Do Agile Marketing Right With Entrepreneur Andrea Fryrear

Andrea Fryrear

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Agile Marketing Tips you'll learn today on The Sales Podcast...

• "Just be agile." Really?
• Rapid test and learn methodology
• Agile comes from software development
• We'd wait two years for a Windows update and we hated it
• Take baby steps
• Do minor releases and confirm you're on the right track
• Digital marketing enables these same principles
• Smaller businesses can leverage this as an advantage due to speed to market

When there is a good reason to change, then we change.”

• 4th Annual State of Agile Marketing Webinar
• Agility is not just speed or responsiveness
• How do you balance your planning with your action?
• When there is a good reason to change, then we change.
• What's the business case?
• Have the right horizons for planning.
• Managing work visually, Kanban
• Kanban and Scrum are "flavors" of Agile
• Kanban is a flow
• Scrum is made up of small "sprints"
• Structure sets you free
• Trello forces prioritization
• To-do, Doing, Done

Links Mentioned In The Sales Podcast

• Get her "Introduction To Agile Marketing" course
• Visit Agile Sherpas
• Order "Personal Kanban: Mapping Work | Navigating Life"