--- title: "MLAM 003: Do Trade Shows Like A Man on The Market Like A Man Podcast" description: Trade Shows are a great way to market like a man if you do it right. Here's how on episode 3 of the Market Like A Man podcast. image: https://thesaleswhisperer.com/hubfs/_Podcast_Images/Create%20inbound%20marketing%20Alex%20Berman%20Wes%20Schaeffer%20The%20Sales%20Podcast%20222.jpg --- [Skip to content](https://thesaleswhisperer.com/blog/do-trade-shows-like-a-man-on-the-market-like-a-man-podcast#main-content) [![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/) - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) Open main navigation Close main navigation - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) - [Get The Daily](https://thesaleswhisperer.com/daily) [Get The Daily](https://thesaleswhisperer.com/daily) Mar 19, 2015 # MLAM 003: Do Trade Shows Like A Man on The Market Like A Man Podcast ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/do-trade-shows-like-a-man-on-the-market-like-a-man-podcast) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/do-trade-shows-like-a-man-on-the-market-like-a-man-podcast) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/do-trade-shows-like-a-man-on-the-market-like-a-man-podcast) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/do-trade-shows-like-a-man-on-the-market-like-a-man-podcast) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/do-trade-shows-like-a-man-on-the-market-like-a-man-podcast) #### **It's Time You Did Trade Shows Like A Man** #### What you'll learn in this episode... - How to create inserts for your trade show booth to drive attendees to you - How to stand your ground when you ruffle some feathers. - How to follow-up with prospects after they visit your booth at your trade shows. - How to structure appropriate offers for your trade show attendees to increase your sales during the event. \[Tweet ""You don't have to be fancy, you just have to be consistent" says @SalesWhisperer on the Market Like A Man #podcast"\] #### **Links Mentioned** - [CreateSpace](https://www.createspace.com) - Check out the blog post I did on [trade show marketing like a man](https://thesaleswhisperer.com/blog/market-your-trade-show-booth-like-a-man) and how it prompted one woman to ask "what does a penis have to do with marketing?" Dang! #### **Links To Connect With Wes** - [Follow Wes on X](https://x.com/fixerwes) - [Follow Wes on Facebook](https://www.facebook.com/fixerwes) - [Connect With Wes on LinkedIn](https://www.linkedin.com/in/thesaleswhisperer/) If you liked this episode, please let [me](https://x.com/fixerwes) know on Twitter. Thank you for listening to The Sales Podcast. [See every guest and subscribe on Apple Podcasts or Spotify](https://thesaleswhisperer.com/podcast-guests). Now go sell something. [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## Related posts [![MLAM 001: Listen to the new Market Like A Man Podcast — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/_Podcast_Images/Create%20inbound%20marketing%20Alex%20Berman%20Wes%20Schaeffer%20The%20Sales%20Podcast%20222.jpg?height=200&name=Create%20inbound%20marketing%20Alex%20Berman%20Wes%20Schaeffer%20The%20Sales%20Podcast%20222.jpg)](https://thesaleswhisperer.com/blog/listen-to-the-new-market-like-a-man-podcast-if-you-dare) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [MLAM 001: Listen to the new Market Like A Man Podcast](https://thesaleswhisperer.com/blog/listen-to-the-new-market-like-a-man-podcast-if-you-dare) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Mar 19, 2015 The Market Like A Man Podcast Is Live [Read more](https://thesaleswhisperer.com/blog/listen-to-the-new-market-like-a-man-podcast-if-you-dare) [![](https://thesaleswhisperer.com/hs-fs/hubfs/toot-your-own-horn-wes-schaeffer.jpg?height=200&name=toot-your-own-horn-wes-schaeffer.jpg)](https://thesaleswhisperer.com/blog/market-like-you-mean-it) [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training) ## [Market Like You Mean It To Create Inbound Sales](https://thesaleswhisperer.com/blog/market-like-you-mean-it) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Oct 30, 2019 If you were arrested for being in sales and marketing, would there be enough [Read more](https://thesaleswhisperer.com/blog/market-like-you-mean-it) [![How I Marketed My Trade Show Booth Like A Man](https://thesaleswhisperer.com/hs-fs/hubfs/Blog-files/Infusionsoft-ICON14-Booth-Team-1.jpg?height=200&name=Infusionsoft-ICON14-Booth-Team-1.jpg)](https://thesaleswhisperer.com/blog/market-your-trade-show-booth-like-a-man) [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training) ## [How I Marketed My Trade Show Booth Like A Man](https://thesaleswhisperer.com/blog/market-your-trade-show-booth-like-a-man) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Apr 08, 2015 ICON15 has come and gone, and we have the proof of its success. [Read more](https://thesaleswhisperer.com/blog/market-your-trade-show-booth-like-a-man) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Wes Schaeffer", "url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer" }, "dateModified" : "2026-07-03T07:20:15.957Z", "datePublished" : "2015-03-19T12:00:00.000Z", "headline" : "MLAM 003: Do Trade Shows Like A Man on The Market Like A Man Podcast", "image" : [ "https://thesaleswhisperer.com/hubfs/_Podcast_Images/Create%20inbound%20marketing%20Alex%20Berman%20Wes%20Schaeffer%20The%20Sales%20Podcast%20222.jpg" ], "mainEntityOfPage" : { "@id" : "https://thesaleswhisperer.com/blog/do-trade-shows-like-a-man-on-the-market-like-a-man-podcast", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png" }, "name" : "Fixer Wes" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#organization", "@type" : "Organization", "founder" : { "@id" : "https://thesaleswhisperer.com/#wes" }, "legalName" : "TSW Group, Inc.", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png" }, "name" : "The Sales Whisperer®", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#website", "@type" : "WebSite", "name" : "The Sales Whisperer®", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://thesaleswhisperer.com/hs-search-results?term={search_term_string}" } }, "publisher" : { "@id" : "https://thesaleswhisperer.com/#organization" }, "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#wes", "@type" : "Person", "alternateName" : "The Sales Whisperer", "image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg", "jobTitle" : "Founder", "name" : "Wes Schaeffer", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/about", "worksFor" : { "@id" : "https://thesaleswhisperer.com/#organization" } } ```