--- title: "Make Them An Offer They Can’t Refuse When You Focus: Andrei Mincov" description: "Focus & Make Them An Offer They Can’t Refuse: Andrei Mincov, The Trademark Factory on The Sales Podcast with Wes Schaeffer, The Business Fixer" image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-1888014.jpg --- [Skip to content](https://thesaleswhisperer.com/blog/andrei-mincov#main-content) [![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/) - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - 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[Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) - [Get The Daily](https://thesaleswhisperer.com/daily) [Get The Daily](https://thesaleswhisperer.com/daily) Nov 26, 2024 # Make Them An Offer They Can’t Refuse When You Focus: Andrei Mincov ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/andrei-mincov) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/andrei-mincov) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/andrei-mincov) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/andrei-mincov) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/andrei-mincov) ## "If I don't do it now, I will never go." ***[\[ LISTEN ON APPLE PODCASTS OR SPOTIFY \]](https://thesaleswhisperer.com/podcast-guests)***   [![Listed to The Sales Podcast on Spotify](https://no-cache.hubspot.com/cta/default/443614/interactive-185369604869.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKTO2uyICu8gPjVuIqnUQy%2Fm91h%2Buxb7qWRVo2pqTaMgDCHsXCXOIBe7huwFr04%2FHfNmzwLNnzxm24n%2FhAX2dYvEadpe60LDxVY6iSssqmReKQrvAm%2B1dvnOyDOCiEd0qA527RtQLh65StkvseIUmKTNJS5TbISj7EWrMYLVoe34L7y6N2Trbogd5BOMNPXGJlEXI%2FsBD0PEIhcWBLnwjpQ&webInteractiveContentId=185369604869&portalId=443614)   ## Listen to [The Sales Podcast](https://www.thesaleswhisperer.com/podcast) on Spotify   ## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)... > *"If I don't do it now, I will never go."* > > > > *"Without clients, I don't have a business."* > > *"I have a 99.3% rate of success."* 00:00 Andrei Mincov's Journey: From Russia to Dubai 05:48 Navigating Legal Education in Canada 11:23 The Birth of Trademark Factory 17:22 The Challenges of Leaving Law Behind 22:19 Validation Through Doubt 27:50 Comprehensive Trademark Search and Assessment 37:50 When to Consider Trademarking Your Brand - Andrei's journey from Russia to Dubai shaped his entrepreneurial spirit. - Transitioning from lawyer to entrepreneur requires a shift in mindset. - Trademark Factory was born out of a desire to help entrepreneurs. - Understanding client needs is crucial for business success. - A flat fee for trademark registration can prevent unexpected costs. - The importance of a money-back guarantee in service-based businesses. - Building a brand is an investment in the future of a business. - Trademark registration is essential for protecting intellectual property. - Many businesses underestimate the value of their brand. - Legal services should be viewed as a service, not a profession. Let's Get Going - Russian attorney until he was 32. - Moved to Canada. - Now Dubai. - His family raised him as an anti-Soviet. - He traveled to America in 1989 when he was 13 years old. - His dad was a famous composer, and he defended his dad in an IP case in 1996. - Came to Canada in 2007. - For 4.5 years, he worked with major law firms on international law. - Had to start law school over in Canada. - He didn't learn English until 1998. - No one would hire him. - He found "Rich Dad, Poor Dad," and that was his sign. [![Score My Pipeline](https://no-cache.hubspot.com/cta/default/443614/interactive-178194433547.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLkFqxx6gDpcveTdrPAKJ0bKlqCJIOUsmvQCCwY8LkKVcRFFQd9SfZn96rhJAyA4v9%2FYrhG5QRAP64bEGbLRW4N%2Fv9qcrYzjgJV5V8z1Rgr%2FfUYkWJeEv%2B8d771b17nzHIsW5x5KhsP7CGQqM1odQSstYTAPV9HKQenbivGD%2BhT%2Bw8%2FreC8BKBK6yd3ZRDHUTVk6frTaJA5&webInteractiveContentId=178194433547&portalId=443614) - "Without a client, I don't have a business." > How will it hurt if I just try to start my own business?” - Find a pain and solve it. - He sold an apartment he had in Russia when he moved to Canada, and he calculated that it should last him through law school, and it did. - He made some bad decisions...got some loans...made some bad investments. - It's not expensive to start out in law, and it's quite profitable if you don't build a big overhead. - Law is a service, not a profession. There's a lot of hype from the Bar. - He's treated like an ATM by the attorneys he hired, and he wanted to create a different experience. - Propaganda works. - Launched Trademark Attorney in 2013. - He needed to stand out when he went to Dallas in 2013 with 11,000 attorneys and everyone told him his idea wouldn't work, and he loved it. - Dropped his license in 2015 since it was limiting, but he kept his trademark license. - Dropping his license was "the scariest thing I ever did." It was a line in the sand. He was committing to being an entrepreneur. - He narrowed his focus, and he stood out. - He loves Texas and Wasp, "Blind in Texas." - The first copycat didn't show up until maybe 2022. - He offered a flat fee service and a money-back guarantee. - He offers a search and registerability report, but most law firms downplay this. - He travels a lot and homeschools his kids. - How do you know if you need a trademark? - Is it likely that if the business grows, I'll still be selling under this brand in 2-3 years? - Assuming all goes well, is the brand doing something for me? - If the answers are "no," then go back to the drawing board. - The little guys need the IP protection. That little trademark paper gives you the help you need to fight the big guys. - Google has made a lot of mistakes protecting their brand, but they can afford it. - A trademark is an investment in the future of your business. **GUEST INFO:** - Guest Site: https://trademarkfactory.com/ - Guest LinkedIn: https://www.linkedin.com/in/andreimincov/ - Guest YouTube: https://www.youtube.com/@trademarkfactory ## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast - [Need a sales keynote? I’m Wes Schaeffer, The Sales Whisperer®. Start here.](https://thesaleswhisperer.com/sales-keynote-speaker) - [Book the Fit Call for 12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [Use These Tools To Grow](https://thesaleswhisperer.com/best-crms) - [Get The “Whisper Starter Pack](https://whisperpack.carrd.co/)" [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## Related posts [![](https://thesaleswhisperer.com/hs-fs/hubfs/Sales%20Books/3%20Minute%20Summary%20of%20Built%20to%20Sell%20Creating%20a%20Business%20That%20Can%20Thrive%20Without%20You%20by%20John%20Warrillow.jpg?height=200&name=3%20Minute%20Summary%20of%20Built%20to%20Sell%20Creating%20a%20Business%20That%20Can%20Thrive%20Without%20You%20by%20John%20Warrillow.jpg)](https://thesaleswhisperer.com/blog/you-can-thrive-without-the-government) [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training) ## [You Can Thrive Without The Government](https://thesaleswhisperer.com/blog/you-can-thrive-without-the-government) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 01, 2017 Oh, the horror. [Read more](https://thesaleswhisperer.com/blog/you-can-thrive-without-the-government) [![](https://thesaleswhisperer.com/hs-fs/hubfs/how%20to%20sort%20through%20the%20complex%20tech%20stack%20for%20sales%20growth.png?height=200&name=how%20to%20sort%20through%20the%20complex%20tech%20stack%20for%20sales%20growth.png)](https://thesaleswhisperer.com/blog/how-to-sort-through-lead-generation-companies) [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training) ## [How to Sort Through Lead Generation Companies So You Can Make Sales](https://thesaleswhisperer.com/blog/how-to-sort-through-lead-generation-companies) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Aug 22, 2017 "All inbound marketing/lead generation/marketing automation/all-in-one companies are not the same?"... [Read more](https://thesaleswhisperer.com/blog/how-to-sort-through-lead-generation-companies) [![Grow Your Sales With Inbound Marketing, Ashli Avalon, Sarah Thompson](https://thesaleswhisperer.com/hs-fs/hubfs/Grow%20Sales%20With%20Inbound%20Marketing%20Experts%2c%20Ashli%20Avalon%2c%20Sarah%20Thompson.png?height=200&name=Grow%20Sales%20With%20Inbound%20Marketing%20Experts%2c%20Ashli%20Avalon%2c%20Sarah%20Thompson.png)](https://thesaleswhisperer.com/blog/ashli-avalon-inbound-marketing) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [Grow Your Sales With Inbound Marketing, Ashli Avalon, Sarah Thompson](https://thesaleswhisperer.com/blog/ashli-avalon-inbound-marketing) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) May 14, 2018 When done correctly, inbound marketing is a fast and profitable way to grow sales Stream below or... [Read more](https://thesaleswhisperer.com/blog/ashli-avalon-inbound-marketing) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Wes Schaeffer", "url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer" }, "dateModified" : "2026-10-01T01:10:50.893Z", "datePublished" : "2024-11-26T12:00:00.000Z", "headline" : "Make Them An Offer They Can’t Refuse When You Focus: Andrei Mincov", "image" : [ "https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-1888014.jpg" ], "mainEntityOfPage" : { "@id" : "https://thesaleswhisperer.com/blog/andrei-mincov", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png" }, "name" : "Fixer Wes" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#organization", "@type" : "Organization", "founder" : { "@id" : "https://thesaleswhisperer.com/#wes" }, "legalName" : "TSW Group, Inc.", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png" }, "name" : "The Sales Whisperer®", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#website", "@type" : "WebSite", "name" : "The Sales Whisperer®", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://thesaleswhisperer.com/hs-search-results?term={search_term_string}" } }, "publisher" : { "@id" : "https://thesaleswhisperer.com/#organization" }, "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#wes", "@type" : "Person", "alternateName" : "The Sales Whisperer", "image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg", "jobTitle" : "Founder", "name" : "Wes Schaeffer", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/about", "worksFor" : { "@id" : "https://thesaleswhisperer.com/#organization" } } ```