---
title: This 2x Marine Brian Keith Noonan Is a Success Because He's Direct
description: Brian Keith Noonan signed up twice as a Marine to serve our nation. See how his direct nature has helped him build a successful marketing business.
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-6984996.jpg
---

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[Get The Daily](https://thesaleswhisperer.com/daily)

 Sep 21, 2025

# This 2x Marine Brian Keith Noonan Is a Success Because He's Direct

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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## Write right to build relationships and sales

<iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/5H5aDA3pCdX74BUoQ3I1Wp?utm_source=generator" width="100%" height="152" frameborder="0" allowfullscreen allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe>

## [Action Tips](https://thesaleswhisperer.com/daily) you'll learn in \<[The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...

- The Marine Marketing Magician (Two-time Marine veteran)
- Builds funnels and sites from the ground up
- Sold his first website in 1998 for  $500 (now he sells them for $50,000)
- Typical teenager mowing lawns and got into textiles via his father's business
- Entered the Marines from 1994-1998
- Re-entered the textile industry, but it was declining
- Saw the rise of the internet. Remembers emailing from Japan to the U.S. in real time while in the Marines.
- Self-taught himself web design
- Made a cold call to a local business that was a CD store (doesn't exist now like Blockbuster) He shopped there and called them.
- Business grew by word-of-mouth, and he was recruited to join a company as a full-time employee
- Re-entered the Marines after 9/11
- Became a civilian again in 2006
- Discovered direct response marketing and marketing automation
- Why good copy remains relevant
- Relationship building hasn't changed
- Was a fan of ClickFunnels when they first came up, but not so much anymore due to uptime issues 
    - Down 2-3 days around Thanksgiving
    - Now he's moving away from it
    - Prefers to use the best-of-breed for each component
    - ClickFunnels is fine for expediency, but he prefers a self-hosted solution
- Team of 6, keeps their hands in the ad creation
- Has a "super-secret" hiring process, but prospects must execute tasks to prove they are motivated, reliable, and skilled
- His websites that are focused on direct response mean he can tie ROI to his works, so he can justify higher prices
- Now he has a waiting list
- Warm up your prospects
- Why you need coaches and mentors
- Join his groups 
    - Lead Gen Live
    - Internet Marketing Live
    - Does live calls on-demand to keep it relevant vs creating courses
- Why he mentors vets for nearly free
- **How to Tell the Difference Between the Branches of the US Armed Forces!**
  
  If you give the command **"SECURE THE BUILDING"**, here is what the different services would do:
  
  The **NAVY** would turn out the lights and lock the doors.
  
  The **ARMY** would surround the building with defensive fortifications, tanks and concertina wire.
  
  The **MARINE CORPS** would assault the building, using overlapping fields of fire from all appropriate points on the perimeter.
  
  The **AIR FORCE** would take out a three-year lease with an option to buy the building.

*[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)*

### [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)

## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)

- Visit [Brian Keith Noonan's website](https://buzzsource.clickfunnels.com/optin)
- [Apply to join his private Facebook Groups](http://bit.ly/Lead-Gen-LIVE-Application)

Market like you mean it.  
Now go sell something.

[![\<span style="font-family: 'Courier New', Courier, monospace; color: #000000;"\>\<strong\>Contact \</strong\>Wes\</span\>](https://no-cache.hubspot.com/cta/default/443614/interactive-184981315418.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIfXlYdi%2FDWdLBYg11kDP8g%2FKWN0560unmU1dXNNulQ%2BPTNG%2B1tLFqX2KYDe91%2BtCwkHJUXGqTvLtoYRIPly0I5K5IcJrH%2BJLHAqOnFt9tquhon6ThnjDjGLsJk5nWtHUoHETGR0fIL44g3eXPR6feHBPgBZxJPzWbym6Hw7FQmHtcfVfF7DT2H47VDDd7nUtLtL9NVq9NwqCg%3D&webInteractiveContentId=184981315418&portalId=443614)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

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[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [The Discipline of the Navy SEALs Helped Bruce Roberts In Business](https://thesaleswhisperer.com/blog/navy-seal-bruce-roberts)

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[![How to Leverage the Amazing Power of Selling Without Selling](https://thesaleswhisperer.com/hs-fs/hubfs/Imported_Blog_Media/sell_without_selling_wes_schaeffer_the_sales_whisperer.jpg?height=200&name=sell_without_selling_wes_schaeffer_the_sales_whisperer.jpg)](https://thesaleswhisperer.com/blog/how-to-leverage-the-amazing-power-of-selling-without-selling)

[Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## [How to Leverage the Amazing Power of Selling Without Selling](https://thesaleswhisperer.com/blog/how-to-leverage-the-amazing-power-of-selling-without-selling)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

There are two types of sales:

[Read more](https://thesaleswhisperer.com/blog/how-to-leverage-the-amazing-power-of-selling-without-selling)

[![Close Bigger Enterprise Deals Faster With Fluint — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/_Podcast_Images/CRM%20Sushi%20YouTube%20000.jpg?height=200&name=CRM%20Sushi%20YouTube%20000.jpg)](https://thesaleswhisperer.com/blog/fluint-crm-sushi-podcast)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Close Bigger Enterprise Deals Faster With Fluint](https://thesaleswhisperer.com/blog/fluint-crm-sushi-podcast)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

[Read more](https://thesaleswhisperer.com/blog/fluint-crm-sushi-podcast)

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