---
title: The New Sales Bible by Dr. Persuasion, Yaniv Zaid
description: The New Sales Bible by Dr. Persuasion, Yaniv Zaid on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®
image: https://thesaleswhisperer.com/hubfs/Dr.%20Persuasion%20Yaniv%20Zaid%20The%20Sales%20Podcast%20720%20wimpy%20salesman.png
---
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Jun 17, 2025
# The New Sales Bible by Dr. Persuasion, Yaniv Zaid
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## "Sell the problem before the solution."
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
[The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJDQz4SbYWj17pL%2FH7Y64gzeka%2BxbOT7%2BTCmgsDxDWhNCICiVEKixK4665o30Nd40opeQQP63o5Ku1SacCZuwy9nX8XjZC23mNfxlM%2B5o8MO5jutnC%2BSzf%2FI9ZXz1i7rBVQOvp9dqMYxbr8%2FcLxLIpREWs9Q35Dg5HANWPkuhcbnHIF%2FeC0hLAVxCjnThzVpe1Ba6LW5NHpb1JjMvdrRJ0%2F&webInteractiveContentId=185369604869&portalId=443614)
## Sales Tips you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
00:00 Introduction to Dr. Yaniv Zaid
02:59 The Journey from [Air Force](https://thesaleswhisperer.com/about) to [Sales Training](https://thesaleswhisperer.com/blog/sales-training-formula-enjoy-filing-taxes)
06:09 The Evolution of Sales in the [Digital Era](https://thesaleswhisperer.com/blog/abcde-sales-and-marketing-automation-step-two-bond)
09:01 [Authenticity in Sales and Marketing](https://thesaleswhisperer.com/blog/be-unique-say-merry-christmas)
12:11 [The Role of AI in Sales](https://thesaleswhisperer.com/blog/nigel-thomas)
14:59 Dr. [Persuasion](https://thesaleswhisperer.com/blog/be-a-poper-person-of-persuasion): The Man Behind the Name
17:51 Sales as a Religion: [The 21st Century Sales Bible](https://thesaleswhisperer.com/blog/create-your-personal-commercial-jeffrey-gitomer)
26:59 The [Value Market](https://thesaleswhisperer.com/blog/building-value-in-sales-by-building-trust) vs. [Price Market](https://thesaleswhisperer.com/blog/dan-kuschell)
29:06 Creating Exclusivity and [Status in Branding](https://thesaleswhisperer.com/blog/david-brier)
32:24 The Importance of Authenticity in Sales
35:29 The Role of [Social Proof](https://thesaleswhisperer.com/blog/the-best-way-to-influence) in Decision Making
39:21 The Shift Towards [Transparency in Business](https://thesaleswhisperer.com/blog/todd-caponi-2)
42:02 Persuasion Techniques in Sales and Law
44:53 The Art of Listening in Sales Conversations
48:00 Identifying and Quantifying Client Pain Points
50:40 Building Trust Through Authenticity and Social Proof
- Sales is everywhere, even in personal relationships.
- Authenticity is crucial in today's sales environment, which is returning to focusing on human-to-human communication and connection skills.
- People prefer face-to-face interactions over digital communication.
- AI is a tool, not a replacement for human connection.
- Sales training requires discipline and a systematic approach.
> "Building relationships is key to successful sales."
- Understanding global sales challenges can lead to universal solutions.
- Failures and authenticity resonate more with audiences today.
- Sales is a form of persuasion that requires continuous evolution.
- Building relationships is key to successful sales.
- The name 'Dr. Persuasion' reflects expertise in communication. Most people are mediocre, but the good ones shine.
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJH2p8bM6rAuAyH6hTtVz0Xdo3TasDOIHJapfuBRUvO4Qo2jJfRE8%2BxXAvJgQUKT%2BSfWp3iREsjqJwzp8tg6qEj24Z%2BQLoGxSSvEm%2BAeRNmE2VKnG3QGbKwh%2FcaSCM93m%2FzZ5Jh%2FyP8YGgZ0AJuDUyIV6Mi2OFQxQvNfYwA3t9B%2F%2FqZss3P9uIbL%2FVa7OgVk9vlxkTik6Q1PulcEp9uYdUStA%3D%3D&webInteractiveContentId=190434884110&portalId=443614)
- It's a value market, not a price market.
- Sell the problem before the solution.
- You buy the status, not the product.
- Social proof influences our decisions.
> "It's a value market, not a price market."
- Karma is a bitch in business.
- Don't lie to people; be authentic.
- Whoever's asking the questions is in control.
- The bigger the problem, the more I'm willing to pay.
- Be authentic to attract the right clients.
> "Sell the problem before the solution."
- "You buy the status, not the watch."
- "Social proof influences our decisions."
- "You need to justify why you stand in line."
- "Karma is a bitch in business."
- "Don't lie to people; be authentic."
- "Whoever's asking the questions is in control."
- "Be authentic to attract the right clients."
**GUEST INFO:**
- Guest Site: https://www.persuasion.co.il/en/
- Guest LinkedIn: https://www.linkedin.com/in/yanivzaid/
- Guest Instagram: https://www.instagram.com/yanivzaid/
## [Sales Growth Tools](https://thesaleswhisperer.com/daily) Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- [Get My Daily Sales Tips](https://thesaleswhisperer.com/daily)
- [Take The CRM Quiz](https://thesaleswhisperer.com/crm-quiz)
Expand to view full transcript Collapse to smaller transcript view
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [Professional Development](https://thesaleswhisperer.com/blog/topic/professional-development), [Marketing Automation](https://thesaleswhisperer.com/blog/topic/marketing-automation), [Digital Marketing](https://thesaleswhisperer.com/blog/topic/digital-marketing), [Entrepreneur](https://thesaleswhisperer.com/blog/topic/entrepreneur)
## Related posts
[](https://thesaleswhisperer.com/blog/david-mor-sales-coaching)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [Digital Marketing](https://thesaleswhisperer.com/blog/topic/digital-marketing), [Sales Training](https://thesaleswhisperer.com/blog/topic/professional-sales-training), [Sales Coaching](https://thesaleswhisperer.com/blog/topic/sales-coaching)
## [Broke Cordon bleu Chef Got Sales Coaching & Made It Happen, David Mor](https://thesaleswhisperer.com/blog/david-mor-sales-coaching)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Mar 03, 2020
With Talent or a Business You Can Grow Today \[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/david-mor-sales-coaching)
[](https://thesaleswhisperer.com/blog/jill-konrath-professional-sales-training-prospecting)
[Salesforce.com](https://thesaleswhisperer.com/blog/topic/salesforce-com), [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [Entrepreneur](https://thesaleswhisperer.com/blog/topic/entrepreneur)
## [Prospecting Tips: How To Sell To Big Companies, Jill Konrath](https://thesaleswhisperer.com/blog/jill-konrath-professional-sales-training-prospecting)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Sales Training Expert Jill Konrath
[Read more](https://thesaleswhisperer.com/blog/jill-konrath-professional-sales-training-prospecting)
[](https://thesaleswhisperer.com/blog/chris-brisson)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Discipline Over Motivation: Chris Brisson, SMS SaaS Founder](https://thesaleswhisperer.com/blog/chris-brisson)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Apr 18, 2025
"Perfectionism can hinder progress; taking action is more important." \[ LISTEN NOW ON APPLE...
[Read more](https://thesaleswhisperer.com/blog/chris-brisson)
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