---
title: How to Create Entrepreneurial Alchemy, Dov Gordon
description: Your entrepreneurial venture is like a Roomba vacuum,' says Dov Gordon. You keep going over the same spot. Hear what to do when you hit a wall.
image: https://thesaleswhisperer.com/hubfs/_Podcast_Images/Cole_Gordon_sales_podcast_562.png
---
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Jul 24, 2019
# How to Create Entrepreneurial Alchemy, Dov Gordon
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## The Alchemist Entrepreneur
**.**
---
---
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- "[The Alchemist](https://amzn.to/2JUFekF)" by Paulo Coelho
- They weren't dumb or greedy
- They were searching for the fundamental elements
- We need to go deeper
- Stop skimming the surface
- Humans have always been easily-distracted
- "Work hard at your job and you can make a living. Work hard on yourself and you can make a fortune." ([Jim Rohn](https://amzn.to/2JWKjZM))
- Entrepreneurs are leaders but we have to earn the right to lead
- We need vision
- We must know how we fit into that role
- What is the next small step the way the future version of you would take it
- We get stuck. We don't know how to answer "What do I want and why do I want it?"
- The path we're on is what gets our time and attention
- We think we hit walls because we don't know enough
- You know enough but go deeper into what you already know
- Think, Feel, Work.
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIjMl6%2Bp0UaT22w1%2BgaDNZwyCGnQqzsEyEhuCKHEIC0NykskZqLnbGuS0N66kvx6XtreHWvWiaZ72ZiCg%2B%2BGhstvbU7NNZUlPnGqzA9b7vxlLCFyTkTyhA8JdPS8zBqtWGvq9SUklnErQf16%2FJ%2BViKzeodzEhERN7QMhIsWgbKTYh1lW%2BksT5UWmoaIyRc%2Bf3rfZajTVyJB&webInteractiveContentId=178194433547&portalId=443614)
- You get an idea and move forward
- Am I doing the right thing?
- Am I doing it right?
- Will it ever work for me?
- You end up like a Roomba vacuum cleaner
- You need someone to look at what you're doing to get you back on track
- Take a chip out of the wall when you hit it
- Then take another chip out of it
- One day the wall crumbles and you step through it
- Then you understand it like no one could teach to you
- "Life is difficult. Accepting that makes life easier." "[The Road Less Traveled, Timeless Edition: A New Psychology of Love, Traditional Values and Spiritual Growth](https://amzn.to/2XjELMc)"
- We all have disadvantages and advantages
- We want to know we're working hard on the right things
- Some are happy to just mimic but some of us have pride (too much?) and we want to understand and make it our own
- We want to be ourselves and be hired for our unique attributes
- So it's not enough to just mimic. Then you can make it your own
- What's the purpose of your funnel?
- How do you fill it?
- All tactics could work or fail
- So ask "why does it work?" and "why does it fail?"
- Follow the shortest path to your ideal clients
- Answer the three questions in the minds of your ideal clients in order
- Should I pay attention?
- Okay. Who are you? Can I trust you?
- Is what you recommend right for me?
- Simple doesn't always mean easy but if it's simple it can be mastered...eventually
- "What am I trying to accomplish?"
## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- Get [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
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[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/steve-rigby)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training)
## [S.M.I.L.E. To Make Exceptional Sales, Steve Rigby](https://thesaleswhisperer.com/blog/steve-rigby)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Put People First To Be First In Sales \[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/steve-rigby)
[](https://thesaleswhisperer.com/blog/life-coach-work-life-balance)
[Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)
## [Is Your Life Coach Bankrupt, Divorced, and Still Living With His Mom?](https://thesaleswhisperer.com/blog/life-coach-work-life-balance)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
When I turned 23, my dad got me golf lessons. (I'm still wondering if
[Read more](https://thesaleswhisperer.com/blog/life-coach-work-life-balance)
[](https://thesaleswhisperer.com/blog/nicole-eastman)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Dr Nicole Eastman: Hit By a Truck. Picked Herself Back Up](https://thesaleswhisperer.com/blog/nicole-eastman)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Feb 20, 2015
About Today's Guest on The Sales Podcast Nicole Eastman was a fitness instructor, a D.O. trained in...
[Read more](https://thesaleswhisperer.com/blog/nicole-eastman)
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