---
title: "Consensus Is on The CRM Sushi Podcast #8"
description: Garin Hess created DemoChimp—now Consensus—to help you overcome Group buying dysfunction and close the sale through targeted, automated, tracked demos.
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-1888014.jpg
---
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Jun 13, 2025
# Consensus Is on The CRM Sushi Podcast #8
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## Overcome Group Buying Dysfunction
See how to help organizations make better decisions faster.
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/hubspot-Infusionsoft-partner-wes-schaeffer-sales-whisperer/id1214089454?mt=2)***
## What You'll Learn In This Episode of [The CRM Sushi Podcast](https://thesaleswhisperer.com/crm-sushi)...
- Overcome group buying dysfunction
- Help organizations make better decisions faster.
- How to create Automated & Dynamically personalized demos
> I need to check with my team and get back with you.”
- Only 28% of sales reps know how to handle this objection.
- Vision Qualified Technical Selling
- Who’s more important: the salesperson or the internal champion?
- Be a buying coach.
- 80% of buyers want more support in selling internally
- Increase your likelihood of purchase in a complex sale which drops 50% when you go from 1 to 6+ buyers (81% - 55% - 60% - 60% - 53% - 31%)
- The customer answers what’s important.
- Tracks “demolytics”
- Customized demos are shared 61% of the time.
- Social capital increases engagement
- Tactical and Aggregate Demolytics
- Analytics for Champions
- Transparency helps the dialogue
- Advanced Branching Personalization (doubles conversion rates)
- “[Sales Enablement](https://thesaleswhisperer.com/blog/introduction-to-sales-enablement)” is crowded while “Buyer Enablement” is empty.
## Links Mentioned In The CRM Sushi Podcast
- [Visit the Consensus Web Site](https://www.goconsensus.com)
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLICPhqXP5G57Fqq%2BPyBnplCaK6NUZjyJ7Guyt%2F9selvfqKSaslOzOfkL8pIlrO8cCnZgcIUCKaznkit60fGVEUIsYQr1UDASl4Ieq7SwU3L3lWkB7OovQyuuLBJhx5MmU54yxxcU%2FiVv3FXnK00UE6%2BatfBVQB7d6QLUjLj1wCZyZUQZOI%2FancAjUlOxX61%2BRg7KRCmwfAM&webInteractiveContentId=184500196010&portalId=443614)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/nocrm-crm-sushi)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [CRM Sushi Podcast](https://thesaleswhisperer.com/blog/topic/crm-sushi-podcast)
## [nocrm.io on The CRM Sushi Podcast](https://thesaleswhisperer.com/blog/nocrm-crm-sushi)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Action-based lead management system Selling is a process Actions must be performed at the right...
[Read more](https://thesaleswhisperer.com/blog/nocrm-crm-sushi)
[](https://thesaleswhisperer.com/blog/oncourse-crm-sushi)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [CRM Sushi Podcast](https://thesaleswhisperer.com/blog/topic/crm-sushi-podcast)
## [OnCourse Sales Engagement is FIRE on The CRM Sushi Podcast](https://thesaleswhisperer.com/blog/oncourse-crm-sushi)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
An Affordable "All-in-One" Sales Growth Tool \[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/oncourse-crm-sushi)
[](https://thesaleswhisperer.com/blog/lee-berkman)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Create Real Sales Growth With Virtual Platforms, Lee Berkman](https://thesaleswhisperer.com/blog/lee-berkman)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jul 15, 2020
Grow sales in this faster-paced virtual world .
[Read more](https://thesaleswhisperer.com/blog/lee-berkman)
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