---
title: Think & Act Like an Executive To Reach Them, Ben Rudolph of Microsoft
description: Ben Rudolph
image: https://thesaleswhisperer.com/hubfs/Imported_Blog_Media/ed_latimore_sales_podcast_584_blog.png
---
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Oct 26, 2022
# Think & Act Like an Executive To Reach Them, Ben Rudolph of Microsoft
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## Ben Rudolph
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Professional Sales Tips](https://thesaleswhisperer.com/daily)you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- Global Senior Director & Chief Creative Officer | Microsoft Industry
- Started in Krav Mega as an instructor in 2002
- Krav Maga is heavy on the martial and light on the art
- Wrestling, boxing, and gymnastics in the same year
- Become proficient in combat quickly
- It's great in the set pieces, i.e., being choked, bear hug, etc.
- It's a great system, but not the only system
- Japanese Jiu-Jitsu black belt
- More standup, less on the ground
- Locks, chokes, and throws
- Powerlifter
- Father of 8 Global
---
Related episodes and posts
- [Reach the Very Important Top Officer](https://thesaleswhisperer.com/blog/anthony-parinello)
- [Brazilian Jiu-Jitsu Sales](https://thesaleswhisperer.com/blog/sales-jiu-jitsu)
---
- Train 25 years for five seconds of combat
- You need a killer attitude
- If you escape a fight alive...you win
- He serves as the "how" between Microsoft's "why"
- Everyone sees that the economy and world are weird right now
- Prospects are still willing to engage and invest in the future
- Prospects are looking to make resilient investments
- Customers are investing in hybrid work
- Prospects are trying to reach him all the time
- Come to me authentically, that's personalized and relevant and how you can help
- Don't bribe your way in!!
- LinkedIn is better than email to reach him, personally
- He can do a reconnaissance of you on LinkedIn
- He takes sales calls so he can learn things and meet interesting people
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKgWd8T4PKeef8KTVSt%2BnmASgvy9Hy%2BZ3lwfkjWoMpaY%2F0ijcBxfVedx9K267VndbvadQiBCnmBKo0QalL0gFRj4ivaKuKYJiaZIABUNC8o%2FepXWTiLczHUFDlPNTN9YVkHboyRnZkbR7aBg9xQSYoCgusWHpu9zvVCIrtsWT0adPPd%2B6Lg8iWXnjYOEWqYxjgq1ZNhd1hh&webInteractiveContentId=178194433547&portalId=443614)
- He has an executive assistant but he reviews a lot of the pitches and makes time monthly to meet with vendors
- He values open space on his calendar so he can think
- He's hyper-granular on his calendar
- 15-minute increments
- Tries to leave 1/3rd of the calendar open so he can think, create, and be available
- Does 2-hour blocks of office hours
- 20-min increments for his team
- Done twice a week
- Generally starts early in the day so he can hit the gym and have family time
- He didn't believe in hybrid work, "creative work happens in person."
- Now he's a believer in hybrid work
- Etiquette and tools are needed to run a hybrid work environment
- As a hiring manager, he loves the hybrid work world because he can get better talent by not forcing them to relocate
- Gets together locally twice a week but it's not mandatory
- Gets remote people together once per quarter, off-site for three days
- Sales is about creating meaningful relationships
[](https://thesaleswhisperer.com/blog/ed-latimore)
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJRdxLH%2Fz%2BgtLWG03XEMk7uUDyAGv%2FtpZPpFfZV6FZTQ4ICHQx%2BUJ9D3VneldmgcMrRDGNfQsT6k3TwYn1FmUfIjdRDgWC8zUGNYPy05sG5wTNG37ZmcZhB9fOuFE3egq7eUdSWLmgWvVlc5wkpc2oVyu70Vd1CVIZA3Hq9%2BvoWhKJbDTBJ%2Ba5Q6rC%2BA63Z36cY9%2FULfQd7mBwctPIcAyqg&webInteractiveContentId=184500196010&portalId=443614)
## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast
- [Use These Tools To Grow](https://thesaleswhisperer.com/best-crms)
- [The Sales Agenda](https://thesaleswhisperer.com/joy-stress): take control of every sales opportunity like a pro.
**GUEST INFO:**
- Guest Twitter: https://twitter.com/BenThePCGuy
- Guest LinkedIn: https://www.linkedin.com/in/benrudolph/
**PODCAST INFO:**
- [The Sales Podcast](https://www.thesaleswhisperer.com/podcast) website: https://open.spotify.com/show/50j6rJ83PSXvNpLEa8pCnd?si=fa035874b8a14d1e
- Apple Podcasts: [https://apple.co/3PeYzKL](https://apple.co/3PeYzKL)
- Spotify: [https://spoti.fi/2nEwCF8](https://open.spotify.com/show/3rOqeGLXnniKOcCj5ZyftX)
- [YouTube Full Episodes](https://www.youtube.com/@TheSalesWhispererWes)
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- LinkedIn: [https://www.linkedin.com/in/thesaleswhisperer/](https://www.linkedin.com/in/thesaleswhisperer/)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/chris-spurvey)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [What's The One Thing That Has Remained The Same In Sales? Chris Spurvey](https://thesaleswhisperer.com/blog/chris-spurvey)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Sep 13, 2019
Create a Growth Culture Focused On Serving .
[Read more](https://thesaleswhisperer.com/blog/chris-spurvey)
[](https://thesaleswhisperer.com/blog/nigel-thomas)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Revenue Beats ROAS, Says AI Expert, Nigel Thomas](https://thesaleswhisperer.com/blog/nigel-thomas)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Oct 02, 2022
Nigel Thomas \[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/nigel-thomas)
[](https://thesaleswhisperer.com/blog/andrei-mincov)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Make Them An Offer They Can’t Refuse When You Focus: Andrei Mincov](https://thesaleswhisperer.com/blog/andrei-mincov)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Nov 26, 2024
"If I don't do it now, I will never go." \[ LISTEN NOW ON APPLE PODCASTS \] Listen to The Sales...
[Read more](https://thesaleswhisperer.com/blog/andrei-mincov)
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