---
title: Build a Website That Creates Inbound Marketing (Adrienne Folse)
description: Hear how inbound marketing expert and entrepreneur, Adrienne Folse, runs multiple brands profitably and with ease.
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-15278953.jpg
---

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 Apr 18, 2015

# Build a Website That Creates Inbound Marketing (Adrienne Folse)

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## About Adrienne Folse of Design The Planet

Adrienne has been in marketing, branding, and advertising since 1999.

As the owner of Design The Planet, The Brand Constructors, and Franchise Brand Innovation, she has built, expanded and niched her services to better serve the clients she wants to serve.

Headquartered in New Orleans, LA, Adrienne proves that big marketing work is getting done in The Big Easy.

#### Greatest Sales Success

- She was a “generalist for a long time.”
- But niching has helped her focus and grow.
- Around the 10-year point, she hadn’t specialized, and a more senior company recommended she specialize, and that's when she decided to “choose who to lose.”
- She won't work with doctors or attorneys.
- She realized she loved working with franchises and multi-location industries, and after making the switch over five years ago, it has paid off.

#### Rubber-Meets-The-Road Tip

- Make sure your logo is readable at an inch wide.
- Stick with your logo. Your logo is not your brand. Your printed material is not your brand.
- How you do what you do is your brand.
- It's okay to start with a template website if money is tight but make sure your content is good. Have somebody proofread your content.
- Spend money on a good business card.
- Write down your story. Why should people care?
- All social media is not good for all companies. Choose which works for you.
- You need more than social media. Print material reaches people at a different level now since everything is so digital.

#### **Links Mentioned**

- [Follow Adrienne on X](https://twitter.com/DesignThePlanet)
- [Design The Planet](http://www.designtheplanet.com/)
- [Brand Constructors](http://www.brandconstructors.com/)

#### [![Listed to The Sales Podcast on Spotify](https://no-cache.hubspot.com/cta/default/443614/interactive-185369604869.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLfGcR11Q1%2BQruaTFWyPm7CoTGIcy9ePHh0sYqgvtsY8B%2BZWtpxtDJ%2B1Slm4xmOsNryzRif0V5zB9cTrL3vF3R4LzJyJwRCX4wD0ve4QsrcTeLOKViT7YMchbggl0xPyh%2F3T0SDMWgNJOI5D73Pr8uAXK7yGOFzspEfRnlQfHZ%2BSFTVPY2jUTpJ%2F7463dGXNt4GaRnhTi%2BOetQFQBweoLtF&webInteractiveContentId=185369604869&portalId=443614)

## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast

- [Need a sales keynote? I’m Wes Schaeffer, The Sales Whisperer®. Start here.](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Book the Fit Call for 12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
- [Use These Tools To Grow](https://thesaleswhisperer.com/best-crms)
- [The Sales Agenda](https://thesaleswhisperer.com/joy-stress): take control of every sales opportunity like a pro.
- [Apollo](https://apollo.grsm.io/whisper): Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo

**PODCAST INFO:**

- Podcast website: [https://open.spotify.com/show/50j6rJ83PSXvNpLEa8pCnd?si=fa035874b8a14d1e](https://thesaleswhisperer.com/podcast)
- Apple Podcasts: [https://apple.co/3PeYzKL](https://apple.co/3PeYzKL)
- Spotify: [https://spoti.fi/2nEwCF8](https://open.spotify.com/show/3rOqeGLXnniKOcCj5ZyftX)
- YouTube: [https://www.youtube.com/@TheSalesWhispererWes](https://www.youtube.com/@TheSalesWhispererWes)

**SUPPORT & CONNECT:** Check out the sponsors above; it’s the best way to support this podcast

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[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [How To Pay For Performance With Dush Ramachandran](https://thesaleswhisperer.com/blog/dush-ramachandran-affiliate-marketing)

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## [The Boss, Heather Havenwood, Shares How To Get It Done](https://thesaleswhisperer.com/blog/sexy-boss-heather-ann-havenwood)

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[![From Broke, Homeless & Sick To Real Estate Riches — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-2284178.jpg?height=200&name=pexels-2284178.jpg)](https://thesaleswhisperer.com/blog/j-massey-real-estate-investing)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [From Broke, Homeless & Sick To Real Estate Riches (J. Massey)](https://thesaleswhisperer.com/blog/j-massey-real-estate-investing)

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 Jun 13, 2025

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