---
title: Amit Mehta Says Burn Your Bridges To Build Your Own Business
description: Amit Mehta has a Ph.D. in Theoretical Physics but left that behind to become a successful affiliate marketer, entrepreneur, and turnaround specialist.
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-1888014.jpg
---

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[Take the Scorecard](https://thesaleswhisperer.com/score)

 Aug 25, 2017

# Amit Mehta Says Burn Your Bridges To Build Your Own Business

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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## Focus on five, not love, to grow your sales

<iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/28LP8jBVHQAQAhlyPfjdUW?utm_source=generator" width="100%" height="152" frameborder="0" allowfullscreen allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe>

## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn in [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...

- Hated his job out of college
- Discovered affiliate marketing
- Struggled for a couple of years
- Was getting two unique visitors per week
- Found Overture, Bing, etc, and started getting traffic
- Quit his job in 9 months
- His profits went to $0 within one week of submitting his letter of resignation
- He doubled down, burned his bridges, and committed to making it as an entrepreneur
- Within 30 days, he turned things around again
- By the next year, he made a high 6-figure income
- Started a blog on his strategies
- Persistence is key
- The affiliate marketing world has dramatically changed
- Now it's all about analytics, optimizing
- Expect to lose money for weeks until you optimize your offer
- Native advertising is the cross between (Outbrain, RevContent) 
    - Easier to break in
    - More lax
    - It's like a sophisticated banner ad
    - It looks like an ad
- Create your own site and content
- Look at your competitors and see what they are succeeding with and emulate them to break into a new market
- "**[Great By Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All](http://amzn.to/2sVrHgG)**" by Jim Collins 
    - Fire bullets before you fire canons
    - Create an MVP
- Don't fall in love with your offering
- "I'd rather be a passenger than a pioneer" 
    - Google wasn't the first search engine
    - Facebook wasn't the first social media platform
- Was a turnaround specialist for a while 
    - Management is usually bad
    - Poor culture
    - Silos
    - No accountability
    - Losing $80,000/mo
    - He had to shut down divisions
    - Laid off big groups of people
    - Implemented daily goals and meetings
    - Created a vision
    - Made a new brand
    - Essentially made a new company
- Visionary vs Operators 
    - You need both
- Affiliate marketing is undergoing a bit of a renaissance
- Use tools like What Runs Where to see what others are doing
- There's the Shopify model, where you sell drop-shipped products 
    - Retail stores are going bankrupt
- Focus. Dig Deep on one thing. Follow your strength.
- Write down the five most important things you must get done every day and week on a pad and keep it in front of you 
    - He has his team say aloud what their top 5 items are
    - Save it in your project management system
    - Discipline. Make it a game.

## Learn From Previous Episodes of[The Sales Podcast](https://www.thesaleswhisperer.com/podcast)

## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)

- Visit [Profit Swami](http://www.profitswami.com/blog/) to learn more about Amit Mehta

## How'd You Like This Episode?

If you liked this episode, would you please share your appreciation by [**letting my guest and**](https://x.com/fixerwes)**[me](https://x.com/fixerwes) know on X** and by leaving a 5-star review on [iTunes](https://itunes.apple.com/us/podcast/sales-whisperer-sales-marketing/id655310847?mt=2). It helps more than you would think. 

## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast

- [Need a sales keynote? I’m Wes Schaeffer, The Sales Whisperer®. Start here.](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Book the Fit Call for 12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
- [Use These Tools To Grow](https://thesaleswhisperer.com/best-crms)
- [The Sales Agenda](https://thesaleswhisperer.com/joy-stress): take control of every sales opportunity like a pro.
- [Apollo](https://apollo.grsm.io/whisper): Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo

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## Related posts

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## [Ace Chapman: Why Start a Business When You Can Buy a Business](https://thesaleswhisperer.com/blog/ace-chapman-buys-businesses)

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[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Monetize the Best YouTube Marketing Videos: Drew Burks](https://thesaleswhisperer.com/blog/drew-burks)

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Create video content that sells \[ LISTEN NOW ON APPLE PODCASTS \]

[Read more](https://thesaleswhisperer.com/blog/drew-burks)

[![Rohan Kale Gets You 49% More Business With Animated Video | The Sales Podcast with Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/_Podcast_Images/Rohan%20Kale%20-%20The%20Sales%20Podcast%20%23287.png?height=200&name=Rohan%20Kale%20-%20The%20Sales%20Podcast%20%23287.png)](https://thesaleswhisperer.com/blog/rohan-kale)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Rohan Kale Gets You 49% More Business With Animated Video](https://thesaleswhisperer.com/blog/rohan-kale)

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 Jun 13, 2025

Get 49% more annual revenue than your competitors

[Read more](https://thesaleswhisperer.com/blog/rohan-kale)

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