---
title: Personalize Your Video Marketing With SaaS Founder, Bethany Stachenfeld
description: "Personalize Your Marketing...or Else: Bethany Stachenfeld Returns to The Sales Podcast to discuss the power of video email marketing with Sendspark."
image: https://thesaleswhisperer.com/hubfs/_Podcast_Images/bethany_stachenfeld_sales_podcast_573.png
---
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Aug 18, 2022
# Personalize Your Video Marketing With SaaS Founder, Bethany Stachenfeld
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## "Video is more king than ever!"
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
[](https://creators.spotify.com/pod/show/fixerwes/episodes/Personalize-Your-Marketing---or-Else-e2vlcbq)
## [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- Bethany Stachenfeld was on [episode 573](https://thesaleswhisperer.com/blog/bethany-stachenfeld) back on 8/18/22
- Send personalized, customized videos over email at scale
- Great for prospecting, "so shorter is better"
- Great for customer success and onboarding
- Uncertain times can help early-stage companies because you can pivot quickly
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLItGD%2FvvSaG1xnh5YSWC8w3xgEZdSxp9E6xagcG7U8Jvys%2BQYQuJO%2Bx5zWIo%2BqcrtXko%2BzJQHZuaXYh7HlTXX1E%2B8EoFuZN1jMkXKXWOaMbirDTYfqcFDG39dPgD%2F%2F4Xf7TIpsYtbjXFYkuPAAXphO8Q2%2BeH7J%2BMQb50HYgrZuKQdxRzNYA8NjQ04PoezOER%2Fzl74aiBjp0&webInteractiveContentId=178194433547&portalId=443614)
- Must test and confirm pricing models, i.e., seat-based pricing vs. usage-based pricing.
- She's grown from 8 to 20 now
- Not focused on SEO or ads, but doing everything else
- Outbound works: cold and warm email and cold calling
- [Using Clay to get data](https://thesaleswhisperer.com/blog/crm-sushi-podcast-clay-tyler-cruver)
> We're doing a lot of everything (to grow).”
- AI is new as of about 16 months ago
- SendSpark allows for personalized video outreach at scale.
- AI integration enhances the authenticity of video messages.
- Shorter videos are often more effective for prospecting.
- Customer success and onboarding can benefit from longer videos.
- Market volatility can create opportunities for agile startups.
- Maintaining a small team can enhance efficiency and communication.
- Cold emailing and calling are still effective outreach methods.
- Personalized communication can significantly improve customer engagement.
- Marketing strategies must adapt to the changing digital landscape.
- SEO strategies need to evolve with the rise of AI tools. Video is becoming increasingly essential in marketing.
- AI integration should be seamless for users.
- Customers prefer simplicity over complexity in tech.
- Pricing strategies should build trust with customers.
- It's important to experiment with pricing to find the right balance.
- Value addition can enhance customer loyalty.
- Raising prices can be a strategic move if done thoughtfully.
- External consultants can provide valuable insights.
- Loyalty to long-term customers is crucial for business.
- Offering additional value can differentiate your service.
**GUEST INFO:**
- Guest Site: Visit [Sendspark](https://www.sendspark.com/) and use "Sales Podcast" for 33% off for three months
- Guest Twitter: https://x.com/BethStachenfeld
- Guest LinkedIn: https://www.linkedin.com/in/bethany-stachenfeld/
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLItGD%2FvvSaG1xnh5YSWC8w3xgEZdSxp9E6xagcG7U8Jvys%2BQYQuJO%2Bx5zWIo%2BqcrtXko%2BzJQHZuaXYh7HlTXX1E%2B8EoFuZN1jMkXKXWOaMbirDTYfqcFDG39dPgD%2F%2F4Xf7TIpsYtbjXFYkuPAAXphO8Q2%2BeH7J%2BMQb50HYgrZuKQdxRzNYA8NjQ04PoezOER%2Fzl74aiBjp0&webInteractiveContentId=178194433547&portalId=443614)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/convertkit)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [ConvertKit Is On The CRM Sushi Podcast](https://thesaleswhisperer.com/blog/convertkit)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Lead Generation Put On Autopilot HAVE MORE CONVERSATIONS WITH QUALIFIED PROSPECTS BY AUTOMATING...
[Read more](https://thesaleswhisperer.com/blog/convertkit)
[](https://thesaleswhisperer.com/blog/jonny-cooper)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Jonny Hates Marketing So You Should Listen To Him](https://thesaleswhisperer.com/blog/jonny-cooper)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Feb 08, 2020
Show You're Alive By Going Live .
[Read more](https://thesaleswhisperer.com/blog/jonny-cooper)
[](https://thesaleswhisperer.com/blog/semrush-crm-sushi)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [CRM Sushi Podcast](https://thesaleswhisperer.com/blog/topic/crm-sushi-podcast)
## [SEMRush on The CRM Sushi Podcast](https://thesaleswhisperer.com/blog/semrush-crm-sushi)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Do SEO, SEM, SEA, and more with this powerful platform \[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/semrush-crm-sushi)
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