---
title: As though I put a gun to your head
description: I was broke, sleeping on my friend's couch & it happened.' Why do so many success stories include gun-to-head marketing?
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-5514830.jpg
---

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 Jun 13, 2025

# As though I put a gun to your head

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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If I put a gun to your head and I asked you what you do and why I should buy from you, what do you think you would say?

I'm willing to bet you'd skip the soundbites, the esoteric woo-woo nonsense, and the corporate-speak and cut to the chase.

I bet that that you'd have a sense of clarity—maybe not calm—and focus.

I bet you'd be precise on what you offer, how it benefits me, and why I should buy from you now.

I bet you'd state this with passion, conviction and clarity.

You'd have that clarity because you'd put away all distractions.

For the first time in a long time you'd get real with yourself and your business.

For the first ime in a long time you'd have a sense of relief and even [optimism](https://thesaleswhisperer.com/blog/optimism-open-communication-opportunity/) because you'd now know what to do to grow your sales.

The key to growing your business in any economy is to produce gun-to-head marketing messaging like this regularly without forcing someone like me to show up at your office each day and point a gun at your head. (I'm a lover and a writer, not a fighter.)

Don't get caught up in the alphabet soup of marketing such as PPC, SEM, SEO, API, CPM, CTR, KPI, CPA, ROS, TAP, GRP, TRP or CPP.

Don't get caught up in the vanity metrics of how many people like your Instagram post.

Just deliver a clear, powerful message in a powerful manner and do it consistently.

If this is easier said than done, consider the following resources:

Or just **[contact me](https://www.thesaleswhisperer.com/meetings/wes15)** and we'll set a time to speak.

 Market like you mean it. Now go sell something.

[![Twelve weeks. Live deals. We start in 48 hours. Book The Fit Call](https://no-cache.hubspot.com/cta/default/443614/interactive-184500196010.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKgEYoQw2mYY7hBhusS7wKxbjG24tZIaToGwGvHF4qS%2FeXQ2TgZblN9Fkwn9NCdqVHErQVEhhVM65Pn6ziRW9gMIVYi2uQHVdBwp7nnd1drE9C%2BP%2By%2BTQn5lCqeIhNbnXvCXhz%2BOOQjPGOdnvdiCgD866YcfjE%2BdYhqa0B%2B0YsoaLBOjWx2PgAjxT2a7lpjCfBnBrZwdapt8BEudrtkhJhm&webInteractiveContentId=184500196010&portalId=443614)

[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## Related posts

[![](https://thesaleswhisperer.com/hs-fs/hubfs/Master%20Communication%20At%20Work%20and%20In%20Sales%20With%20Dr.%20Ethan%20Becker.jpg?height=200&name=Master%20Communication%20At%20Work%20and%20In%20Sales%20With%20Dr.%20Ethan%20Becker.jpg)](https://thesaleswhisperer.com/blog/effectice-communication-skills)

[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## [Master These Communication Skills and Never Be Tongue-Tied](https://thesaleswhisperer.com/blog/effectice-communication-skills)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

Learn To Speak, Communicate and Network Effectively To Grow Your Sales

[Read more](https://thesaleswhisperer.com/blog/effectice-communication-skills)

[![](https://thesaleswhisperer.com/hs-fs/hubfs/Blog-files/1927_solvay_great_people.jpg?height=200&name=1927_solvay_great_people.jpg)](https://thesaleswhisperer.com/blog/do-great-people-meet-or-do-people-meet-to-become-great)

[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## [Do great people meet or do people meet to become great?](https://thesaleswhisperer.com/blog/do-great-people-meet-or-do-people-meet-to-become-great)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

In 1927, 29 of the smartest people in the world met to discuss physics and chemistry. Six had...

[Read more](https://thesaleswhisperer.com/blog/do-great-people-meet-or-do-people-meet-to-become-great)

[![Leaving is less rude than not listening — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-6147231.jpg?height=200&name=pexels-6147231.jpg)](https://thesaleswhisperer.com/blog/leaving-is-less-rude-than-not-listening)

[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## [Leaving is less rude than not listening](https://thesaleswhisperer.com/blog/leaving-is-less-rude-than-not-listening)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

Leaving is less rude than not listening.

[Read more](https://thesaleswhisperer.com/blog/leaving-is-less-rude-than-not-listening)

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