---
title: 365 Ways To Double Your Sales - 7
description: Grow 256% by aggressively increasing your advertising and marketing during a recession with the help of inbound marketing expert Wes Schaeffer.
image: https://thesaleswhisperer.com/hubfs/Blog-files/365%20Ways%20To%20Double%20Sales%2010%20wes_schaeffer_the_sales_whisperer.jpg
---

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 Jun 13, 2025

# 365 Ways To Double Your Sales - 7

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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Commit To Advertising & Marketing 

Paul Dunay has a great blog post on the wisdom of increasing your advertising and marketing during a recession. In it he references Seth Godin's "The Purple Cow" as well as Innovating through a Recession by Professor Andrew J. Razeghi at the Kellogg School of Management at Northwestern University.

In the post he references a famous McGraw-Hill study of 600 businesses and found these now-obvious results:

- During the 1981-1982 recession, businesses that maintained or increased their ad spend averaged higher sales growth during the recession **and in the following 3 years!** In fact, sales were 256% over their weaker, more foolish competitors that cut back on advertising. (Which goes to show you can't save your way into business success and you can't tax your way into prosperity as the idiots in Washington D.C. continue to show us...but I digress.)
- A more recent study conducted in 2001 found that businesses that advertised aggressively during that recession **increased market share 2 ½ times the average** for all businesses in the post-recession period.

How 'bout them apples, huh?

What is your advertising and marketing plan? If you're like most business owners you either:

- Don't have a plan at all.
- Have a plan but you think it stinks so you don't do anything with it.
- Have a plan but lost it or buried it.
- Have a plan but don't follow it because you're not committed to it.
- Have a plan and it is now in its 797th iteration, is 1,100 pages long with 37 footnotes per section and you're waiting to finish that final chapter before you take action.

Take action now.

Then, after you get a sense for my style and abilities and you're comfortable with them both as well as my ability to produce results for you we can talk about various programs I offer to help kick start and supercharge your advertising and marketing.

That is, of course, if you'd like to also grow 256%.

 Market like you mean it. Now go sell something.

[![Twelve weeks. Live deals. We start in 48 hours. Book The Fit Call](https://no-cache.hubspot.com/cta/default/443614/interactive-184500196010.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLsNsJ%2Fvr%2BY0fyQQm2jucKy2PaRQ7yiRlNSh8Tu0f5ayzI3NvsSmbJA7k0K2U9DyOnJcs5PUdj%2BVX6AqdL3a6sjP2aOgtGDWSBg1ck%2Fs3ycPpIj%2BNRUnf7O3t8csSocLeJsVSSsM2c%2FN2ogCazg%2BdiX8St4Z1RvHU%2FWQUK88tWtKhHYh1svtf8VRYU8HZDHxGPCIapCKCTU3k0SYc2fV1yM&webInteractiveContentId=184500196010&portalId=443614)

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[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## [Sales, CRM, AI, and Marketing Automation Services | Cleaning Up Data](https://thesaleswhisperer.com/blog/infusionsoft-services-cleaning-up-data)

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Why do we offer Sales, CRM, AI, and Marketing Automation Services Cleaning Up Data? Because...

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[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## [Ray Dietrich - Marketing Expert, Tough Mudder](https://thesaleswhisperer.com/blog/ray-dietrich-marketing-expert-tough-mudder)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

Ray Dietrich is a marketing expert and Tough Mudder! Ray Dietrich has an extensive background in...

[Read more](https://thesaleswhisperer.com/blog/ray-dietrich-marketing-expert-tough-mudder)

[![365 Ways To Double Your Sales, #9: develop a thorough marketing plan that includes list building and email marketing to grow your market share profitably.](https://thesaleswhisperer.com/hs-fs/hubfs/Blog-files/365%20Ways%20To%20Double%20Sales%209%20wes_schaeffer_the_sales_whisperer.jpg?height=200&name=365%20Ways%20To%20Double%20Sales%209%20wes_schaeffer_the_sales_whisperer.jpg)](https://thesaleswhisperer.com/blog/365-ways-to-double-your-sales-9)

[Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## [365 Ways To Double Your Sales - 9](https://thesaleswhisperer.com/blog/365-ways-to-double-your-sales-9)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

Sales people are not known for their planning skills.

[Read more](https://thesaleswhisperer.com/blog/365-ways-to-double-your-sales-9)

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