--- title: Falsehood In War Time (and Growing During COVID-19 and Beyond) description: Falsehood In War Time' by Arthur Ponsonby takes a hard look at how we're lied to in war. Hear how to apply it to your business on The Sales Podcast. --- [Skip to content](https://thesaleswhisperer.com/blog/falsehood-war-time#main-content) [![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/) - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) Open main navigation Close main navigation - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) - [Get The Daily](https://thesaleswhisperer.com/daily) [Get The Daily](https://thesaleswhisperer.com/daily) Jun 13, 2025 # Falsehood In War Time (and Growing During COVID-19 and Beyond) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/falsehood-war-time) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/falsehood-war-time) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/falsehood-war-time) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/falsehood-war-time) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/falsehood-war-time) ## **We can't escape war but we can thrive despite it** **.**  --- --- ***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)*** ## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)... "[Falsehood In War Time: Containing An Assortment Of Lies Circulated Throughout The Nations During The Great War](https://amzn.to/3fFbqFw)"   We're going back in time to see how little has changed from WWI to today. They say the first casualty in war is the truth. We're currently fighting many wars: - The War on Drugs - The War on Terror - The War on Cancer - The War on Poverty - The War on COVID-19 - The War For the Presidency - The War For Your Widget/Service/SaaS/Gizmo/Event/Book Listen and learn to see how to sell more, faster, at higher margin, with less stress, and more fun despite the crazy market and times.  [![Score My Pipeline](https://no-cache.hubspot.com/cta/default/443614/interactive-178194433547.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIgE%2F5DxIwljT8kA%2F8q%2FvYHY7KY%2Frd67EBnJzs%2FFQhmhUAaXvzlNLshuAxFxY5R1aiFDZBasXQyH1UvBdNXP2H3XOBJwROjTzFaOFbo3QQ%2BNvbnEKyaTMLxn1THmaexqCZPH0RqNwkPZ%2Fb4qk2%2BlLVs9M%2BVLH28zdWrx4dt6FWnYgEfmkt5E7J4r8qZH5cs%2FSxNLX2ctzOm&webInteractiveContentId=178194433547&portalId=443614) ## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast) - Join your peers in [this sales community](https://thesaleswhisperer.com/es-mx/30-day-sales-growth) to thrive [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## Related posts [![John Warrillow, Create Automatic Customers With Content Marketing — AI-powered sales insights from Wes Schaeffer, The Sales W](https://thesaleswhisperer.com/hs-fs/hubfs/Sales%20Books/Built-to-Sell.jpg?height=200&name=Built-to-Sell.jpg)](https://thesaleswhisperer.com/blog/john-warrillow-content-marketing) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [John Warrillow, Create Automatic Customers With Content Marketing](https://thesaleswhisperer.com/blog/john-warrillow-content-marketing) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 11, 2018 Build your company to sell it...because eventually, you will [Read more](https://thesaleswhisperer.com/blog/john-warrillow-content-marketing) [![Ace Chapman: Why Start a Business When You Can Buy a Business — AI-powered sales insights from Wes Schaeffer, The Sales Whisp](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-6956183.jpg?height=200&name=pexels-6956183.jpg)](https://thesaleswhisperer.com/blog/ace-chapman-buys-businesses) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [Ace Chapman: Why Start a Business When You Can Buy a Business](https://thesaleswhisperer.com/blog/ace-chapman-buys-businesses) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Oct 12, 2015 Business Buying Tips you'll learn in this episode of The Sales Podcast... What to look for in a... [Read more](https://thesaleswhisperer.com/blog/ace-chapman-buys-businesses) [![](https://thesaleswhisperer.com/hs-fs/hubfs/Imported_Blog_Media/Darnyelle%20Jervey%20Harmon%20On%20Finding%20and%20Living%20Your%20Purpose.png?height=200&name=Darnyelle%20Jervey%20Harmon%20On%20Finding%20and%20Living%20Your%20Purpose.png)](https://thesaleswhisperer.com/blog/darnyelle-jervey-harmon) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [Darnyelle Jervey Harmon On Finding and Living Your Purpose](https://thesaleswhisperer.com/blog/darnyelle-jervey-harmon) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 Set your pride aside to hit your stride . [Read more](https://thesaleswhisperer.com/blog/darnyelle-jervey-harmon) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Wes Schaeffer", "url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer" }, "dateModified" : "2026-06-13T14:38:17.151Z", "datePublished" : "2025-06-13T14:36:27.000Z", "headline" : "Falsehood In War Time (and Growing During COVID-19 and Beyond)", "mainEntityOfPage" : { "@id" : "https://thesaleswhisperer.com/blog/falsehood-war-time", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png" }, "name" : "Fixer Wes" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#organization", "@type" : "Organization", "founder" : { "@id" : "https://thesaleswhisperer.com/#wes" }, "legalName" : "TSW Group, Inc.", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png" }, "name" : "The Sales Whisperer®", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#website", "@type" : "WebSite", "name" : "The Sales Whisperer®", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://thesaleswhisperer.com/hs-search-results?term={search_term_string}" } }, "publisher" : { "@id" : "https://thesaleswhisperer.com/#organization" }, "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#wes", "@type" : "Person", "alternateName" : "The Sales Whisperer", "image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg", "jobTitle" : "Founder", "name" : "Wes Schaeffer", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/about", "worksFor" : { "@id" : "https://thesaleswhisperer.com/#organization" } } ```