---
title: Master Public Relations To Grow Sales, With Christina Nicholson
description: After 10 years in the news, Christina Nicholson helps small businesses do organic public relations instead of expensive advertising to grow your sales.
---
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Oct 20, 2023
# Master Public Relations To Grow Sales, With Christina Nicholson
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## Learn the "+1" formula to connect with the media and get publicity for free
**.**
---
---
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- Left news after 10+ years
- Worked at a PR agency for six months but didn't like the lack of flexibility
- Launched her own business with two little kids at home
- She hates press releases...they're long and boring
- Maybe it's a work-ethic problem...maybe it's an instant-gratification problem
- Send a personal message and offer value
- Help your customers do their job
- It costs 10's of thousands or even 100's of thousands to really get the word out
- You need a longterm goal and strategy
- You can only spend money or time to grow your business
- Always start local. You're more newsworthy since you live there
- What's your goal?
- Local TV and newspaper can work even now.
- PR companies will lie to you about how fast they can work
- Press releases used to work
- Everyone is in the media now thanks to social media
- Reporters are over-worked and underpaid today
- Hand them everything they want and need on a silver platter
- Give them a great story
- Script, lower-thirds, video, high resolution images / visuals, props, everything
- Timing matters
- Evergreen stories
- Current news, i.e. a Mexican food restaurant pitching a story for Taco Tuesday on National Tequila Day
- Pitch a variety of reporters / journalists
- Make them a go-to person once they pick you up and loop them in
- Are you ready to convert the traffic from your great PR?
- Do PR on your PR!
- Big shows will always ask to see clips of you on smaller shows
- You have to speak in good soundbites
- You provide the "how" and the emotional components
- Question = Answer + 1 to get your point across in a professional manner
- Get clear on your goal
- Build a media list?
- Get visitors to your store?
- Build your media persona. FIND ONE journalist and get to know them and build a relationship with them.
**Related Articles:**
- [Get More Publicity With Hollywood Media Coach "TeeJ" Mercer](https://thesaleswhisperer.com/blog/teej-mercer-the-reality-tv-coach-publicist)
- [Clint Arthur: Get On TV, Master Publicity, Grow Your Business](https://thesaleswhisperer.com/blog/clint-arthur/)
- [Christine Haas Shows You How To Avoid The Black Market of PR](https://thesaleswhisperer.com/blog/christine-haas)
### Listen To Previous Episodes of [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- Visit [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- Visit [Christina Nicholson at Media Maven](https://www.mediamavenandmore.com/)
- Visit her [Personal Blog/Website](http://christinaallday.com)
- Follow [her on Facebook](http://Facebook.com/MediaMavenAndMore)
- Follow [her on X](https://twitter.com/christinaallday?lang=en)
- Follow [her on LinkedIn](http://LinkedIn.com/in/ChristinaAllDay)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/navy-seal-dan-oshea)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Goal Setting With Navy SEAL Dan O'Shea](https://thesaleswhisperer.com/blog/navy-seal-dan-oshea)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Sales Tips you'll learn in this episode of The Sales Podcast... How "leadership from behind" is not...
[Read more](https://thesaleswhisperer.com/blog/navy-seal-dan-oshea)
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## [Close More Deals When You're Not Even In The Room, Nate Nasralla](https://thesaleswhisperer.com/blog/nate-nasralla)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
May 23, 2022
Empower Your Champions To Sell For You \[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/nate-nasralla)
[](https://thesaleswhisperer.com/blog/sherry-hemstreet)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [From Topless to Boundless: Meet Sherry Hemstreet](https://thesaleswhisperer.com/blog/sherry-hemstreet)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Dec 12, 2022
Frome homeless to top of the world \[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/sherry-hemstreet)
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