--- title: The Legacy of 'The Rice and Beans Millionaire,' Bryan Eisenberg description: Bryan Eisenberg has written his legacy book with his brother, Jeffrey, and shares the secrets of 'The Rice and Beans Millionaire' on The Sales Podcast. image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-9700895.jpg --- [Skip to content](https://thesaleswhisperer.com/blog/bryan-eisenberg#main-content) [![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/) - Work With Me Show submenu for Work With Me - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) Open main navigation Close main navigation - Work With Me Show submenu for Work With Me - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) - [Take the Scorecard](https://thesaleswhisperer.com/score) [Take the Scorecard](https://thesaleswhisperer.com/score) Dec 28, 2022 # The Legacy of 'The Rice and Beans Millionaire,' Bryan Eisenberg ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/bryan-eisenberg) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/bryan-eisenberg) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/bryan-eisenberg) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/bryan-eisenberg) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/bryan-eisenberg) ## Create the legacy you want to leave for your children ***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***   ## [Professional Sales Tips](https://thesaleswhisperer.com/)you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)... - His dad met a guy in the 80s when he was the VP of a bank - A Hispanic client came in weekly with $50k in cash in a duffle bag - This was an inspiration for the book - Live within your means - He valued his money and enjoyed his life - A day in April, his boys were home from school and asked if they could play catch - Bryan loved that he had the freedom to play catch in the middle of the day, middle of the week - He focuses his energy where he values it --- Related episodes and posts - [How to be great at anything](https://thesaleswhisperer.com/blog/how-to-be-great-at-anything) - [Why funny salespeople never make the sale](https://thesaleswhisperer.com/blog/why-sales-humor-ruins-the-sale)  --- - Too many entrepreneurs get lost in the weeds of not controlling their calendars and their lives. - "The Monk Who Sold His Ferrari." - By the time your kids graduate high school, you'll have spent 80%+ of your time with them. - "The Millionaire Next Door" - This book is a legacy book for his kids. - He asked his friends for a legacy book recommendation and found a hole in the market. - He and his brother mapped out the big principles. - Understand people. - [Find your revenue blindspots](https://thesaleswhisperer.com/blog/brad-sugars). - Focus on your core principles, or trouble creeps in.   [![Score My Pipeline](https://no-cache.hubspot.com/cta/default/443614/interactive-178194433547.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJupYm4DANSAcSWyJFH7CBz7CLZPZNC9HVvXjgivW0w5FN7SkOhD5zwbhYuYNAXDc4zrZYV39UwiyGCRoLlbN5n4lLSF35ZNezbLV3aUSa32E2P%2FaeTdrhASeW1ZpUrPSNmd6MOrDpduwCwb%2BpSuwKWFvSbNb%2FstV%2Fdpz7DUB9xR5aIGCUR&webInteractiveContentId=178194433547&portalId=443614) - Budget for [word-of-mouth marketing](https://thesaleswhisperer.com/blog/how-to-create-word-of-mouth-marketing). - Roy Williams doubles down on [word-of-mouth marketing](https://thesaleswhisperer.com/blog/the-fundamental-processes-to-grow-your-sales-without-growing-your-staff-create-word-of-mouth-marketing-part-2). - Most businesses ignore word-of-mouth marketing. - We must entertain our readers. - Let AI/ChatGBT write your first draft. - Create your swipe file, so you're not looking at a blank screen. - We have to shape young minds. - His book is aimed at helping younger people get on the right track. - "You're going to suck when you start." > You're going to suck when you start." - Focus on intentionally getting better. - There are always opportunities to learn new things. - Bryan is a former social worker and teacher. - We strip people of the dignity that comes from working hard. - His brother, Jeffrey, was working and wanted to have a relationship with his younger brother, Bryan, with whom he didn't have a great relationship as children. - Bryan "hacked the code" at 13 when he was modifying chat boards to get people to visit sections he wanted them to. [![Wes Schaeffer, The Sales Whisperer black white](https://no-cache.hubspot.com/cta/default/443614/interactive-184500196010.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKul3vo8A3B5jbSr0DilRb4LqI%2F6OMaSFEDutCZ3RQ54dk3z4RTav%2BHbEiroHSS3ukY2Z3g7PRB0abE7gPfPC4UXviQGEkS%2BSvfj4Ldtrp%2FYv5IXJD5ZLimuoXKimpFvhPGJ%2F0YbVcf%2FQr%2F3ZsXoNmxbA89FOIgjS1mn7fY5UaBrvH%2F54L7&webInteractiveContentId=184500196010&portalId=443614) [![Wes Schaeffer, The Sales Whisperer black white](https://no-cache.hubspot.com/cta/default/443614/interactive-184500196010.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKul3vo8A3B5jbSr0DilRb4LqI%2F6OMaSFEDutCZ3RQ54dk3z4RTav%2BHbEiroHSS3ukY2Z3g7PRB0abE7gPfPC4UXviQGEkS%2BSvfj4Ldtrp%2FYv5IXJD5ZLimuoXKimpFvhPGJ%2F0YbVcf%2FQr%2F3ZsXoNmxbA89FOIgjS1mn7fY5UaBrvH%2F54L7&webInteractiveContentId=184500196010&portalId=443614)   - He had a patient who had been in hospitals non-stop since she was 12. - The customer is always right because it's their world, so we have to meet them where they are. - Great salespeople have great empathy. - Avoid [The 7 Deadly Sins of Selling](https://thesaleswhisperer.com/joy-stress) and "The Stepford Salesperson." - The Golden Rule applies in sales. - Budget for word-of-mouth. ## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast - [Use These Tools To Grow](https://thesaleswhisperer.com/best-crms) - [The Sales Agenda](https://thesaleswhisperer.com/joy-stress): take control of every sales opportunity like a pro. **GUEST INFO:** - Guest Site: https://www.bryaneisenberg.com/ - Guest Twitter: https://twitter.com/TheGrok - Guest LinkedIn: [https://www.linkedin.com/in/bryaneisenberg/](https://www.linkedin.com/in/bryaneisenberg/) - Guest Book: "[The Rice and Beans Millionaire: The Tale of an Improbable Entrepreneur](https://amzn.to/3hxEYuE)" - Guest Book: "[Be Like Amazon: Even a Lemonade Stand Can Do It](https://amzn.to/3W3GW4N)" - Guest Book: "[Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing](https://amzn.to/3FH3NfF)" - Guest Book: "[Persuasive Online Copywriting: How to Take Your Words to the Bank](https://amzn.to/3BQ9x5v)" **PODCAST INFO:** - Podcast website: [https://open.spotify.com/show/50j6rJ83PSXvNpLEa8pCnd?si=fa035874b8a14d1e](https://thesaleswhisperer.com/podcast) - Apple Podcasts: [https://apple.co/3PeYzKL](https://apple.co/3PeYzKL) - Spotify: [https://spoti.fi/2nEwCF8](https://open.spotify.com/show/3rOqeGLXnniKOcCj5ZyftX) - [YouTube Full Episodes](https://www.youtube.com/saleswhisperer) **SUPPORT & CONNECT:** Check out the sponsors above, it’s the best way to support this podcast - Twitter: [https://x.com/fixerwes](https://x.com/fixerwes) - Instagram: [https://www.instagram.com/fixerwes](https://www.instagram.com/fixerwes) - LinkedIn: [https://www.linkedin.com/in/thesaleswhisperer/](https://www.linkedin.com/in/thesaleswhisperer/) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## Related posts [![Bob Moesta on The Sales Podcast with Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Imported_Blog_Media/The%20Most%20Interesting%20Entrepreneur%20In%20The%20World%2c%20Bob%20Moesta.jpg?height=200&name=The%20Most%20Interesting%20Entrepreneur%20In%20The%20World%2c%20Bob%20Moesta.jpg)](https://thesaleswhisperer.com/blog/bob-moesta-learning-to-build) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [Bob Moesta Helps Innovators and Entrepreneur With Learning To Build](https://thesaleswhisperer.com/blog/bob-moesta-learning-to-build) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jan 11, 2021 Innovate, Initiate, Dominate \[ LISTEN NOW ON APPLE PODCASTS \] [Read more](https://thesaleswhisperer.com/blog/bob-moesta-learning-to-build) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [Fill Your Business By Doing One Thing Well (Like This BJJ/MMA Guy)](https://thesaleswhisperer.com/blog/matt-welch-chiropractor-marketing-expert) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 [Read more](https://thesaleswhisperer.com/blog/matt-welch-chiropractor-marketing-expert) [![From Broke, Homeless & Sick To Real Estate Riches — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-2284178.jpg?height=200&name=pexels-2284178.jpg)](https://thesaleswhisperer.com/blog/j-massey-real-estate-investing) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [From Broke, Homeless & Sick To Real Estate Riches (J. Massey)](https://thesaleswhisperer.com/blog/j-massey-real-estate-investing) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 About Real Estate Entrepreneur, J Massey [Read more](https://thesaleswhisperer.com/blog/j-massey-real-estate-investing) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Wes Schaeffer", "url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer" }, "dateModified" : "2026-07-03T07:34:48.578Z", "datePublished" : "2022-12-28T12:00:00.000Z", "headline" : "The Legacy of 'The Rice and Beans Millionaire,' Bryan Eisenberg", "image" : [ "https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-9700895.jpg" ], "mainEntityOfPage" : { "@id" : "https://thesaleswhisperer.com/blog/bryan-eisenberg", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png" }, "name" : "Fixer Wes" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#organization", "@type" : "Organization", "founder" : { "@id" : "https://thesaleswhisperer.com/#wes" }, "legalName" : "TSW Group, Inc.", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png" }, "name" : "The Sales Whisperer®", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#website", "@type" : "WebSite", "name" : "The Sales Whisperer®", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://thesaleswhisperer.com/search?term={search_term_string}" } }, "publisher" : { "@id" : "https://thesaleswhisperer.com/#organization" }, "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#wes", "@type" : "Person", "alternateName" : "The Sales Whisperer", "image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg", "jobTitle" : "Founder", "name" : "Wes Schaeffer", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/about", "worksFor" : { "@id" : "https://thesaleswhisperer.com/#organization" } } ```