---
title: "Deep Survival: Who Lives, Who Dies, and Why"
description: Deep Survival' by Laurence Gonzales sheds important light on how to live in tough situations. Hear how to apply it to your business on The Sales Podcast.
image: https://thesaleswhisperer.com/hubfs/Imported_Blog_Media/Deep%20Survival-the-sales-podcast-wes-schaeffer.jpg
---
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Apr 28, 2020
# Deep Survival: Who Lives, Who Dies, and Why
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## Hear how to survive these stressful times
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## Success Tips you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIGlqAHgWWK%2B6MurT3WCHzSA3eB9TwKItX62SGqTb3sAr2wdmHn4zv0R7CZVNU4En6moYal%2F0eyYF2K7XFROJUjejrGfcNwAmruybmYqtqoAVqyh6FDtXTcRZBSxZRpbU1%2F9r44%2FabQEl6GgD2kMv%2F2e96TvYGMy7Ru75YitDDHSKm%2BkAtOyTYG%2BJW6d%2BnLGFeJMJlH4vm8QpaG%2FKh68MZJ&webInteractiveContentId=185369604869&portalId=443614)
"[Deep Survival: Who Lives, Who Dies, and Why](https://amzn.to/3e2nW0P)"
Laurence Gonzales knows how to write...and survive.
Why do some live when so many others die?
"...to survive, you must first be annealed in the fires of peril."
"I found otherwise rational people doing inexplicable things to get themselves killed—against all advice, against all reason."
Reason doesn't control our actions.
Why did Scott's crew perish in Antarctica while, against all odds, Shackleton's crew survived and even thrived in the same circumstances?
Brain functions... the psychology of risk-taking and survival
They apply to stressful, demanding situations...
- divorce
- losing a job
- illness
- injury
- running a business in a rapidly changing world
Experience, training, and modern equipment can betray you.
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIP4anN%2BSZHgp%2B16D8fTqQdDvoPjdzZBhiGjz6vhcNXJKCShztPrkTxUcvqyp0COC7Eop0fZWgApYsSz4bDjvmcW5LK6TKNVVPnpL3XvU5dUSxbNs2jEamRSptL3sTLvbDDamjM0uTGiqMtwITkBD%2B6uJNKkKg2YyeX3RHDU1Z83kVMtVJ5xvxPej0qj1wIjmsk6SJ6%2F%2B%2FS0%2BTdhIAD60BmsA%3D%3D&webInteractiveContentId=190434884110&portalId=443614)
What's in your heart is what can save you.
> The farther one goes, the less one knows." ~Tao Te Ching
> How did I get into this and this and how do I get out of it again, how does it end?" ~Søren Kierkegaard
## How Accidents Happen
> Of each particular thing ask: 'What is it in itself, in its own construction?'" ~ [Marcus Aurelius](https://amzn.to/2x72SFW)
You need skill and superior emotional control.
Lesson #1: Remain calm, do not panic.
Turn fear and anger into focus. Stay "cool" by not allowing your emotions, i.e., "hot cognitions," to get away from you.
Four Steps (only 10-20% can stay calm and think in an emergency):
1. Perceive
2. Plan
3. Take the correct action
4. Rapidly adapt
Why do we ignore the obvious and do the inexplicable?
What is the source of power that has us block out all the right information that is trying to save us, which results in our death—or the death of our business, marriage, etc.?
Rule #1: Face reality...but keep it simple
When you're in a "high state of arousal," only the simplest of inputs are going to get in.
Dark humor cuts through the fear, the clutter, and the noise.
Look death in the face and come up with a wry smile.
Find the droll, wondrous, and inspiring...or kiss your ass goodbye.
"[Survivor Personality: Why Some People Are Stronger, Smarter, and More Skillful at Handling Life's Difficulties...and How You Can Be, Too](https://amzn.to/2x8D6B1)"—survivors laugh at threats...playing and laughing go together. Playing keeps the person in contact with what is happening around \[him\]."
Fear is good. Too much fear is not.
Insider language/slang is for those who get it. Besides, it's terrifying to use the real language of what you're embarking upon just before you do it!
In the moment, your IQ rolls back to that of an ape!
Plato understood that emotions—the horse—can trump reason, so use the reins of reason on the horse of emotion.
The intellect without the emotions is like a jockey without a horse.
"When you walk across the ramp to your airplane, you lose half your IQ."
Fear puts me in my place. It gives me the humility to see things as they are.
When you're in a demanding/stressful situation, you're not all there. You are in a profoundly altered state when it comes to perception, cognition, memory, and emotion.
Emotion comes from the Latin verb *emovere*, "to move away." It works powerfully and quickly to motivate behavior.
*All Quiet on the Western Front* is a story of how we "rush back, in one part of our being, a thousand years....animal instinct...not conscious; it is far quicker, much more sure, less fallible, than consciousness...this second sight in us,..."
Emotion is an instinctive response aimed at self-preservation.
Reason is tentative, slow, and fallible, while emotion is sure, quick, and unhesitating.
Greeks saw the mind as part of and integral to the body, while Plato thought they were separate, with the soul going after death. Aristotle brought them back together.
Thinking is a bodily function, as are emotions and feelings.
## Sales Growth Tools Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- [Use These Tools To Grow](https://thesaleswhisperer.com/best-crms)
**PODCAST INFO:**
- Apple Podcasts: [https://apple.co/3PeYzKL](https://apple.co/3PeYzKL)
- Spotify: [https://spoti.fi/2nEwCF8](https://open.spotify.com/show/3rOqeGLXnniKOcCj5ZyftX)
- [YouTube Full Episodes](https://www.youtube.com/@TheSalesWhispererWes)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/nigel-green-2)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Look For Salespeople Who Can Throw a Punch, Nigel Green Returns](https://thesaleswhisperer.com/blog/nigel-green-2)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Sep 02, 2022
\[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/nigel-green-2)
[](https://thesaleswhisperer.com/blog/the-who-tells-you-what-to-do)
[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)
## [The who tells you what to do](https://thesaleswhisperer.com/blog/the-who-tells-you-what-to-do)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Literally every day I am asked during a consultation, via email, and/or via social media
[Read more](https://thesaleswhisperer.com/blog/the-who-tells-you-what-to-do)
[](https://thesaleswhisperer.com/blog/ever-felt-cut-in-half-at-work)
[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)
## [How To Be Made Whole At Your Job](https://thesaleswhisperer.com/blog/ever-felt-cut-in-half-at-work)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
I have a confession to make. Andy Gross is my kind of fun. I love playing practical jokes on...
[Read more](https://thesaleswhisperer.com/blog/ever-felt-cut-in-half-at-work)
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