---
title: The 7 Steps To Ethical Persuasion With Akbar Sheikh
description: Akbar Sheikh is not just a ClickFunnels expert but a persuasion expert who uses the right tools to get his marketing message across to make every sale. Learn about the seven steps to ethical persuasion, the three things you must do to grow now and why he loves the rain.
image: https://thesaleswhisperer.com/hubfs/Imported_Blog_Media/345-Akbar-Sheikh.jpg
---
[Skip to content](https://thesaleswhisperer.com/blog/akbar-sheikh-ethical-persuasion#main-content)
[](https://www.thesaleswhisperer.com/)
- Work With Me
Show submenu for Work With Me
- [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up)
- [Best Day Ever](https://thesaleswhisperer.com/best-day-ever)
- [HANK The AI](https://thesaleswhisperer.com/hank)
- [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
- [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix)
- [Start](https://thesaleswhisperer.com/start)
- [Blog](https://thesaleswhisperer.com/blog)
- [The Daily](https://thesaleswhisperer.com/daily)
- [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Podcast](https://thesaleswhisperer.com/podcast)
Show submenu for Podcast
- [Podcast Guests](https://thesaleswhisperer.com/podcast-guests)
- [About](https://thesaleswhisperer.com/about)
Open main navigation
Close main navigation
- Work With Me
Show submenu for Work With Me
- [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up)
- [Best Day Ever](https://thesaleswhisperer.com/best-day-ever)
- [HANK The AI](https://thesaleswhisperer.com/hank)
- [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
- [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix)
- [Start](https://thesaleswhisperer.com/start)
- [Blog](https://thesaleswhisperer.com/blog)
- [The Daily](https://thesaleswhisperer.com/daily)
- [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Podcast](https://thesaleswhisperer.com/podcast)
Show submenu for Podcast
- [Podcast Guests](https://thesaleswhisperer.com/podcast-guests)
- [About](https://thesaleswhisperer.com/about)
- [Get The Daily](https://thesaleswhisperer.com/daily)
[Get The Daily](https://thesaleswhisperer.com/daily)
Jun 13, 2025
# The 7 Steps To Ethical Persuasion With Akbar Sheikh
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/akbar-sheikh-ethical-persuasion) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/akbar-sheikh-ethical-persuasion) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/akbar-sheikh-ethical-persuasion) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/akbar-sheikh-ethical-persuasion) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/akbar-sheikh-ethical-persuasion)
## How to stand out and make every sale in a noisy world of internet marketers
---
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Sales Tips](https://thesaleswhisperer.com/blog/pendulum-roy-h-williams) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- Humans are inherently good people
- Lack of training makes salespeople become scoundrels
- Bots are tools but you must implement a personal touch
- Become fanatical. Have conviction to grow.
- Consumers are lucky right now. Marketers are forced to put out their best stuff up front.
- Businesses are forced to serve.
- Connect with your market. Create great content and connect.
- He has always had a tech guy so he can work in his area of expertise.
- Seven steps EPOP—Ethical Principals of Persuasion
- Copy / Messaging
- Authority
- Scarcity
- Likeability
- Reciprocity (grossly under-utilized)
- Tenacity
- Social Proof
- Fix those and you'll sell
- Are webinars played out?
- "I love it when it rains. It washes all the scum off the street."
- Level up. Make sure everything that represents your brand is great.
- To give more you must make more.
- Do these three things
- Get your mind right
- Get a good coach
- Implement
**Related Articles:**
- [Steven Sisler Helps You Know What Makes You—and Your Prospects—Tick](https://thesaleswhisperer.com/blog/steven-sisler-behavioral-psychology-human-relations)
- [Use Mind Reading To Close Sales With Ian Rowland](https://thesaleswhisperer.com/blog/cold-reading-book-review)
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJkHMOC2RJ3k1h3uBAbI2%2F2i1wb4ubNITu3ArXIFMDZK%2FyvW8rLZVB23gMBk0LA3XmxP6ljH4hkFfE1BRLcoHVGA3i01sdoXQ2I2qjA1v5s2ZXrmoEOgYIH0yT%2F8cuIqMxBySlldgFl%2BA%2FsqFgYW1gt%2B3W2Hrz7%2FcV97oCHhr3IgMbThFp%2FEHMyHxkN8n%2FK%2FyDkvN0zttXvQ3%2BXg%2BNGrh3u&webInteractiveContentId=184500196010&portalId=443614)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/dave-lakhani)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Be Bold and Persuade Your Way To Sales Success (Dave Lakhani)](https://thesaleswhisperer.com/blog/dave-lakhani)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Nov 20, 2018
Persuasion Tips you'll learn in this episode of The Sales Podcast... Process—not time—heals all...
[Read more](https://thesaleswhisperer.com/blog/dave-lakhani)
[](https://thesaleswhisperer.com/blog/paul-mascetta)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Master The 6 Persuasion Power Levers With NLP & BJJ Paul Mascetta](https://thesaleswhisperer.com/blog/paul-mascetta)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Dec 09, 2020
Use the Trifecta of Power To Perfect Your Persuasion
[Read more](https://thesaleswhisperer.com/blog/paul-mascetta)
[](https://thesaleswhisperer.com/blog/dr-persuasion)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [Professional Development](https://thesaleswhisperer.com/blog/topic/professional-development), [Marketing Automation](https://thesaleswhisperer.com/blog/topic/marketing-automation), [Digital Marketing](https://thesaleswhisperer.com/blog/topic/digital-marketing), [Entrepreneur](https://thesaleswhisperer.com/blog/topic/entrepreneur)
## [The New Sales Bible by Dr. Persuasion, Yaniv Zaid](https://thesaleswhisperer.com/blog/dr-persuasion)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 17, 2025
"Sell the problem before the solution." \[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/dr-persuasion)
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Wes Schaeffer",
"url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer"
},
"dateModified" : "2026-07-14T23:39:50.646Z",
"datePublished" : "2025-06-13T14:36:27.000Z",
"headline" : "The 7 Steps To Ethical Persuasion With Akbar Sheikh",
"image" : [ "https://thesaleswhisperer.com/hubfs/Imported_Blog_Media/345-Akbar-Sheikh.jpg" ],
"mainEntityOfPage" : {
"@id" : "https://thesaleswhisperer.com/blog/akbar-sheikh-ethical-persuasion",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png"
},
"name" : "Fixer Wes"
}
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://thesaleswhisperer.com/#organization",
"@type" : "Organization",
"founder" : {
"@id" : "https://thesaleswhisperer.com/#wes"
},
"legalName" : "TSW Group, Inc.",
"logo" : {
"@type" : "ImageObject",
"url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png"
},
"name" : "The Sales Whisperer®",
"sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ],
"url" : "https://thesaleswhisperer.com/"
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://thesaleswhisperer.com/#website",
"@type" : "WebSite",
"name" : "The Sales Whisperer®",
"potentialAction" : {
"@type" : "SearchAction",
"query-input" : "required name=search_term_string",
"target" : {
"@type" : "EntryPoint",
"urlTemplate" : "https://thesaleswhisperer.com/hs-search-results?term={search_term_string}"
}
},
"publisher" : {
"@id" : "https://thesaleswhisperer.com/#organization"
},
"url" : "https://thesaleswhisperer.com/"
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://thesaleswhisperer.com/#wes",
"@type" : "Person",
"alternateName" : "The Sales Whisperer",
"image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg",
"jobTitle" : "Founder",
"name" : "Wes Schaeffer",
"sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ],
"url" : "https://thesaleswhisperer.com/about",
"worksFor" : {
"@id" : "https://thesaleswhisperer.com/#organization"
}
}
```