---
title: Do Email Marketing Like a Rebel (DJ Waldow)
description: DJ Waldow Marketo Email Marketing Automation Guru is the author of 'The Rebel's Guide to Email Marketing.'
image: https://thesaleswhisperer.com/hubfs/tsw-custom/share/share-dj-waldow-rebels-guide-email-marketing.jpg
---
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Jun 21, 2013
# Do Email Marketing Like a Rebel (DJ Waldow)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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**About Today's Guest**
DJ Waldow is the author of "**[A Rebel's Guide to Email Marketing](http://amzn.to/1Rx5D11)**" and is now the email marketing guru at Marketo. Learn his tips for getting your emails read, your readers engaged and your bottom line growing.
**Related Posts:**
- [4 Big Reasons Your Emails Aren't Opened (And How to Fix It)](https://thesaleswhisperer.com/blog/4-ways-to-improve-email-marketing/)
- [Ben Settle: Rebel, Copywriter, Introvert, Entrepreneur Shows How To Sell More By Email](https://thesaleswhisperer.com/blog/copywriter-ben-settle-teaches-selling-by-email)
- [Brendan Dubbels of Ontraport on The Truth About Why Your Emails Aren't Delivered](https://thesaleswhisperer.com/blog/brendan-dubbels-ontraport-email-deliverability/)
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIUsHYobiCsnJReHNZpCSBeRgFimyuz6MSOrgoNTjTMSi5J6e2gZqeZgRHlXxppru7BipMk042l0eAgHjj4i%2FDPkKT9N7sJoeBvKT7NAIR7EFA18LISThNmNEMq9nfTy%2BWd17p3nlh48i6pQySJ2t83pXXT%2FSXFkicCidROa24TmJ9QeFP8wDcKbOzqTdtbow4HRlwk65C5WpzlMuNlYA0RzQ%3D%3D&webInteractiveContentId=190434884110&portalId=443614)
Here are some notes from my interview with **DJ Waldow.**
- Earn their trust.
- Break the rules.
- Address the WIIFM in the beginning.
- Free is fine but it doesn't have to be free necessarily.
- Give them an image of the email they will get.
- Give your visitors an easy and obvious way to opt-in.
- HAVE an opt-in.
- You'll never always get it right. Keep tweaking. There will always be a lot of moving parts.
- "I'm a recovering perfectionist."
- John Michael Morgan - **"[Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition](http://amzn.to/2DMWpSI)"**
- DJ wrote a list that said "write down goals."
- LeadBrite - Free template (Welcome Gate)
- 40-50% new opt-ins come from that page.
- Popups still work.
- More big companies and brands are using them, too. He sees them as a consumer.
- FunnyOrDie - must be 3 pages deep to see a popup.
- Greatest - YouAreTheGreatest
- BustedTees
- Track your mouse movement
- Expensive service
- He personally does not use first name personalization in the greeting or subject line but he recommended it to a client today.
- He's not a fan of double opt-ins. ***"Too much can go wrong."***
- He interviewed Daniel Pink. Nice guy. Writes 500 words a day. Not always that fun.
- **[Drive: The Surprising Truth About What Motivates Us](http://amzn.to/2Guutki)**
- [**To Sell Is Human: The Surprising Truth About Moving Others**](http://amzn.to/2DMVvWv)
- [**A Whole new Mind: Why Right-Brainers Will Rule the Future**](http://amzn.to/1Rx5R8h)
- [**The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need**](http://amzn.to/1Rx5Sco)
- Jason Falls - "**[No Bullshit Social Media](http://amzn.to/2rQ91CR)**"
- Relationship going back 4 years
- Best Practices - not true anymore!!
- It's what's best for your audience.
- Test what works for you
- your audience will tell you if something isn't working
- 90DaysToEllen
- Pure Matter agency
- Social media friends
- FeedingAmerica is a charity she supports and whomever donates the most money can sponsor their lunch
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKVOjQTywWW0BFmt1oCRjHX%2FZX9Tl7lf4dDaJ9q90VhLo8BWCpuf0QUEWhAjxdbUJEz24Ljm6cSyFnAMjZQQzmqnHMwrn31DtLu9mMtCI4dCvr7dqMX%2BdWkQHFzaBapi%2BmqrHDGxPXqe35iJa%2FpvjPpI76nJA%3D%3D&webInteractiveContentId=190322983729&portalId=443614)
Market like you mean it.
Now go sell something.
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/infusionsoft-services-a-sample-email-or-two)
[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)
## [Sales, CRM, AI, and Marketing Automation Services: A Sample Email Or Two](https://thesaleswhisperer.com/blog/infusionsoft-services-a-sample-email-or-two)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
How To Build Elegant Emails Via Sales, CRM, AI, and Marketing Automation Services One of the most...
[Read more](https://thesaleswhisperer.com/blog/infusionsoft-services-a-sample-email-or-two)
[](https://thesaleswhisperer.com/blog/4-trends-small-business-marketing-success)
## [4 Trends for Small Business Marketing Success](https://thesaleswhisperer.com/blog/4-trends-small-business-marketing-success)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Feb 16, 2018
The farther backward you can look, the farther forward you can see." ~Winston Churchill The Great...
[Read more](https://thesaleswhisperer.com/blog/4-trends-small-business-marketing-success)
[](https://thesaleswhisperer.com/blog/email-marketing-trends)
## [How To Make Sales With Email Marketing Today](https://thesaleswhisperer.com/blog/email-marketing-trends)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Sep 09, 2024
If you’re not using email marketing campaigns to promote what you sell, you’re leaving money on the...
[Read more](https://thesaleswhisperer.com/blog/email-marketing-trends)
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