--- title: Ghost Influencer Brian Swichkow Spied On His Roommate via Facebook description: If you've ever wanted to make your site—or your dog's YouTube channel—go viral, listen to Brian Swichkow, but not with your kids in the car! image: https://thesaleswhisperer.com/hubfs/_Podcast_Images/Brian_Swichkow_on_The_Sales_Podcast_178.png --- [Skip to content](https://thesaleswhisperer.com/blog/brian-swichkow-ghost-influence#main-content) [![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/) - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) Open main navigation Close main navigation - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) - [Get The Daily](https://thesaleswhisperer.com/daily) [Get The Daily](https://thesaleswhisperer.com/daily) Feb 22, 2016 # Ghost Influencer Brian Swichkow Spied On His Roommate via Facebook ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/brian-swichkow-ghost-influence) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/brian-swichkow-ghost-influence) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/brian-swichkow-ghost-influence) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/brian-swichkow-ghost-influence) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/brian-swichkow-ghost-influence) ## Go Viral On Reddit & Get Your Dog 2 Million Views on YouTube…and a Few Other Golden Marketing Tips ## Sales Tips you'll learn in this episode of [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)... - How Brian "stalked" his roommate with Facebook ads and ended up in AdWeek - How to get your dog 6,500 subscribers and 2 million views on YouTube - How to get 450,000 pageviews on your blog in 72 hours - How he made a girl on Tinder world-famous - How to launch a niche site and profit from it - How sex and conversions have a lot in common - How to use Reddit to get upwards of 7 million page views per day - How to use Reddit to drive organic traffic to your blog - How to grow while being yourself - The power of questions - The power of connecting - The power of the truth - Why you need to be more curious - How to have things for sale but not sell anything - How to tell a story and why storytelling is more important now than ever. - *“There is nothing more powerful than the suction of story. No matter how hard we try, no matter how much we dig our heels, we can’t resist the lure of alternate worlds.”* **~Jonathan Gottschall** ## Links Mentioned - [Get on Brian's daily email list](http://mysocialsherpa.com/) - [Read Brian Swichkow's Facebook retargeting story in AdWeek](http://www.adweek.com/news/technology/roommate-makes-his-friend-paranoid-creepy-facebook-ads-160320) and [here in Reddit](https://www.reddit.com/r/marketing/comments/2glgdd/i_pranked_my_roommate_with_eerily_targeted/) - [See the story on Brian's site](http://mysocialsherpa.com/the-ultimate-retaliation-pranking-my-roommate-with-targeted-facebook-ads/) that has garnered 24,900 shares and counting - [Follow Ghost Influencer on X](https://twitter.com/ghostinfluence) - [Your Place Tonight](http://yourplacetonight.com/) - [Jonathan Gottschall, The Professor In The Cage: Why Men Fight and Why We Like to Watch](http://jonathangottschall.com/) - [The Storytelling Animal: How Stories Make Us Human](http://amzn.to/21aXN71) - [The Literary Animal: Evolution and the Nature of Narrative (Rethinking Theory)](http://amzn.to/1Orbli6) - [Reclaiming Conversation: The Power of Talk in a Digital Age](http://amzn.to/1T2AQhR) Share your appreciation for this episode by letting my guest and [me](https://x.com/fixerwes) know on X. Thank you for checking out this session of The Sales Whisperer® podcast. If you haven’t done so already, I would love if you left a quick rating and review of the podcast on [iTunes](https://itunes.apple.com/us/podcast/sales-whisperer-sales-marketing/id655310847?mt=2) by clicking on the link below! It would be extremely helpful for the show! Market like you mean it. Now go sell something. 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