---
title: Anthony Iannarino Shows You How and Why To Eat Their Lunch
description: Picking up the phone is the best way to make more sales according to Anthony Iannarino, a REAL best-selling author, and professional sales trainer.
image: https://thesaleswhisperer.com/hubfs/Imported_Blog_Media/iPhone%20hack%20to%20grow%20sales%20yes.jpg
---
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Jan 16, 2017
# Anthony Iannarino Shows You How and Why To Eat Their Lunch
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## Telemarketing Is Better Than Ever
**.**
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- How to handle hate mail
- Grouchy people are just grouchy
- It is a sign of success when you start getting haters
- The world is full of ideas
- [Put yourself out there](https://thesaleswhisperer.com/blog/mark-schaefer-known)
- People are at different stages
- "The Competitive Displacement Playbook," a.k.a. "Eat Their Lunch
- "[Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant](https://amzn.to/2RojmBB)"
- "[Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth](https://amzn.to/2Rnd8SC)"
- Competition breeds excellence
- You are the value proposition
- Own the sale
- Stop passing blame
- Have insight, ideas, business acumen...bring value
- "Capturing Mindshare" chapter 2
- The phone is better than ever
Related Podcasts
- [Anthony Iannarino returns](https://thesaleswhisperer.com/blog/anthony-iannarino)
- [Justin Michael is the master of cold calling](https://thesaleswhisperer.com/blog/justin-michael)
[](https://thesaleswhisperer.com/blog/use-this-hack-to-make-more-sales-with-your-iphone)
- You are not different
- Your prospects are not different
- Why change? Why now? Why us?
- 11,000 Baby Boomers retire every day
- How to handle an RFP
- How to ask for a "no-bid"
- Review it and move them back to Discovery
- Play. Be combative and argumentative enough to differentiate and win.
- Prospecting is a campaign
- Pick 60 dream clients
- Even those your competitors have on lockdown
- Use the phone
- Follow up with email
- Offer a 20-minute executive briefing—offer VALUE
- Don't waste their time
- 800CEORead.com
- TheSalesBlog.com—9 years of daily blog
- Trust. Caring. That lasts.
- Listen.
**Related Articles:**
- [The New ABCs of Selling](https://thesaleswhisperer.com/blog/abcs-sales-and-marketing-automation-step-one-attract/)
- [129 Ways to Get a Husband...and Make Every Sale](https://thesaleswhisperer.com/blog/129-ways-to-get-a-husband-make-every-sale)
- [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- "[The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change](https://amzn.to/2GOla2G)"
- George Leonard, "[Mastery: The Keys to Success and Long-Term Fulfillment](https://amzn.to/2VmrOR6)" (Don't be a dabbler)
- Howard Blume "The Lucifer Principle" (We don't have ideas, ideas have us.)
- "[Reader, Come Home: The Reading Brain in a Digital World](https://amzn.to/2BTBVDW)"
- David Hackworth "[Steel My Soldiers' Hearts: The Hopeless to Hardcore Transformation of U.S. Army, 4th Battalion, 39th Infantry, Vietnam](https://amzn.to/2SuLIYa)"
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJSy5%2BI6VvrIWVQaTN6Bsqa7IWrfy6HLdXV%2FJxowBmlhL60RzzCGnHeXp%2BRLvyaqtr51RugFHn3gktImuBJ9I%2BoTnKC6HMi2RiW8BVGkT0T5E%2BcziGZ%2Fza0u7k9qwi%2FRwc%2BJejf%2FHYqWg6BkBzlO%2FvzDK8LsDI4w15gggkBhqyyYL8%2FNSPSPDowDhtyOUDUaKHhhOdCLIR9QfaqFsfc9HLY&webInteractiveContentId=184500196010&portalId=443614)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/joe-ingram-sales-training)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Get Paid What You're Worth With Sales Training From Joe Ingram](https://thesaleswhisperer.com/blog/joe-ingram-sales-training)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Aug 05, 2024
[Read more](https://thesaleswhisperer.com/blog/joe-ingram-sales-training)
[](https://thesaleswhisperer.com/blog/paul-cherry-sales-training)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [How To Become an Ultimate Sales Pro With Paul Cherry](https://thesaleswhisperer.com/blog/paul-cherry-sales-training)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Sep 10, 2018
\[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/paul-cherry-sales-training)
[](https://thesaleswhisperer.com/blog/gitomer)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Jeffrey Gitomer On How To Make First Calls Not Cold Calls](https://thesaleswhisperer.com/blog/gitomer)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 29, 2017
Humanize and be yourself to maximize your promotions Sales Tips you'll learn in The Sales...
[Read more](https://thesaleswhisperer.com/blog/gitomer)
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