---
title: As though I put a gun to your head
description: I was broke, sleeping on my friend's couch & it happened.' Why do so many success stories include gun-to-head marketing?
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-5514830.jpg
---

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 Feb 10, 2017

# As though I put a gun to your head

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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If I put a gun to your head and I asked you what you do and why I should buy from you, what do you think you would say?

I'm willing to bet you'd skip the soundbites, the esoteric woo-woo nonsense, and the corporate-speak and cut to the chase.

I bet that that you'd have a sense of clarity—maybe not calm—and focus.

I bet you'd be precise on what you offer, how it benefits me, and why I should buy from you now.

I bet you'd state this with passion, conviction and clarity.

You'd have that clarity because you'd put away all distractions.

For the first time in a long time you'd get real with yourself and your business.

For the first ime in a long time you'd have a sense of relief and even [optimism](https://thesaleswhisperer.com/blog/optimism-open-communication-opportunity/) because you'd now know what to do to grow your sales.

The key to growing your business in any economy is to produce gun-to-head marketing messaging like this regularly without forcing someone like me to show up at your office each day and point a gun at your head. (I'm a lover and a writer, not a fighter.)

Don't get caught up in the alphabet soup of marketing such as PPC, SEM, SEO, API, CPM, CTR, KPI, CPA, ROS, TAP, GRP, TRP or CPP.

Don't get caught up in the vanity metrics of how many people like your Instagram post.

Just deliver a clear, powerful message in a powerful manner and do it consistently.

If this is easier said than done, consider the following resources:

Or just **[contact me](https://www.thesaleswhisperer.com/meetings/wes15)** and we'll set a time to speak.

 Market like you mean it. Now go sell something.

[![Twelve weeks. Live deals. We start in 48 hours. Book The Fit Call](https://no-cache.hubspot.com/cta/default/443614/interactive-184500196010.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIW7E6M%2FvAthy%2B5gjPFVZgDXkXOlWeN9X2zaa%2FdW2SW9wvBNHe2LyOnMvkiBf6QzwTt0hO6d%2B9Tqss1giGgWnR%2FiLdye2bs5H%2F5SsNDxh%2Fc1RFQed37fXlKlSfjgkAUoMD7PjVyq%2FBsbt9lr5nY5G%2BROqWM5Uj6vzgUA56ITDylwUm3A42zqs1GqwNiGKn0JlmHI9z5q7yW2E6y2gQGs%2FfC&webInteractiveContentId=184500196010&portalId=443614)

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## Related posts

[![Show Them Your Spunk, Not Your Funk — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-5215514.jpg?height=200&name=pexels-5215514.jpg)](https://thesaleswhisperer.com/blog/show-them-your-spunk-not-your-funk-or-your-junk)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Show Them Your Spunk, Not Your Funk (Or Your Junk)](https://thesaleswhisperer.com/blog/show-them-your-spunk-not-your-funk-or-your-junk)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 26, 2015

Sales Tips you'll learn in this episode... Some of the best quotes on the folly of worrying. The...

[Read more](https://thesaleswhisperer.com/blog/show-them-your-spunk-not-your-funk-or-your-junk)

[![Wade Dunn, Jr: Detect Marketing Trends To Grow Your Sales — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-97080.jpg?height=200&name=pexels-97080.jpg)](https://thesaleswhisperer.com/blog/wade-dunn-jr)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Wade Dunn, Jr: Detect Marketing Trends To Grow Your Sales](https://thesaleswhisperer.com/blog/wade-dunn-jr)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Nov 02, 2015

Marketing Tips you'll learn in this episode of The Sales Podcast... How to gain valuable exposure...

[Read more](https://thesaleswhisperer.com/blog/wade-dunn-jr)

[![Be unique. Say Merry Christmas. — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-6138075.jpg?height=200&name=pexels-6138075.jpg)](https://thesaleswhisperer.com/blog/be-unique-say-merry-christmas)

## [Be unique. Say Merry Christmas.](https://thesaleswhisperer.com/blog/be-unique-say-merry-christmas)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Nov 30, 2012

People that get offended because you are festive and Christian or at least enjoy celebrating a...

[Read more](https://thesaleswhisperer.com/blog/be-unique-say-merry-christmas)

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