---
title: "Book Review: SNAP Selling by Jill Konrath"
description: Book Review of Jill Konrath's 'SNAP Selling.' Professional selling requires learning, discipline and work. Learn how to grow your sales here.
image: https://thesaleswhisperer.com/hubfs/Imported_Blog_Media/snap_selling_jill_konrath_wes_schaeffer.jpg
---

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[Get The Daily](https://thesaleswhisperer.com/daily)

 Aug 15, 2021

# Book Review: SNAP Selling by Jill Konrath

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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One of the perks of being online and in the sales and marketing training/consulting world is I get to correspond with other professionals in the same field that are out there helping other sales professionals and entrepreneurs make things happen faster, with less stress, higher margins and more fun.

And one of the benefits of moving your website to a new host—I'm now on the HubSpot CMS—is rediscovering little gems of posts I made six years ago like this one that I can dust off and re-present to my readers.

Jill Konrath's assistant was gracious enough to contact me in July 2010 about reviewing Jill's newest book at the time, "[SNAP Selling: Speed Up Sales and Win More Business With Today's Frazzled Customers](http://amzn.to/1RB4KJS)."

(Then I was able to have Jill on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast), which you can listen to here.)

[![Jill Konrath 16 – AI training specialist, Wes Schaeffer of The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/_Podcast_Images/jill-konrath-16.png?width=600&height=447&name=jill-konrath-16.png)](https://thesaleswhisperer.com/blog/the-sales-podcast-episodes-11-20)

Her book is a thick 297 pages, but if I am going to judge a book by its cover, my initial impression is quite positive.

On Page 6 and onto 7, she nails it with a couple of key points:

> Sales is an outcome, not a goal."

> Knowing as much as you can about your prospect is more important than your knowledge of your own product, service, or solution."

Steve Clark taught me that,

> Selling is a calling.   
> Serving is its purpose.   
> Questioning is the process.   
> A sale may be the solution.

[![Steve Clark On The Sales Podcast – The Sales Podcast with AI-powered sales coach, The Sales Whisperer®, Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Imported_Blog_Media/Steve-Clark-On-The-Sales-Podcast.jpg?width=600&height=471&name=Steve-Clark-On-The-Sales-Podcast.jpg)](https://thesaleswhisperer.com/blog/sales-podcast-episodes-41-50)

Jill's training and recommendations are right in line with everything I've learned, believe and experienced.

She starts with "S is for Simple." (Anyone that espouses simplicity is a friend of mine.)

## See Things From Their Perspective

Then she has you enter the mind of your prospect. AMEN!

In my training sessions, I ALWAYS do this role-playing where I ask the audience to put themselves in the seats of their clients. They have dual monitors—maybe 3 or 4—with maybe even two computers, a smartphone, maybe a personal cell phone, the office line is ringing, the cell phone is ringing, texts are coming in, emails are coming in, they probably have some form of instant messenger going from Skype, Facebook, Google, AOL, Apple, etc, people are stopping in, mail is getting delivered...it's a chaotic mess.

Why do Jill and I do this? To stress the importance of being interesting and capturing the attention of your prospects.

You need to do this to avoid what Jill calls the D-Zone. (You and I need to stay out of there at all costs.)

## Success Is a Decision

Jumping to the end (I can't tell you everything, but you can get the book here), she concludes with "Success Is a Decision." You can decide whether or not to buy her book, to read it, to take notes, and to apply what she teaches.

If you prefer to work with a coach/mentor/trainer, check out my [private consulting](https://www.thesaleswhisperer.com/meetings/wes15) options.

Whatever you do, decide now to be excellent and to be a success.

Market like you mean it.  
Now go sell something.

[![\<span style="font-family: 'Courier New', Courier, monospace; color: #000000;"\>\<strong\>Contact \</strong\>Wes\</span\>](https://no-cache.hubspot.com/cta/default/443614/interactive-184981315418.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIFbpF5ddKdUFAFRiuJ96zoVojyLYC77b7i4Qa%2BQpl0%2FCqy2SZYEPkdFN2X31XgbjifOqw%2FFreuzxKTLGUKqxIrgRd3ulQ%2Bse717nh%2BfpBhlTwK%2Fm4DMeLXX6N%2FxGVtMOCmTKmmcU6ZiaFfKjCiK8krlr5W7RYr6MeyJ0c09PtYqs3XRLamWcseLU%2BT5359U3yqbhGmlcthncw%3D&webInteractiveContentId=184981315418&portalId=443614)

[Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## Related posts

[![Prospecting Tips: How To Sell To Big Companies, Jill Konrath — AI-powered sales insights from Wes Schaeffer, The Sales Whispe](https://thesaleswhisperer.com/hs-fs/hubfs/_Podcast_Images/jill-konrath-16.png?height=200&name=jill-konrath-16.png)](https://thesaleswhisperer.com/blog/jill-konrath-professional-sales-training-prospecting)

[Salesforce.com](https://thesaleswhisperer.com/blog/topic/salesforce-com), [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [Entrepreneur](https://thesaleswhisperer.com/blog/topic/entrepreneur)

## [Prospecting Tips: How To Sell To Big Companies, Jill Konrath](https://thesaleswhisperer.com/blog/jill-konrath-professional-sales-training-prospecting)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

Sales Training Expert Jill Konrath

[Read more](https://thesaleswhisperer.com/blog/jill-konrath-professional-sales-training-prospecting)

[![Sebastian Rusk Shows: How To Stop Sucking At Social Media — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-5993648.jpg?height=200&name=pexels-5993648.jpg)](https://thesaleswhisperer.com/blog/sebastian-rusk)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Sebastian Rusk Shows: How To Stop Sucking At Social Media](https://thesaleswhisperer.com/blog/sebastian-rusk)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Aug 20, 2014

About Today's Guest onThe Sales Podcast Sebastian Rusk had a daughter at 22 and

[Read more](https://thesaleswhisperer.com/blog/sebastian-rusk)

[![How to Leverage the Amazing Power of Selling Without Selling](https://thesaleswhisperer.com/hs-fs/hubfs/Imported_Blog_Media/sell_without_selling_wes_schaeffer_the_sales_whisperer.jpg?height=200&name=sell_without_selling_wes_schaeffer_the_sales_whisperer.jpg)](https://thesaleswhisperer.com/blog/how-to-leverage-the-amazing-power-of-selling-without-selling)

[Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## [How to Leverage the Amazing Power of Selling Without Selling](https://thesaleswhisperer.com/blog/how-to-leverage-the-amazing-power-of-selling-without-selling)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

There are two types of sales:

[Read more](https://thesaleswhisperer.com/blog/how-to-leverage-the-amazing-power-of-selling-without-selling)

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