---
title: Do Agile Marketing Right With Entrepreneur Andrea Fryrear
description: Agile marketing means taking baby steps in your marketing to constantly improve and grow, and Andrea Fryrear shares how to do that on The Sales Podcast.
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-33844311.jpg
---

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 Jun 14, 2021

# Do Agile Marketing Right With Entrepreneur Andrea Fryrear

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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## Andrea Fryrear

---

***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***

<iframe class="hs-responsive-embed-iframe" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;" allow="autoplay; fullscreen; picture-in-picture" xml="lang" src="https://player.vimeo.com/video/548042697" width="640" height="360" frameborder="0" allowfullscreen data-service="vimeo"></iframe>

 

## **[Agile Marketing Tips](https://thesaleswhisperer.com/blog/entrepreneurs-move-on-purpose)**you'll learn today on **[The Sales Podcast](https://www.thesaleswhisperer.com/podcast)**...

- "Just be agile." Really?
- Rapid test and learn methodology
- Agile comes from software development
- We'd wait two years for a Windows update and we hated it
- Take baby steps
- Do minor releases and confirm you're on the right track
- Digital marketing enables these same principles
- Smaller businesses can leverage this as an advantage due to speed to market

[![Score My Pipeline](https://no-cache.hubspot.com/cta/default/443614/interactive-178194433547.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLK2L4iRgcbRrbGsO4OM%2FyqGueG0kBSizXpZ%2BmSI60xtuNzt3%2Ba6WN4EuReXXQjiTYC4hlImiQhZ2jnQ2ZdG4vjvmSiux487Ye3JGTFg%2F%2BKGYkvmKWVCAuU%2FqRM9IedZ58rrSaRI3lHb8DBFjiTFP66%2FjN%2FBUH3J%2FuMGHZbrzEWEfKAFbYxsg4RR44V1nZyVihgyxcE8QDfs&webInteractiveContentId=178194433547&portalId=443614)

> When there is a good reason to change, then we change.”

- 4th Annual State of Agile Marketing Webinar
- Agility is not just speed or responsiveness
- How do you balance your planning with your action?
- When there is a good reason to change, then we change.
- What's the business case?
- Have the right horizons for planning.
- Managing work visually, Kanban
- Kanban and Scrum are "flavors" of Agile
- Kanban is a flow
- Scrum is made up of small "sprints"
- Structure sets you free
- Trello forces prioritization
- To-do, Doing, Done

## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)

- Get her "Introduction To Agile Marketing" course
- Visit [Agile Sherpas](https://www.agilesherpas.com)
- Order "[Personal Kanban: Mapping Work | Navigating Life](https://amzn.to/2R4rB7Y)"

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## Related posts

[![365 Ways To Double Your Sales, #9: develop a thorough marketing plan that includes list building and email marketing to grow your market share profitably.](https://thesaleswhisperer.com/hs-fs/hubfs/Blog-files/365%20Ways%20To%20Double%20Sales%209%20wes_schaeffer_the_sales_whisperer.jpg?height=200&name=365%20Ways%20To%20Double%20Sales%209%20wes_schaeffer_the_sales_whisperer.jpg)](https://thesaleswhisperer.com/blog/365-ways-to-double-your-sales-9)

[Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## [365 Ways To Double Your Sales - 9](https://thesaleswhisperer.com/blog/365-ways-to-double-your-sales-9)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

Sales people are not known for their planning skills.

[Read more](https://thesaleswhisperer.com/blog/365-ways-to-double-your-sales-9)

[![4 Trends for Small Business Marketing Success — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-7563614.jpg?height=200&name=pexels-7563614.jpg)](https://thesaleswhisperer.com/blog/4-trends-small-business-marketing-success)

## [4 Trends for Small Business Marketing Success](https://thesaleswhisperer.com/blog/4-trends-small-business-marketing-success)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

The farther backward you can look, the farther forward you can see." ~Winston Churchill The Great...

[Read more](https://thesaleswhisperer.com/blog/4-trends-small-business-marketing-success)

[![](https://thesaleswhisperer.com/hubfs/Documents/tsw_meeting_agenda.pdf)](https://thesaleswhisperer.com/blog/dj-waldow-rebels-guide-email-marketing)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Do Email Marketing Like a Rebel (DJ Waldow)](https://thesaleswhisperer.com/blog/dj-waldow-rebels-guide-email-marketing)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 21, 2013

About Today's Guest DJ Waldow is the author of "A Rebel's Guide to Email Marketing" and is now the...

[Read more](https://thesaleswhisperer.com/blog/dj-waldow-rebels-guide-email-marketing)

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