---
title: "Laura Busche: Brand Yourself Affordably and Reliably"
description: Learn How To Brand Yourself & Your Business With Consumer Psychology Expert Laura Busche.
image: https://thesaleswhisperer.com/hubfs/tsw-custom/share/share-brand-yourself-laura-busche.jpg
---

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[Get The Daily](https://thesaleswhisperer.com/daily)

 Aug 22, 2024

# Laura Busche: Brand Yourself Affordably and Reliably

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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With her PhD in Consumer Psychology nearly complete you want to hear what she says about how to build a brand.

<iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/4sVPf3ItKZdnlMWqBmsoYl?utm_source=generator" width="100%" height="152" frameborder="0" allowfullscreen allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe>

[![Listed to The Sales Podcast on Spotify](https://no-cache.hubspot.com/cta/default/443614/interactive-185369604869.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLJSmdiDKCegmHDrx85u7w7bSa317vUkyow3iWA92tjaudyo8yncsLe4R7cHlHczcIthtet46weHRMFCaCjZRZztvnS1X%2FpZUOg4VKgAbpMB2Ba%2FBroSAe7ea%2FhDUatnuy%2FlfQhsf1mVgzoQe8M5gya1IPzR5KY7yHOZxGOOHTPN6WgF2AQXUVGl2R%2BHmxoH0Jh6YDA8KvW%2BWf0D3vsPaDV&webInteractiveContentId=185369604869&portalId=443614)

 

## [Brand-Building Tips](https://thesaleswhisperer.com/daily) you'll learn in [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...

- How marketing and design are interrelated and how to use that information to make more inbound sales
- Whether or not branding and productization are mutually exclusive
- How to leverage smart branding across more channels to enhance your inbound marketing
- How to "rock" a trade show with your brand
- What role your ego plays in sales, marketing, and branding
- Where you should focus as you build your brand and your sales
- How to leverage your early adopters to accelerate your growth
- Whether or not you should outsource your branding and marketing
- How to handle the limited vision of others
- What an "explainer video" is and how to use it to grow your inbound sales

## Catch Up on The Previous Episode of The Inbound Sales Podcast

[![Louis\_Bruno\_on\_The\_Sales\_Podcast\_204](https://thesaleswhisperer.com/hs-fs/hubfs/social-suggested-images/Louis_Bruno_on_The_Sales_Podcast_204.jpg?width=1400&height=800&name=Louis_Bruno_on_The_Sales_Podcast_204.jpg)](https://thesaleswhisperer.com/blog/louis-bruno-8-figure-hvac-entrepreneur)

 

## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)

- [Follow Laura Busche on X](https://twitter.com/laurabusche)
- [Visit Laura Brusche's home on the web](http://laurabusche.com)
- [Follow Lean Branding on X](https://twitter.com/leanbranding)
- [Follow Laura Busche on Instagram](https://www.instagram.com/laurabusche/)
- [Connect with Laura Busche on LinkedIn](https://www.linkedin.com/in/laurabusche)
- Buy Laura Busche's book, "[Lean Branding](http://amzn.to/28WBPLy)"
- Buy "[Ogilvy on Advertising](http://amzn.to/28YELfy)”
- Buy “[How to Make Your Advertising Make Money](http://amzn.to/28YFrRU)”

Market like you mean it.  
Now go sell something.

[![Score My Pipeline](https://no-cache.hubspot.com/cta/default/443614/interactive-178194433547.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIsjePFhaON6D2fYdx88gNcHhBFnsuUiDaWBFm43taLw2NWYuxdHga2gbWapRLx6Gc1yhZOOJrgjSKisBvFhtNDrHv65qrZEbKhjRWnUt2eRR4AXEKaNWc9tvWh57nPVR%2BByyb4jr3SGss8ab1J%2FGg3acwreCv3EW1qk1BVDSy4BaPewD%2BU6yCC6ty4cO3tOHhvM7U5vf0%2F&webInteractiveContentId=178194433547&portalId=443614)

 

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## Related posts

[![Dan Kuschell | Move Beyond The Transaction To Grow Sales | The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/tsw-custom/share/share-dan-kuschell.jpg?height=200&name=share-dan-kuschell.jpg)](https://thesaleswhisperer.com/blog/dan-kuschell)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Dan Kuschell | Move Beyond The Transaction To Grow Sales](https://thesaleswhisperer.com/blog/dan-kuschell)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Dec 28, 2018

Size (of your list) doesn't matter .

[Read more](https://thesaleswhisperer.com/blog/dan-kuschell)

[![](https://thesaleswhisperer.com/hs-fs/hubfs/Master%20Communication%20At%20Work%20and%20In%20Sales%20With%20Dr.%20Ethan%20Becker.jpg?height=200&name=Master%20Communication%20At%20Work%20and%20In%20Sales%20With%20Dr.%20Ethan%20Becker.jpg)](https://thesaleswhisperer.com/blog/dr-ethan-burke)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Master Communication At Work and In Sales With Dr. Ethan Becker](https://thesaleswhisperer.com/blog/dr-ethan-burke)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Mar 23, 2020

Speak better to persuade better

[Read more](https://thesaleswhisperer.com/blog/dr-ethan-burke)

[![Jermaine Griggs: Create a 7-Figure Business With Infusionsoft — AI-powered sales insights from Wes Schaeffer, The Sales Whisp](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-4559627.jpg?height=200&name=pexels-4559627.jpg)](https://thesaleswhisperer.com/blog/jermaine-griggs-the-sales-podcast)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Jermaine Griggs: Create a 7-Figure Business With Infusionsoft](https://thesaleswhisperer.com/blog/jermaine-griggs-the-sales-podcast)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jan 13, 2014

[Read more](https://thesaleswhisperer.com/blog/jermaine-griggs-the-sales-podcast)

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