---
title: From $2.9 Million Loss To Sales Success (Meet Gene Hammett)
description: Rags to riches is one thing. Riches to rags then back to riches takes dedication. Gene Hammett shares how he overcame adversity to thrive.
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-17893115.jpg
---

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[Get The Daily](https://thesaleswhisperer.com/daily)

 Aug 12, 2024

# From $2.9 Million Loss To Sales Success (Meet Gene Hammett)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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## **Learn How to [Overcome Adversity](https://thesaleswhisperer.com/contact) With Today's Guest on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)**

**Gene Hammett** is a strategic business coach who believes in systems and loves sales. (A man after my own heart!)

He believes sales is the most critical component of business.

Gene started his coaching about 4.5 years ago after he ran a successful business until it wasn’t successful! Doh!

He trusted his best friend too much and gave him too much money, and he didn’t deliver on his contract, and he went out of business.

That was Jan 15, 2010.

Gene realized he was [focused on the wrong things](https://thesaleswhisperer.com/blog/fouled-fight-or-flight-or-focus-you-decide/). He [focused on the money](https://thesaleswhisperer.com/blog/the-best-advice-on-how-to-focus-hit-your-goals) he was making and it was wrong.

[![Join The Private Sales Group](https://no-cache.hubspot.com/cta/default/443614/33911791-967e-49b9-8ba6-1c17d33aba0d.png)](https://cta-redirect.hubspot.com/cta/redirect/443614/33911791-967e-49b9-8ba6-1c17d33aba0d)

When he focused on how he could make people feel, he doubled every year for four years.

Hear the rest of his story here, including

- How to look at [failure](https://thesaleswhisperer.com/blog/recover-failure-especially-public/) and use it to your advantage.
- How to evaluate your business and life journey.
- How to look at money, your mission, and your purpose.
- How to bounce back from financial ruin.
- How to evaluate and pick the right target market.
- How to find the [profitable niche](https://thesaleswhisperer.com/blog/craig-petronella-niche-marketing) within your market.
- How to pick the right clients.

> Intimacy is the key to growth"

#### **Links Mentioned**

- [Follow Gene Hammett on Twitter](https://twitter.com/genehammett)
- [Visit Gene's home on the web](http://leadersinthetrenches.com)

Share your appreciation for this episode by letting my guest and [me](https://x.com/fixerwes) know on Twitter.

Thank you for checking out this session of The Sales Whisperer® podcast. If you haven’t done so already, I would love if you left a quick rating and review of the podcast on [iTunes](https://itunes.apple.com/us/podcast/sales-whisperer-sales-marketing/id655310847?mt=2) by clicking on the link below! It would be extremely helpful for the show!

Market like you mean it.  
Now go sell something.

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[Positive Thinking](https://thesaleswhisperer.com/blog/topic/positive-thinking), [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [Entrepreneur](https://thesaleswhisperer.com/blog/topic/entrepreneur)

## Related posts

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## [Book Yourself Solid With Peter Watz](https://thesaleswhisperer.com/blog/peter-watz)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Apr 06, 2017

Strive To Be Interested Instead of Interesting

[Read more](https://thesaleswhisperer.com/blog/peter-watz)

[![](https://thesaleswhisperer.com/hs-fs/hubfs/Blog-files/365%20Ways%20To%20Double%20Sales%2010%20wes_schaeffer_the_sales_whisperer.jpg?height=200&name=365%20Ways%20To%20Double%20Sales%2010%20wes_schaeffer_the_sales_whisperer.jpg)](https://thesaleswhisperer.com/blog/365-ways-to-double-your-sales-2)

[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## [365 Ways To Double Your Sales - 2](https://thesaleswhisperer.com/blog/365-ways-to-double-your-sales-2)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

Want to double your sales? Choose who to lose. Pick your niche because

[Read more](https://thesaleswhisperer.com/blog/365-ways-to-double-your-sales-2)

[![Rick Robins: Take Control With The Late, Great Friend & Entrepreneur — AI-powered sales insights from Wes Schaeffer, The Sale](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-8786003.jpg?height=200&name=pexels-8786003.jpg)](https://thesaleswhisperer.com/blog/rick-robins-robert-kiyosaki)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Rick Robins: Take Control With The Late, Great Friend & Entrepreneur](https://thesaleswhisperer.com/blog/rick-robins-robert-kiyosaki)

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 May 12, 2014

[Read more](https://thesaleswhisperer.com/blog/rick-robins-robert-kiyosaki)

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