---
title: Breaking In The News With Alison Maloni
description: Alison Maloni has released her new book, 'Breaking In The News,' and shares her tips on how you can grow your PR presence on The Sales Podcast.
image: https://thesaleswhisperer.com/hubfs/01%20Alison%20Maloni_The%20Sales%20Podcast_530%20Thumbnail.png
---

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[Get The Daily](https://thesaleswhisperer.com/daily)

 Oct 29, 2021

# Breaking In The News With Alison Maloni

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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## Alison Maloni Returns

***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***

<iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/7pDl7hfK0eUYuiI8QtkXac?utm_source=generator" width="100%" height="152" frameborder="0" allowfullscreen allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe>

 

## [PR Tips](https://thesaleswhisperer.com/)you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...

- Newsmax host
- Started at the bottom as a journalism major
- Must be willing to do anything and everything they ask of you
- You must put content out there 
    - Blog
    - Videos
    - Got quoted as an expert and that led to more business
- Be passionate
- Does PR still work?

[![Score My Pipeline](https://no-cache.hubspot.com/cta/default/443614/interactive-178194433547.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLI8wMV9r6Oi42xNbcCDeDu%2BC8gtYJCjqZ2bEV%2BOKvGo95AXW7%2FL1%2BDSD%2FR40eQW05IVgeHaUwI7tFDZM4Due4LUYLxe0Fk%2FwOC8hiY1djdrRN%2FIfPmKDERI3r0kx4BZ%2BrZwARZP%2B%2B7EwxiIMOGQsC2y1IORd3ZpxzSGwH1fwCFf%2Fy%2FBVExY0NbbXBZPyKg8uCZo1svvHAhi&webInteractiveContentId=178194433547&portalId=443614)

> Give people advice is the best way to market yourself."

[![01 Alison Maloni\_The Sales Podcast\_530 Thumbnail](https://thesaleswhisperer.com/hs-fs/hubfs/01%20Alison%20Maloni_The%20Sales%20Podcast_530%20Thumbnail.png?width=760&height=760&name=01%20Alison%20Maloni_The%20Sales%20Podcast_530%20Thumbnail.png)](https://thesaleswhisperer.com/blog/alison-maloni)

- We're getting our news on [social media](https://thesaleswhisperer.com/blog/7-reasons-social-media-marketing-experts-are-broke)
- It's good that your clients see that you are in the [media](https://thesaleswhisperer.com/media)
- It's social proof
- Your prospects will research you
- More people are visiting social media to see what's out there on you
- You can pitch yourself on different topics
- Start local
- Think of what's timely or trending
- Get creative
- Use Google to see what those in your industry are showing up for
- Local stations want to zoom in on national topics
- Use a simple pitch
- Local news will take a chance but they will Google you
- Local is not always live if it's for a typical segment
- Local news reporters will be kind and help you stay calm
- You do need to practice
- When you're being interviewed and they are interjecting little signals you need to know that you are probably running long

[![Twelve weeks. Live deals. We start in 48 hours. Book The Fit Call](https://no-cache.hubspot.com/cta/default/443614/interactive-184500196010.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKe2uhao60YlcTBBlJqBPefFshzKaRznLR4GGR929199xxr9nBLRdL7gULMvIXwEW3C0lzYPNAGv97JafyogK9mFtW5d6nrAgb9XCQfKZ6e59Yu5xi6dQDKA0gXJvpA6rtp7SxVSGWOV51vS%2BKutIDVtXGjUe6tMJ2E1dWoPxbyXoXqnw%2FF47Q%2FDF0JaNWLmJznqpFWW4NE%2BXJG0r2Hbs58&webInteractiveContentId=184500196010&portalId=443614)

 

- Most reporters prefer email and do not prefer calls
- Reporters love texts if they know you
- Follow up because they get hammered with pitches
- Use smart angles to connect with reporters
- Find the assignment editor at a local station unless you know the reporter 
    - Usually a day-side and a night-side editor
    - They want your stories
    - Some have beat reporters that focus on a topic
    - Reporters have to pitch stories to the editor/producer and good stories help them look good
- Marketing your book is harder than writing it
- Give people advice is the best way to market yourself
- Be yourself as you create the tips and content
- Show bloopers
- Video is king now and Reels are big on Instagram

## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast

- Follow [Alison Maloni on X](https://twitter.com/AlisonMaloni)
- Check out her [PR website](https://www.alisonmaypr.com)
- Follow [Alison May PR on Instagram](https://www.instagram.com/alisonmaypr/)
- Connect with [Alison May PR on Snapchat](https://www.snapchat.com/add/Alisonmaypr)
- Connect with [Alison Maloni on LinkedIn](https://www.linkedin.com/in/alison-maloni-374aba8/)
- Like [Alison May PR on Facebook](https://www.facebook.com/alisonmaypr)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

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[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

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[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Jennifer Tress: Ever Been Told 'You're Not Pretty Enough?'](https://thesaleswhisperer.com/blog/jennifer-tress-commitment)

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[![Close More Big Deals Fast With Sales War Room Expert, Lisa Magnuson | The Sales Podcast with Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/_Podcast_Images/LinkedIn-Expert-Melonie-Dodaro-On-The-Sales-Podcast-Session-62-small.jpg?height=200&name=LinkedIn-Expert-Melonie-Dodaro-On-The-Sales-Podcast-Session-62-small.jpg)](https://thesaleswhisperer.com/blog/lisa-magnuson)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Close More Big Deals Fast With Sales War Room Expert, Lisa Magnuson](https://thesaleswhisperer.com/blog/lisa-magnuson)

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 Feb 27, 2020

Pick Your Account QB to Lead The Sale Click here to download the episode.

[Read more](https://thesaleswhisperer.com/blog/lisa-magnuson)

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