---
title: Remove Friction In Your Buying Process With Aleks Gollu
description: Aleks Gollu is a serial entrepreneur with two exits who has launched his third company to remove friction in your sales process to grow sales.
image: https://thesaleswhisperer.com/hubfs/_Podcast_Images/Aleks_Gollu_sales_podcast_598.png
---
[Skip to content](https://thesaleswhisperer.com/blog/aleks-gollu#main-content)
[](https://www.thesaleswhisperer.com/)
- Work With Me
Show submenu for Work With Me
- [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up)
- [Best Day Ever](https://thesaleswhisperer.com/best-day-ever)
- [HANK The AI](https://thesaleswhisperer.com/hank)
- [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
- [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix)
- [Start](https://thesaleswhisperer.com/start)
- [Blog](https://thesaleswhisperer.com/blog)
- [The Daily](https://thesaleswhisperer.com/daily)
- [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Podcast](https://thesaleswhisperer.com/podcast)
Show submenu for Podcast
- [Podcast Guests](https://thesaleswhisperer.com/podcast-guests)
- [About](https://thesaleswhisperer.com/about)
Open main navigation
Close main navigation
- Work With Me
Show submenu for Work With Me
- [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up)
- [Best Day Ever](https://thesaleswhisperer.com/best-day-ever)
- [HANK The AI](https://thesaleswhisperer.com/hank)
- [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
- [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix)
- [Start](https://thesaleswhisperer.com/start)
- [Blog](https://thesaleswhisperer.com/blog)
- [The Daily](https://thesaleswhisperer.com/daily)
- [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Podcast](https://thesaleswhisperer.com/podcast)
Show submenu for Podcast
- [Podcast Guests](https://thesaleswhisperer.com/podcast-guests)
- [About](https://thesaleswhisperer.com/about)
- [Get The Daily](https://thesaleswhisperer.com/daily)
[Get The Daily](https://thesaleswhisperer.com/daily)
Jan 04, 2023
# Remove Friction In Your Buying Process With Aleks Gollu
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/aleks-gollu) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/aleks-gollu) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/aleks-gollu) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/aleks-gollu) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/aleks-gollu)
## Create immediate human connections
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Professional Sales Tips](https://thesaleswhisperer.com/)you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- MIT and Berkeley
- Ph.D. in EECS (Electrical engineering and Computer science)
- Became an entrepreneur
- Created companies in the cloud
- If you want venture funding, you must be able to articulate the big problem you solve.
- You're looking for a business problem that is good to solve and that you can solve profitably.
- Your team needs an unfair advantage because others have seen the problem, too.
---
Related episodes and posts
- "[Deep Survival](https://thesaleswhisperer.com/blog/deep-survival)"
- [Make it easy for your customers to buy from you](https://thesaleswhisperer.com/blog/tom-williams)
---
- He first wanted to create a startup and not screw it up.
- Then he wanted to make money for all investors.
- Now he wants to make a lot of money for everyone.
- You need to be driven in a startup.
- Build the culture intentionally, or it will build itself.
- Does company on-site meetings now vs. off-site meetings.
- He'll travel to meet with remote team members.
- Originally hire people who see the vision.
- Did SMS, then IoT, and now video.
- Before COVID, he saw the value of video.
- We hate chatting with AI bots.
- Scheduling is often a pain.
- For legitimacy and trust, we want to talk to a person.
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIpcCY3WuehOurjlsE0LqdTZ5TpRCs6BpnKKN22jEAT0%2B9qQoYjN8JBUtcDUW1MJGYo979VVyEZzB4SzBuXyZjbDv%2F5m%2BLOcmV1HIEUA9U27Pg1Y3buS9N3jTBoSSU%2FNivF2SPL9h6xgcNWvikuJ%2FvJ7vOHWJOC4Nn71bR69VeLHQ%2BttLFUJ1btgv5rqf2LS1OiXhDBv5dg&webInteractiveContentId=178194433547&portalId=443614)
- Friction at the top of the funnel is no good.
- Make connections with one click.
- Prospects can call with a single click and no downloads.
- They get the option to schedule a call or do an immediate call.
- 60% choose a live video call.
- HubSpot integration, scripting, call intelligence, notes go into the CRM.
- You need to serve your customers and make their lives easy.
- In 10-20 years, AI chatbots will get there.
> 60% of prospects select the immediate video call option."
- In the end, we all need human contact.
- Technology will get there eventually.
- We need instant-connectivity options.
- The size of the check dictates the need to meet in person.
- Cut to the chase with his offer, and in 15 minutes and save yourself hours.
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJKcf8F1vLdoXUwTjRrf04PQeiomYdzmTta4Mqd20lWr2PEDOzchOg4r%2FR5D2elkZmvWmaD3jvWEYfiwb7NrEN1Cfg2ObKDqE5wWAWHS7HKeeVRR%2FB6SxQ82DgOnDa890VKoENCgasy8oLR6zh0KTte8wiVAAdvMsIHBsOVtiSOxZGxkK21MgLp7mMmlqDoJ70ILvWeUgr4TGq9H5Z7bg9F&webInteractiveContentId=184500196010&portalId=443614)
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJKcf8F1vLdoXUwTjRrf04PQeiomYdzmTta4Mqd20lWr2PEDOzchOg4r%2FR5D2elkZmvWmaD3jvWEYfiwb7NrEN1Cfg2ObKDqE5wWAWHS7HKeeVRR%2FB6SxQ82DgOnDa890VKoENCgasy8oLR6zh0KTte8wiVAAdvMsIHBsOVtiSOxZGxkK21MgLp7mMmlqDoJ70ILvWeUgr4TGq9H5Z7bg9F&webInteractiveContentId=184500196010&portalId=443614)
- His goal is to grow as big as possible, so he's focused on adding value, and he is his first customer.
- The destination matters, but so does the journey, so enjoy the journey.
## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast
- [Use These Tools To Grow](https://thesaleswhisperer.com/best-crms)
- [The Sales Agenda](https://thesaleswhisperer.com/joy-stress): take control of every sales opportunity like a pro.
**GUEST INFO:**
- Guest Site: https://www.11sight.com/
- Guest LinkedIn: https://www.linkedin.com/in/aleksgollu/
**PODCAST INFO:**
- Podcast website: [https://open.spotify.com/show/50j6rJ83PSXvNpLEa8pCnd?si=fa035874b8a14d1e](https://thesaleswhisperer.com/podcast)
- Apple Podcasts: [https://apple.co/3PeYzKL](https://apple.co/3PeYzKL)
- Spotify: [https://spoti.fi/2nEwCF8](https://open.spotify.com/show/3rOqeGLXnniKOcCj5ZyftX)
- [YouTube Full Episodes](https://www.youtube.com/saleswhisperer)
**SUPPORT & CONNECT:** Check out the sponsors above, it’s the best way to support this podcast
- Twitter: [https://x.com/fixerwes](https://x.com/fixerwes)
- Instagram: [https://www.instagram.com/fixerwes](https://www.instagram.com/fixerwes)
- LinkedIn: [https://www.linkedin.com/in/thesaleswhisperer/](https://www.linkedin.com/in/thesaleswhisperer/)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/jill-konrath-professional-sales-training-prospecting)
[Salesforce.com](https://thesaleswhisperer.com/blog/topic/salesforce-com), [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [Entrepreneur](https://thesaleswhisperer.com/blog/topic/entrepreneur)
## [Prospecting Tips: How To Sell To Big Companies, Jill Konrath](https://thesaleswhisperer.com/blog/jill-konrath-professional-sales-training-prospecting)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Sales Training Expert Jill Konrath
[Read more](https://thesaleswhisperer.com/blog/jill-konrath-professional-sales-training-prospecting)
[](https://thesaleswhisperer.com/blog/rene-zamora)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Great Sales Managers Focus on Results Instead of Hours, Rene Zamora](https://thesaleswhisperer.com/blog/rene-zamora)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Feb 12, 2020
The 5 Pillars to Magical Sales Management .
[Read more](https://thesaleswhisperer.com/blog/rene-zamora)
[](https://thesaleswhisperer.com/blog/roy-raanani)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [How to stand out in a noisy world, Roy Raanani](https://thesaleswhisperer.com/blog/roy-raanani)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Don't let another conversation disappear into thin air Click here to download the episode.
[Read more](https://thesaleswhisperer.com/blog/roy-raanani)
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Wes Schaeffer",
"url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer"
},
"dateModified" : "2026-06-13T14:41:40.297Z",
"datePublished" : "2023-01-04T12:00:00.000Z",
"headline" : "Remove Friction In Your Buying Process With Aleks Gollu",
"mainEntityOfPage" : {
"@id" : "https://thesaleswhisperer.com/blog/aleks-gollu",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png"
},
"name" : "Fixer Wes"
}
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://thesaleswhisperer.com/#organization",
"@type" : "Organization",
"founder" : {
"@id" : "https://thesaleswhisperer.com/#wes"
},
"legalName" : "TSW Group, Inc.",
"logo" : {
"@type" : "ImageObject",
"url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png"
},
"name" : "The Sales Whisperer®",
"sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ],
"url" : "https://thesaleswhisperer.com/"
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://thesaleswhisperer.com/#website",
"@type" : "WebSite",
"name" : "The Sales Whisperer®",
"potentialAction" : {
"@type" : "SearchAction",
"query-input" : "required name=search_term_string",
"target" : {
"@type" : "EntryPoint",
"urlTemplate" : "https://thesaleswhisperer.com/hs-search-results?term={search_term_string}"
}
},
"publisher" : {
"@id" : "https://thesaleswhisperer.com/#organization"
},
"url" : "https://thesaleswhisperer.com/"
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://thesaleswhisperer.com/#wes",
"@type" : "Person",
"alternateName" : "The Sales Whisperer",
"image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg",
"jobTitle" : "Founder",
"name" : "Wes Schaeffer",
"sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ],
"url" : "https://thesaleswhisperer.com/about",
"worksFor" : {
"@id" : "https://thesaleswhisperer.com/#organization"
}
}
```