---
title: Chris Hallberg, The Business Sergeant, Will Help You Sell
description: Chris Hallberg applies his military precision to help you grow your sales with the 'Traction' book principles of EOS - Entrepreneurial Operating System.
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-1888014.jpg
---
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Jun 13, 2025
# Chris Hallberg, The Business Sergeant, Will Help You Sell
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## Read your prospects to sell how they want to buy
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn in [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- Founder of The Business Sergeant
- Have a team-based military mindset
- 70% of Americans are disengaged at the workplace
- Systems create safety
- Working with the leadership team offsite
- The Entrepreneurial Operating Sysem® or EOS® ("[**Traction: Get a Grip On Your Business**](http://amzn.to/2j9vxiC)" by Gino Wickman)
- Use your systems as scaffolding, not a box
- "Systematize the predictable so you can humanize the exceptional." Jim Collins
- Prizes for winners
- The winner of The Masters wins a green jacket
- He brought out "The Masters" green polo shirt for the top salesperson the previous month
- Coffee machine, parking spot, recliner in the office
- Badges for sales reps like a medal that sales reps wore in the field
- Napoleon's quote on the power of yellow ribbons
- Start with the C-Suite. They delegate down to the experts below them so ask them what's not working. That's what they're working on.
- Talk to the people who use what you offer and ask where they are failing.
- What are they crushing?
- What are they missing?
- Build some rapport.
- The Six Key Components™ of the 137 problems you have in business
1. The Vision Component™ of the leadership—8 simple questions
2. The People Component™
3. The Data Component™ (doesn't lie)
4. The Issues Component™(open and honest)
5. Process (our way)
6. The Traction Component™ (meeting pulse)
- Find out what people need and help them with it
- You can't sound like everyone else sounds
- **[Practice. Drill. Rehearse](https://thesaleswhisperer.com/daily)**.
## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- Check out his site, **[BizSgt.com](https://www.bizsgt.com/)** and [**Traction Inc**](https://tractioninc.com/)
- Buy his book, **[*The Business Sergeant’s Field Manual*](https://www.amazon.com/Business-Sergeants-Field-Manual-Execution/dp/0999101803/ref=sr_1_1?ie=UTF8&qid=1506438477&sr=8-1&keywords=The+Business+Sergeant%E2%80%99s+Field+Manual)**
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIoew7f6ofe0AlcnOJoaQrKCPixKTEu9EinbRI33T%2FpR4%2BoFeSg%2B7AT%2F5dF7lIGbR%2FNlALsGGbVvvVCzsPwQ%2BNRJaIYqe2tG%2FReeF4KxEp0Wq2tWbHsDSMEfK5X5r08zexbu6tbuFQekdfnvz8lbXSRXZNna0AJU9p7QnILq5%2Flk78o8d0t6uHH%2BCsQMPnhK2FnsjTycpvt&webInteractiveContentId=178194433547&portalId=443614)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/how-to-sell-healthcare-reform)
[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)
## [How To Sell Healthcare Reform](https://thesaleswhisperer.com/blog/how-to-sell-healthcare-reform)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
\[Originally posted 8/17/09\] As I update this on 10/30/16, seven years have now passed since...
[Read more](https://thesaleswhisperer.com/blog/how-to-sell-healthcare-reform)
[](https://thesaleswhisperer.com/blog/customer-service-skills)
## [Your ‘Customer Service Skills’ Are Killing Your Sales](https://thesaleswhisperer.com/blog/customer-service-skills)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Your prospects WANT to give you their money, but your poor customer service skills are driving them...
[Read more](https://thesaleswhisperer.com/blog/customer-service-skills)
[](https://thesaleswhisperer.com/blog/jill-konrath-professional-sales-training-prospecting)
[Salesforce.com](https://thesaleswhisperer.com/blog/topic/salesforce-com), [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [Entrepreneur](https://thesaleswhisperer.com/blog/topic/entrepreneur)
## [Prospecting Tips: How To Sell To Big Companies, Jill Konrath](https://thesaleswhisperer.com/blog/jill-konrath-professional-sales-training-prospecting)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Sales Training Expert Jill Konrath
[Read more](https://thesaleswhisperer.com/blog/jill-konrath-professional-sales-training-prospecting)
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