---
title: Land Larger Agency Deals Faster With Christian Banach
description: Christian Banach uses cold outreach such as a consistent newsletter to land agency clients whom he helps close larger deals faster.
image: https://thesaleswhisperer.com/hubfs/Imported_Blog_Media/The%20Most%20Interesting%20Entrepreneur%20In%20The%20World%2c%20Bob%20Moesta.jpg
---
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Aug 27, 2024
# Land Larger Agency Deals Faster With Christian Banach
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## The power of consistency in sales growth
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Marketing Tips](https://thesaleswhisperer.com/)you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- Went to school for marketing
- Worked with Lady Gaga and Pitbull in the concert industry
- Experiential marketing for other agencies
- 2008 recession hit him hard
- He lived by referrals and word-of-mouth
- Hired a consultant to help him generate new business
- Closed it down to work in business development roles in the marketing space
- COVID felt like deja vu all over again but he was the consultant helping others
- He had a new daughter and wanted some stability but he realized he didn't have a great foundation or strategy
- It was tough going back to work for someone else
---
Related episodes and posts
- [How to do cold outreach with comics to grow sales](https://thesaleswhisperer.com/blog/stu-heinecke)
- [Cold calling...cold email...cold outreach...helps grow sales](https://thesaleswhisperer.com/blog/how-to-master-cold-calling)?
---
- His background was a good fit with his new employer
- That gave him the experience to relaunch out on his own
- Learned what not to do
- Opened his eyes
- Helped him get into enterprise sales
- Would you get a marketing degree as well
- As the boss he didn't know what it was like to be an employee and how to build a culture
- He didn't understand the value of building a culture
- People are more than money-motivated
- In this recession, sales cycles are being extended
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIAIcPt7h84uShSCK2C9JVUe5WgdFCnoq7XsbOW7CtS9DkaoXstIX6y%2BxndcgK4uPUE2%2BsvcGlVF5LCBGbt%2Bd9Vx8lKRHFC9PMPrApka2ysCGiJCHscj5TgPqBoHdJBGF74szA0hF4wdptaaMyoSarLY0ip0rA8Wo7NtHAsOH54qOcQqaVSpg%2FVOK1BI%2FI3Z07muCMr%2BGvm&webInteractiveContentId=178194433547&portalId=443614)
- You can hunker down or maintain and even expand your sales and marketing budgets
- He does a lot of cold outreach and it has become more challenging
- Warm outbound prospecting is working
- Tap into your network and go back to them
- Everyone is nervous
- Multi-media, multi-step is key
- Email still works well in warm markets
- Why is LinkedIn messaging so bad?
- A lot of marketing is just copycat marketing
- He spends six months listening and testing
- The cobbler's kids have no shoes
- Most of his clients don't have a CRM
- He makes recommendations on technology for them
- Started an email newsletter
- Sent cold emails to decision-makers but it was hyper-focused and non-salesy for 3-4 months and it worked
- This built awareness
- LinkedIn ads
- Warming up the audience
- He does cold outreach via email and phone
- Looks for staff changes and shares other relevant information
- His newsletter is not self-promotional
- The readers know the game
- His newsletter comes from himself, not his company
- So he lets his personality shine through
[](https://thesaleswhisperer.com/blog/bob-moesta-learning-to-build)
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLfFUpURowv6yrLnXASJG7K8aEzWpny8vEdLNlWwxY1GFH649EIYkHHRsHUKcRyxOFbICPtyCiy4C%2FaiaIoI6d4YHr0%2FxYH5sBD32gQGosHcq6aKUaoXWTFTzFOrjwjTTOpgonyYqofa3D8PQ9sjStBIiEm2V51ay7SlLz3%2B6ZnRB3jVOgliT%2BBPEfx8kbdnuKh4H0T%2Bf4swnh8dPFm%2BfRD&webInteractiveContentId=184500196010&portalId=443614)
## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast
- [Use These Tools To Grow](https://thesaleswhisperer.com/best-crms)
- [The Sales Agenda](https://thesaleswhisperer.com/joy-stress): take control of every sales opportunity like a pro.
**GUEST INFO:**
- Guest Site: https://christianbanach.com/
- Guest LinkedIn: https://www.linkedin.com/company/christian-banach-llc/
**PODCAST INFO:**
- Podcast website: [https://open.spotify.com/show/50j6rJ83PSXvNpLEa8pCnd?si=fa035874b8a14d1e](https://thesaleswhisperer.com/podcast)
- Apple Podcasts: [https://apple.co/3PeYzKL](https://apple.co/3PeYzKL)
- Spotify: [https://spoti.fi/2nEwCF8](https://open.spotify.com/show/3rOqeGLXnniKOcCj5ZyftX)
- [YouTube Full Episodes](https://www.youtube.com/saleswhisperer)
**SUPPORT & CONNECT:** Check out the sponsors above, it’s the best way to support this podcast
- Twitter: [https://x.com/fixerwes](https://x.com/fixerwes)
- Instagram: [https://www.instagram.com/fixerwes](https://www.instagram.com/fixerwes)
- LinkedIn: [https://www.linkedin.com/in/thesaleswhisperer/](https://www.linkedin.com/in/thesaleswhisperer/)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/zach-smith-funded-today)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [#1 Fundraiser on Kickstarter (Zach Smith, Funded Today CEO)](https://thesaleswhisperer.com/blog/zach-smith-funded-today)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Mar 28, 2017
Test Quickly, Validate, and Shoot For The Stars Funding Tips you'll learn in The Sales Podcast......
[Read more](https://thesaleswhisperer.com/blog/zach-smith-funded-today)
[](https://thesaleswhisperer.com/blog/dush-ramachandran-affiliate-marketing)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [How To Pay For Performance With Dush Ramachandran](https://thesaleswhisperer.com/blog/dush-ramachandran-affiliate-marketing)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Oct 13, 2025
Make your affiliates compete to grow your sales \[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/dush-ramachandran-affiliate-marketing)
[](https://thesaleswhisperer.com/blog/steven-benson-badger-mapping)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Stanford to Google to Launch, How Steven Benson Started Badger Mapping](https://thesaleswhisperer.com/blog/steven-benson-badger-mapping)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Mar 26, 2017
How To Build a Great Product From One That Sucks! Prospecting Tips you'll learn in The Sales...
[Read more](https://thesaleswhisperer.com/blog/steven-benson-badger-mapping)
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