---
title: 365 Ways To Double Your Sales - 2
description: "365 Ways To Double Sales #2, choose who to lose because there are riches in niches. Be known as an expert in something and dominate that niche."
image: https://thesaleswhisperer.com/hubfs/Blog-files/365%20Ways%20To%20Double%20Sales%2010%20wes_schaeffer_the_sales_whisperer.jpg
---

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 Jun 13, 2025

# 365 Ways To Double Your Sales - 2

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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Want to double your sales? 

Choose who to lose.

Pick your niche because "There's riches in niches."

Cardiac surgeons make more money than family practitioners for a reason. And they don't advertise! The local family doctor knows the best cardiac surgeon in town and sends his patients suffering from chest pains to that surgeon all day long.

If you're known as a "pretty good guy...but a little scatter-brained at times" your business is in for a slow, painful death.

For the longest time I wanted to do all I could to help the small business owner. I created lower pricing models, extended payment terms, I'd let them stay past their allotted time until I realized I was being bled dry and worked to death because I cared more about the growth of my clients' business than they did.

So I created group training for the cash-strapped business owners and salespeople of the world and I raised my prices as much as 250% while cutting back the allowable consulting time by 25% for my private consulting and low and behold I could come up for air.

Today, right now, get crystal clear on who you can help, who you want to help and why. Then tell everyone else to either take a hike or tell them it's not your specialty but you'll help them as best you can for a higher price and let them decide.

Then the stress will be off of you and you can focus on what you love, you'll do a better job at it, your clients will be better served, they'll provide more testimonials and referrals and your business will grow with less stress and more fun, guaranteed.

 Market like you mean it. Now go sell something.

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[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## Related posts

[![Defeat Ennui: Easy As 1, 2, 3 — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-33851676.jpg?height=200&name=pexels-33851676.jpg)](https://thesaleswhisperer.com/blog/defeat-ennui-easy-as-1-2-3)

[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## [Defeat Ennui: Easy As 1, 2, 3](https://thesaleswhisperer.com/blog/defeat-ennui-easy-as-1-2-3)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

Tom Brady doesn't check his Facebook when he's dropping back in the pocket. Michael Phelps didn't...

[Read more](https://thesaleswhisperer.com/blog/defeat-ennui-easy-as-1-2-3)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Dan Kuschell | Move Beyond The Transaction To Grow Sales](https://thesaleswhisperer.com/blog/dan-kuschell)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

Size (of your list) doesn't matter .

[Read more](https://thesaleswhisperer.com/blog/dan-kuschell)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Book Yourself Solid With Peter Watz](https://thesaleswhisperer.com/blog/peter-watz)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Apr 06, 2017

Strive To Be Interested Instead of Interesting

[Read more](https://thesaleswhisperer.com/blog/peter-watz)

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