--- title: "Be a \"POPer\" - Person of Persuasion" description: Selling today requires more subtle steps than the old school alternate-of-choice close. Become a Person of Persuasion to produce predictable profits. image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-8847006.jpg --- [Skip to content](https://thesaleswhisperer.com/blog/be-a-poper-person-of-persuasion#main-content) [![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/) - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) Open main navigation Close main navigation - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) - [Get The Daily](https://thesaleswhisperer.com/daily) [Get The Daily](https://thesaleswhisperer.com/daily) Jun 13, 2025 # Be a "POPer" - Person of Persuasion ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/be-a-poper-person-of-persuasion) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/be-a-poper-person-of-persuasion) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/be-a-poper-person-of-persuasion) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/be-a-poper-person-of-persuasion) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/be-a-poper-person-of-persuasion) ## Be a Person of Persuasion To POP means you are a - Person of Persuasion - Producer of Persuasion - Persuader of Profts - Prolific Persuader "Closing" is so yesterday. Persuading is the way to grow your business now. "Wes, How do I persuade in my line of work?" Frequently and with multi-media. When I ask clients that come to me "what makes you different, unique, special, better than your competition" I usually hear things like - "We provide great service." - "We are accountable." - "We are honest." - "We are trustworthy." **Related Articles:** - **[Dave Lakhani, Persuasion Expert: Be Bold. Speak Your Truth](https://thesaleswhisperer.com/blog/dave-lakhani)** - **[Persuasive Techniques: To Get What You Want Offer Value First](https://thesaleswhisperer.com/blog/persuasive-techniques-to-get-what-you-want-offer-value-first)** - **[The Secret Persuasion Techniques to Making People Like You](https://thesaleswhisperer.com/blog/the-secret-persuasion-techniques-making-people-like-you)** [![Score My Pipeline](https://no-cache.hubspot.com/cta/default/443614/interactive-178194433547.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJfFZhv7jO3K2gu5BrwxhyyOAmLBq%2BZISRA6SrIF6fVVzcHvqKPPZkleQ12AsoykrD%2B2lRlYi%2Bk2TINaRoU9o%2B8e4gorgoWCSXvJd%2FMrJ%2FDzveZemIT1T08ikM%2BD1KerPFFHHybZKLxiWqcn9WusKOKkvTFPfC7HxvK7KCRjSo2xfmyeMG0xhlwP9pQEkgyPxXHDwqF5Ac7&webInteractiveContentId=178194433547&portalId=443614) That is fine and dandy, however, it cannot be proven until long after the prospect chooses to do business with you. If you are, indeed, different, prove it up front by acting differently. You do that by offering great value up front, often for free. You do that with some type of autoresponder that communicates immediately, relevantly and frequently. You do that with a membership site that protects your valuable, premium content. You exchange that valuable information for the valuable contact information of the prospect. (Since he who has the biggest list wins is the #1 rule of marketing, that's a good exchange.) You do that by being patient, transparent and educational, which is impossible without a detailed marketing and sales process that is automated. This all takes work. It takes work to analyze your system. It takes work to map it out. It takes work to implement it and test it and verify and measure it and update it. It takes work to write great headlines, deliver relevant messages and strong calls to action. It also takes work to worry about where your next lead or sale will come from. It takes work to refund money to unhappy clients and respond to social media attacks. Building a thriving business is work but it's worth it. Do you have what it takes to become a POPer? I think so. If you need a little help in any of these areas—**[growing sales](https://thesaleswhisperer.com/daily)**, delivering a pithier pitch, delivering automated direct mail, or **[automating it all](https://thesaleswhisperer.com/blog/hubspot-vs-infusionsoft)**—please jump in with both feet and take advantage of the programs I offer at these links. Or just **[contact me](https://www.thesaleswhisperer.com/meetings/wes15)** and we'll set a time to speak. Market like you mean it. Now go sell something. [![Twelve weeks. Live deals. We start in 48 hours. Book The Fit Call](https://no-cache.hubspot.com/cta/default/443614/interactive-184500196010.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKAl%2BX0UdwjB%2FY9SRqcmX43pHO5VvYFyLydGDFMEJ7pmBUDzzSYP%2BW19ufyV3ykyeTybIQf3qS2AQC8Q2hQ2WO1nG5QXudWyzaXDpd%2FJ0cAY04luvDksMZKzpdIf00P1Ecw9UousTjvu9rXdvxMa5NTZh%2BaVb1aWbXWIINUVg%2BcTkauGtAN%2BevUdUtNEMEvdcvVLo2ePWEzwaWfoMkm%2BDFG&webInteractiveContentId=184500196010&portalId=443614) ## Related posts [![Create a Personal Presence With Dianna Booher To Convince and Convert — AI-powered sales insights from Wes Schaeffer, The Sal](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-8725623.jpg?height=200&name=pexels-8725623.jpg)](https://thesaleswhisperer.com/blog/dianna-booher-nsa-hall-of-fame-speaker) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [Create a Personal Presence With Dianna Booher To Convince and Convert](https://thesaleswhisperer.com/blog/dianna-booher-nsa-hall-of-fame-speaker) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Nov 06, 2015 Sales Tips you'll learn in this episode of The Sales Podcast... How to develop your "no marketing... [Read more](https://thesaleswhisperer.com/blog/dianna-booher-nsa-hall-of-fame-speaker) [![Bob Burg: 5 Persuasion Principles To Turn Adversaries Into Allies](https://thesaleswhisperer.com/hs-fs/hubfs/Bob%20Burg%2059%20The%20Sales%20Podcast.jpg?height=200&name=Bob%20Burg%2059%20The%20Sales%20Podcast.jpg)](https://thesaleswhisperer.com/blog/bob-burg-professional-persuasion) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [Bob Burg: 5 Persuasion Principles To Turn Adversaries Into Allies](https://thesaleswhisperer.com/blog/bob-burg-professional-persuasion) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jul 29, 2013 \[ LISTEN NOW ON APPLE PODCASTS \] [Read more](https://thesaleswhisperer.com/blog/bob-burg-professional-persuasion) [![What Is Personal Selling?](https://thesaleswhisperer.com/hs-fs/hubfs/Blog-files/mean_tweets_what_is_personal_selling.jpg?height=200&name=mean_tweets_what_is_personal_selling.jpg)](https://thesaleswhisperer.com/blog/what-is-personal-selling) [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## [What Is Personal Selling?](https://thesaleswhisperer.com/blog/what-is-personal-selling) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 The fact that the phrase "what is personal selling" is trending upwards in an SEO analysis is... [Read more](https://thesaleswhisperer.com/blog/what-is-personal-selling) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Wes Schaeffer", "url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer" }, "dateModified" : "2026-07-03T15:31:21.272Z", "datePublished" : "2025-06-13T14:36:27.000Z", "headline" : "Be a \"POPer\" - Person of Persuasion", "image" : [ "https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-8847006.jpg" ], "mainEntityOfPage" : { "@id" : "https://thesaleswhisperer.com/blog/be-a-poper-person-of-persuasion", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png" }, "name" : "Fixer Wes" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#organization", "@type" : "Organization", "founder" : { "@id" : "https://thesaleswhisperer.com/#wes" }, "legalName" : "TSW Group, Inc.", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png" }, "name" : "The Sales Whisperer®", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#website", "@type" : "WebSite", "name" : "The Sales Whisperer®", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://thesaleswhisperer.com/hs-search-results?term={search_term_string}" } }, "publisher" : { "@id" : "https://thesaleswhisperer.com/#organization" }, "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#wes", "@type" : "Person", "alternateName" : "The Sales Whisperer", "image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg", "jobTitle" : "Founder", "name" : "Wes Schaeffer", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/about", "worksFor" : { "@id" : "https://thesaleswhisperer.com/#organization" } } ```