June 13, 2025

SEO Expert Jason Dulay on How To Do SEO The Right Way

By Wes Schaeffer · 1 minute read

How local business owners need to do SEO differently than national brands

How local search engine results appear in searches
How Google views "SEO tricks"
How to structure your content to tip the scales in your favor from an SEO perspective
How to balance your focus: humans vs rankings
How Facebook views mixing personal and professional profiles
If you need a Facebook page at all to help you with SEO results
The role social media marketing plays in SEO, selling, and engaging
Whether or not you need a call to action on your Facebook Fan Page
Where to spend your time: mastering SEO tools or being a human being
The little trick to test your own SEO results

[Tweet "SEO today is more about being human" says @JasonTheDummy w/@saleswhisperer"]

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