---
title: Christine Haas Shows You How To Avoid The Black Market of PR
description: Christine Haas is an 8-time Emmy Award Winning news reporter and anchor who shows you how to amplify your message to grow your brand and sales.
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-1888014.jpg
---
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Jun 12, 2017
# Christine Haas Shows You How To Avoid The Black Market of PR
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## To Get Great News Coverage, You Must Humanize Your Story
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKJvDHs4npeniGaWTiuP2qNZma4uWQipJ9bCpe8lWIoABkIoYU2PNQ8UylW3kFI10riVa74yLLhcECgCTDJsnN7RhSyzGewEu5Jr7xiBfy22E5vocTvpYfqCI7Q44H%2BUBn%2FhLH3DbcaYrJkEnf0FQpvXMGk1pWL92lnjGjMMKU4AuQYQhZay8nGM5SEAwmk8CdcFF%2BS2yfivgWyUt%2FuMbs%2F&webInteractiveContentId=185369604869&portalId=443614)
## [PR Tips](https://thesaleswhisperer.com/blog/alison-maloni) you'll learn in [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- There's a new trend to getting published by paying Inc, Entrepreneur, etc., but it's the "black market" of PR and media
- Newspapers are cutting corners and cutting staff, so their former staff are now guns-for-hire since they know how to get you coverage, you can pay them to get published
- This is contributing to the fake news issue
- There is still room for quality stories
- If you can feed a story in every element to a reporter, you'll have a greater chance of getting published
- Call the reporter with a story, a client ready to be interviewed, and a B-roll
- Know when to pitch
- Look for trends
- Look for "victims" so you can humanize your story
- Give the reporter a "day in the life" story
- This gives you a contact with the reporter
- This is a perceived endorsement when you get covered in the media
- This can happen the same day
- If you're bi-lingual, look to UniVision and Telemundo
- Just keep "feeding the beast"
- Compliment reporters when you like their stories with "Feedback" in the headline
- I have a perspective
- I have a local client doing that
- Can we chat for 5 minutes to see how this angle might work for you?
- You don't have to be a "news veteran" to have them bring you into the study
- Take the time to develop a connection
- This is a similar process for radio
- Listen to talk shows
- Be neutral on hot topics if it will hurt your business
- Reporters are still easy to reach because they need hot tips and leads
- Call the main line and ask for the newsroom or the assignment editor/manager and say that you're calling about a news story
- "I was trying to reach Joe Smith, would you mind putting me through to his cell phone?"
- This type of coverage is evergreen
- Ask your media coaches about their success rate. Press Releases and email blasts don't cut it.
- Don't propose on the first date
- Go meet these reporters and put a face to a name
## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- [Visit Christine Haas on the web](https://christinehaasmedia.com)
- [Follow Christine Haas on X](https://twitter.com/ChristineMHaas)
Market like you mean it.
Now go sell something.
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJLGmuO7sQT7%2BuPWZXGzNJQuli7%2FZq4e0rKuLMCoTYylFofEjEh9kjvh3Xtnq36jlUG0U6rjsZU4AI9W2C7dF1bVi4aYB5L3C%2FHo01P22cIagyMYEKJ28yF6Wu3lXOb0wJfS6Q8Hd0jRA2SAwLzy0QQ0m5XZv4ROvFON3cjrEBHZ9Nm93AP8445V3qDX2SbsE4Be6vfjUSLV0OI0%2BF3JmKeJQ%3D%3D&webInteractiveContentId=190434884110&portalId=443614)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
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## [The Best Advice On How To Focus and Hit Your Goals](https://thesaleswhisperer.com/blog/the-best-advice-on-how-to-focus-hit-your-goals)
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[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [CRM Sushi Podcast](https://thesaleswhisperer.com/blog/topic/crm-sushi-podcast), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training)
## [Hello Phello on The CRM Sushi Podcast](https://thesaleswhisperer.com/blog/hello-phello-crm)
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