---
title: Ed Latimore Knocks Out Your Objections
description: Former heavyweight boxer, author, and entrepreneur Ed Latimore shares his secrets to success on The Sales Podcast.
image: https://thesaleswhisperer.com/hubfs/Matt%20Welch%20On%20The%20Sales%20Whisperer%20Podcast%20Session%2055.jpg
---
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Feb 21, 2025
# Ed Latimore Knocks Out Your Objections
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## Ed Latimore pulls no punches
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Professional Sales Tips](https://thesaleswhisperer.com/daily)you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- Former heavyweight boxer
- 78k followers on Instagram, 191.5k followers on X
- Got his physics degree at 33
- Enlisted to get money for school
- Liked math for the career path
- Liked electronics in the Army then found physics
---
Related episodes and posts
- From the MMA to Her Own Way
- [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- [BJJ & NLP?](https://thesaleswhisperer.com/blog/paul-mascetta)
- [BJJ...and Selling?](https://thesaleswhisperer.com/blog/sales-jiu-jitsu)
- [BJJ, MMA, Chiropractor, Dog Trainer....Direct Response Copywriter?](https://thesaleswhisperer.com/blog/matt-welch-chiropractor-marketing-expert)
---
- Transferred from community college.
- SEO is tough but worth it.
- He has mastered his E.A.T. (Expertise, Authority, Trust).
- He wanted a website with great traffic.
- Publishers want to see your platform and credentials.
- His first two books were self-published.
- First started using social media and realized the importance of having an audience.
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLK0hpJ3a7UTARMb4wvjwnhPYqwsiFA8c6Zj9gTP7LsDN8YR9TQirCikozXtTsqcN5JxDymbCm0uXEcg%2BPdskpndoELxV4lSddf1YnXkIrKDWCklSYPcg9T1q6Zg4tlDe8fJGBLdNvzfS2ba1Q40ipYZeiIPBFpvBsSCFtqk2O5%2BlbkHEQ%2FBwebPA1wsyN0lgg%3D%3D&webInteractiveContentId=190434884110&portalId=443614)
- The more people you can reach, the more people you can sell to, and the more money you can make.
- There's no disadvantage to having an audience.
- Twitter is a late-millennial thing.
- His friend helped him grow his Twitter account, but he used some shady software, so Ed had to take back control.
- He has a life outside of social media.
- It's all about being me.
- He writes about the things that interest him.
- He's a walking, talking, ever-growing and evolving resume.
> Jobs find me."
- SEO and marketing consulting.
- "People are kinda bad at writing. I was bad at writing, too, when I started this."
- He now has lots of practice writing and he studies other writers.
- His training in physics helped him learn to think and express himself and prove his points.
- Nine years sober.
- Lots of emotions around going sober.
- Still working on his big contribution to society.
- You can't manufacture empathy.
- As long as you're in the game you win the game.
- Patch the holes in the bucket.
- Go make more money: Take a second job or a side hustle or a roommate or whatever!
- Change how you think.
- Ed used to be bad with money.
- He was 23 and got the second boot on his car and he needed a loan from a friend that took him four months to pay back but he kept making the same mistakes.
- He learned if he ate better he felt better at work.
- If he lived closer to work he could save money on commuting.
- He was looking towards the future.
- He kept his little car until he got t-boned.
- The best things in life is to realize what's important so you can stop chasing what is not important.
- Your attachment to material things keeps you from developing.
- "Grew up poor and hood as hell." Now gets to travel and he is seeing how little he needs to be happy.
[](https://thesaleswhisperer.com/blog/the-sales-whisperer-way-book-brazilian-jiu-jitsu)
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLL04YsHnwt%2FgxO%2BR6MzuNQdXarS4YNKS85xqaUFLIWXhVOdstJan7aCjhBF5ryOrovSgAjW6up3GRlkxh27ozRffJACY9dYfafADfXLMJ7naDiLDygdHz4WDXBFBAXfaorO8hjBbmvMGNcJoLe0fxJOUEaemVYttRWAHYPnIU%2FjLiQ4E5gO&webInteractiveContentId=184500196010&portalId=443614)
## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast
- [Use These Tools To Grow](https://thesaleswhisperer.com/best-crms)
**GUEST INFO:**
- [Guest Site](https://edlatimore.com): https://edlatimore.com
- Guest Twitter: https://twitter.com/EdLatimore
- Guest Instagram: https://www.instagram.com/edlatimore/
- Guest LinkedIn: https://www.linkedin.com/in/edlatimore/
- Guest YouTube: youtube.com/c/EdLatimore1
**PODCAST INFO:**
- Podcast website: [https://open.spotify.com/show/50j6rJ83PSXvNpLEa8pCnd?si=fa035874b8a14d1e](https://thesaleswhisperer.com/podcast)
- Apple Podcasts: [https://apple.co/3PeYzKL](https://apple.co/3PeYzKL)
- Spotify: [https://spoti.fi/2nEwCF8](https://open.spotify.com/show/3rOqeGLXnniKOcCj5ZyftX)
**CONNECT:** Check out the sponsors above, it’s the best way to support this podcast
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[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/mandi-ellefson)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Mandi Ellefson Shows You How To Get Out Of Your Own Way To Grow](https://thesaleswhisperer.com/blog/mandi-ellefson)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Your network helps develop your net worth
[Read more](https://thesaleswhisperer.com/blog/mandi-ellefson)
[](https://thesaleswhisperer.com/blog/eric-lofholm-professional-sales-training/)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [Sales Training](https://thesaleswhisperer.com/blog/topic/professional-sales-training)
## [Eric Lofholm: From Sales Failure To Overnight Success](https://thesaleswhisperer.com/blog/eric-lofholm-professional-sales-training/)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Aug 30, 2013
[Read more](https://thesaleswhisperer.com/blog/eric-lofholm-professional-sales-training/)
[](https://thesaleswhisperer.com/blog/eric-lofholm-professional-sales-training)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Eric Lofholm: From Sales Failure To Overnight Success](https://thesaleswhisperer.com/blog/eric-lofholm-professional-sales-training)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
[Read more](https://thesaleswhisperer.com/blog/eric-lofholm-professional-sales-training)
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