--- title: "AWeber vs Infusionsoft: Email Marketing Automation" description: "AWeber vs Keap (now Thryv): when a simple email tool beats all-in-one automation, and why process comes first. Honest advice from The Sales Whisperer®." image: https://thesaleswhisperer.com/hubfs/Blog-files/aweber-vs-infusionsoft.jpg --- [Skip to content](https://thesaleswhisperer.com/blog/aweber-vs-infusionsoft#main-content) [![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/) - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) Open main navigation Close main navigation - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) - [Get The Daily](https://thesaleswhisperer.com/daily) [Get The Daily](https://thesaleswhisperer.com/daily) Jun 13, 2025 # AWeber vs Infusionsoft: Email Marketing Automation ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/aweber-vs-infusionsoft) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/aweber-vs-infusionsoft) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/aweber-vs-infusionsoft) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/aweber-vs-infusionsoft) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/aweber-vs-infusionsoft) 2026 Update From Wes Infusionsoft became Keap, and Keap is now part of Thryv. The software changed its name three times. Why most owners struggle with it never changed: they bought the tool before they wrote down the process. Keep reading, and see the note at the bottom. AWeber vs Infusionsoft. Simple Email Auto Responder vs All-In-One Business-Builder I was helping a friend who owns a local restaurant get proactive about marketing. That means building a list, so I helped her decide between AWeber and [Infusionsoft](https://thesaleswhisperer.com/best-crms). She was new to all of this, so we started by updating her Facebook Fan Page, and I recommended she create a Birthday Club to capture the pertinent info for her visitors: - First name - Last name - Address - Phone - Birthday - Anniversary - Favorite meal - Additional interests such as catering, eating contests, daily deals, etc. I've been a user, promoter, trainer, and consultant on Infusionsoft since 2008. However, **Infusionsoft is not for everyone**. Before I ever touched Infusionsoft, I was a bootstrapping entrepreneur. So I gladly help my entrepreneurial clients start with the right tool for where they are today. At the end of the day, growing a thriving business is all about building a list. Email marketing is a vital part of almost any business, which is why a brand-new business should take a look at starting its list building and email marketing with **AWeber**. AWeber is simple to start with and cheap while your list is small, so you won't pay much to begin your email marketing. Check their site for current pricing. **(Formerly) Cool Thing #1 About AWeber:** Back in the day they offered Saturday Support via Chat! before Infusionsoft did. But that was a million years ago. **Bummer Thing #1 About AWeber:** Naming Lists was a pain! You had such limited naming options for your contact and prospect lists. I was building a "birthday list" for my client, so logic would dictate that I name the list... Birthday! Not with AWeber, because some dude in Alberta or Tokyo or Riverside already had that name. (WTH?) AWeber had one big database, so if someone took the name, you were hosed. Now I had to name the list like an AOL username—birthday\_102!@#$\_money\_list\_with\_a\_happy\_face. (Nice, huh?) The **AWeber** tech support dude—who was very nice, prompt, and knowledgeable, by the way—told me: *Support: \[10:18:03 AM\] It needs to be a name that has not already be used by another customer.* *Wes: \[10:18:29 AM\] What? \[10:18:35 AM\] In the entire world? Support: \[10:19:40 AM\] In our database. Wes: \[10:20:30 AM\] So I can't name my list of people that fill out my birthday form "Birthday" because some dude in Alberta Canada named his list Birthday first? Support: \[10:21:13 AM\] It has to be a unique list name that has not be taken.* *Wes: \[10:21:37 AM\] that's the craziest thing i ever heard.* *\[10:21:38 AM\] oh well* *Support: \[10:22:55 AM\] The list names are specific an pertain directly to your campaign. If 1,000 people had the list name "birthday", then a subscriber could not directly unsubscribe from your specific list because there are so many other lists with that name.* *Wes: \[10:24:26 AM\] I've used Infusionsoft for 4 years and we name the list whatever we want. I only have one Birthday list. Who cares if Bubba in Montana has a birthday list? Amy Smith in Mississippi is not subscribed to Bubba's birthday list. She's subscribed to mine, therefore, she can unsub from mine.* Infusionsoft (today Keap, now part of Thryv) lets me create as many lists as I want, and I don't have to worry about the names because they only apply inside my own database, as it should be. **Cool Thing #2 About AWeber: Nice Web Forms.** It is really simple to make nice-looking, custom web forms with AWeber. **Bummer Thing #2 About AWeber: Stupid Web Forms.** There was no preset field for phone numbers! (I guess they were just an email tool.) You also couldn't make a drop-down menu that let the visitor "Select all that apply." You had to make multiple, individual check boxes. That's OK, just not elegant. **Bummer Thing #3 About AWeber: Can't Edit The Thank You Page.** When a prospect opts in to your database, a marketing best practice is to send them to a Thank You page. This is done for many reasons: 1. It confirms that their information has been received. 2. It gives them further instructions such as "check your email to confirm." 3. It gives you a chance to continue marketing and/or upselling them. **AWeber** let you add your logo to their default Thank You page. If you wanted more than that, you had to create your own Thank You page on your own site. That is not a huge deal, especially if you are good with WordPress or a similar CMS, but a lot of people are not good with websites. Many of my clients are locked into onerous contracts with their web guys (or gals), or bought some package from the Yellow Pages, and either can't update their sites, can't update them easily, or can't reach the leeches they pay through the nose each month to make a change on their own sites. Presenting additional offers, information, upsells, and invitations to interact on your social media is a huge opportunity for your Thank You page. Not being able to do this easily with AWeber was a bummer, in my opinion. Both companies ship updates constantly, so check current features before you decide. Check out this page if you need more tips on [Keap mastery](https://thesaleswhisperer.com/blog/the-key-to-keap-mastery). ## Why the CRM Didn't Fix It I've used Salesforce since 2004, Keap since 2008, and HubSpot and Ontraport since 2014. Every tool on this page works. Plenty of owners still give up on it. The tool was never the problem. A shiny CRM with no written process is just expensive dashboardery. Write down how a stranger becomes a customer first. Then pick the software that fits that process. [**Get a process before you get the software →**](https://thesaleswhisperer.com/process-first) Market like you mean it. Now go sell something. Want a sounding board while you fix it? 12 Weeks To Peak™ is 84 days of private coaching with me covering business, faith, family, fitness, and finance. I show up, I listen, and I tell you the truth. [See If We're A Fit →](https://thesaleswhisperer.com/12-weeks-to-peak) Not ready for private coaching? [Join the Inner Circle](https://thesaleswhisperer.com/inner-circle). Would you rather have it built for you? [Meet Hank](https://thesaleswhisperer.com/hank). [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## Related posts [![](https://thesaleswhisperer.com/hs-fs/hubfs/Blog-files/The-Bible-Tells-You-How-to-Get-More-Twitter-Followers.png?height=200&name=The-Bible-Tells-You-How-to-Get-More-Twitter-Followers.png)](https://thesaleswhisperer.com/blog/the-who-tells-you-what-to-do) [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## [The who tells you what to do](https://thesaleswhisperer.com/blog/the-who-tells-you-what-to-do) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 Literally every day I am asked during a consultation, via email, and/or via social media [Read more](https://thesaleswhisperer.com/blog/the-who-tells-you-what-to-do) [![Where Does An Keap CRM Implementation Fit? — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-16470425.jpg?height=200&name=pexels-16470425.jpg)](https://thesaleswhisperer.com/blog/where-does-an-infusionsoft-implementation-fit) [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## [Where Does An Keap CRM Implementation Fit?](https://thesaleswhisperer.com/blog/where-does-an-infusionsoft-implementation-fit) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 2026 Update From Wes Infusionsoft became Keap, and Keap is now part of Thryv. The software changed... [Read more](https://thesaleswhisperer.com/blog/where-does-an-infusionsoft-implementation-fit) [![Imagination Is More Important Than Knowledge — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-7577881-1.jpg?height=200&name=pexels-7577881-1.jpg)](https://thesaleswhisperer.com/blog/imagination-is-more-important-than-knowledge) [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## [Imagination Is More Important Than Knowledge](https://thesaleswhisperer.com/blog/imagination-is-more-important-than-knowledge) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 You just need "more information" to move forward? If access to information is all anyone needed to... [Read more](https://thesaleswhisperer.com/blog/imagination-is-more-important-than-knowledge) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Wes Schaeffer", "url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer" }, "dateModified" : "2026-10-01T22:23:32.518Z", "datePublished" : "2025-06-13T14:37:04.000Z", "headline" : "AWeber vs Infusionsoft: Email Marketing Automation", "image" : [ "https://thesaleswhisperer.com/hubfs/Blog-files/aweber-vs-infusionsoft.jpg" ], "mainEntityOfPage" : { "@id" : "https://thesaleswhisperer.com/blog/aweber-vs-infusionsoft", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png" }, "name" : "Fixer Wes" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#organization", "@type" : "Organization", "founder" : { "@id" : "https://thesaleswhisperer.com/#wes" }, "legalName" : "TSW Group, Inc.", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png" }, "name" : "The Sales Whisperer®", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#website", "@type" : "WebSite", "name" : "The Sales Whisperer®", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://thesaleswhisperer.com/hs-search-results?term={search_term_string}" } }, "publisher" : { "@id" : "https://thesaleswhisperer.com/#organization" }, "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#wes", "@type" : "Person", "alternateName" : "The Sales Whisperer", "image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg", "jobTitle" : "Founder", "name" : "Wes Schaeffer", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/about", "worksFor" : { "@id" : "https://thesaleswhisperer.com/#organization" } } ```