m in for the game, and I’m bringing the machine with me.

6 seats

✓ Keep-Everything Guarantee

Hold My Seat

$1,000 · I’ll bring the goods and the food

Tuesday, Sept 15

Fairhope

My old Mobile stomping grounds. Family, porch time, and one good working day.

6 seats

✓ Keep-Everything Guarantee

Hold My Seat

$1,000 · I’ll bring the goods and the food

Thursday, Sept 17

Oxford

LSU weekend, bunking with my Academy football teammate. Kickoff can wait half a day.

6 seats

✓ Keep-Everything Guarantee

Hold My Seat

$1,000 · I’ll bring the goods and the food

Remote

Your Desk

Same work, same guarantee, delivered live over Zoom—just you and me, scheduled once your intake’s in.

Taken as they come

✓ Keep-Everything Guarantee

Book My Session

$1,500 · one-on-one—no group rate

Who’s Doing the Work

I’m not from the internet. I’m from Baton Rouge.

Wes Schaeffer. The Sales Whisperer®. Air Force Academy, class of ’92, nine years in uniform. Since 2006 I’ve helped over 6,000 salespeople, sales leaders, and business owners grow—as a sales trainer, CRM and automation consultant, HubSpot partner, author, and host of The Sales Podcast. Father of seven, grandfather of four, jiu-jitsu black belt, recovering linebacker.

Wes Schaeffer, The Sales Whisperer, at his USAFA graduation

Years ago I minted my doctrine onto a bronze coin: deals are won at the open, not the close. This event is that coin made real. Your intake is the open—it decides your win before you ever sit down. And I know most folks reading this have never heard of me, which is exactly why I put the work in front of the money: you’ll be holding a month of finished marketing before you decide what I’m worth.

Questions

Asked and answered.

What do I need to bring?

A laptop, an appetite—lunch is on me—and a Claude subscription (about $20/month; if you don’t have it, we’ll set it up in your 45 minutes). If you run a different AI, email me before you buy a seat.

Do I need to be technical?

No. If you can fill out a form and reply to an email, you can run this. It works off about a dozen plain-English commands, and I teach you those in the room.

Do I have to qualify?

In a way, yes—but you don’t fill out an application, and you don’t wait on a committee. Your payment holds the chair; your intake tells me whether I can deliver. If I can’t, I refund you in full before the event and tell you what I’d do in your shoes instead. You risk a few minutes on a form, not your money.

How does the remote session work, and why is it $1,500?

Same offer, different chair. You pay, your intake comes in, I build your deliverables, then we book a live screen-share and put it all to work on your business together. Same keep-everything guarantee. It costs more because $1,000 is a group rate—in the room, six owners share my half-day. Remote, you don’t share me with anybody.

Is the content really usable, or is it robot mush?

It’s drafted in your voice from your intake—the more you give me, the more it sounds like you. You approve every word before it ships; it’s your name on it. In your 45 minutes I’ll show you how to sharpen anything that isn’t you yet, and that skill is yours forever, too.

What if I buy a seat and can’t make my date?

Tell me before your intake deadline and your seat rolls to another city on this trip—or to a remote session, your pick. After that, the slot’s spent—your deliverables are already being built.

Why only six seats?

You each get 45 minutes of me, hands-on. There are only six of those in half a day. This isn’t scarcity theater. It’s a calendar.

Why is a stranger’s session worth $1,000?

Fair question—I’d ask it too. One: you’re not paying for a workshop, you’re paying for a month of finished marketing plus the machine that makes the next month. Two: if I miss, you get your money back and keep all of it anyway. Look me up first—TheSalesWhisperer.com, the podcast, twenty years of receipts.

Football and family already paid for this trip.

Built from your intake before you ever shake my hand.

“Fine, Wes—but what happens in month two?”

You keep everything. Either way.

Six seats per city. Maybe none of them is yours.

Three towns, or your desk.

Baton Rouge

Fairhope

Oxford

Your Desk

I’m not from the internet. I’m from Baton Rouge.

Asked and answered.

What do I need to bring?

Do I need to be technical?

Do I have to qualify?

How does the remote session work, and why is it $1,500?

Is the content really usable, or is it robot mush?

What if I buy a seat and can’t make my date?

Why only six seats?

Why is a stranger’s session worth $1,000?

One form. Half a day. A month of marketing—done.