---
title: Gino Wickman 'Traction' Book Review
description: "Gino Wickman is the author of Traction: Get a Grip On Your Business, which is a book I just finished and review in this new format of The Sales Podcast."
image: https://thesaleswhisperer.com/hubfs/Imported_Blog_Media/Traction--The-Sales-Podcast-%23298.png
---
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Jun 20, 2021
# Gino Wickman 'Traction' Book Review
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## Read your prospects to sell how they want to buy
***[\[ LISTEN ON APPLE PODCASTS OR SPOTIFY \]](https://thesaleswhisperer.com/podcast-guests)***
## [Business Traction Tips](https://thesaleswhisperer.com/daily) you'll learn in [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- This book review was inspired by my interview with [Chris Hallberg](https://thesaleswhisperer.com/blog/chris-hallberg)
- Past [The Sales Podcast](https://www.thesaleswhisperer.com/podcast) guest and social media marketing expert, friend, and author [**Kim Walsh-Phillips**](https://thesaleswhisperer.com/blog/kim-walsh-phillips-dan-kennedy) first recommended *[**Traction**](http://amzn.to/2CRRJWY)* to me over a year ago
## Listen To Previous Episodes of [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLIrA7dul%2BmnAfga891om7ErIsFEAGiZ8D50A4z0pC%2FY0v8vK08fh9OPMhqMRi%2FR5%2Bjx1O4npPkXdQyTgIpLQXzF4kCU060DFIuJZuKHKfNAO8bLQ%2F8CFU3xCUgrPMKIr82Ziwf0hSyS7NiCep3EIBvxmzTv%2BNm56VIDTnlNl9GdLsHHE6d%2BpvPxKuHlyY2KNCiwvwoLvgRMXQUyxR4OMx2&webInteractiveContentId=185369604869&portalId=443614)
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJ5W82OZYtFQDCw8PSXf4XFAGx1japQMsL2FcE2sQFXbzUM0orESpyUVCINt2cpKAMgwUU0qOwn%2BER6d1m0W94IZFudyMnrpOWLhsvEgpNElH8K9OXwnSAe8hOhQHA2qeHWiMywMaIf4dl%2Fn773egKYT4UX8Hm4pt3wLkGti2Kzu1PT32KU9F%2FiGtr%2BysC92dGvzi0Qu240qKC%2BquVqYoAt&webInteractiveContentId=184500196010&portalId=443614)
## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast
- [Take The FREE CRM Quiz](https://thesaleswhisperer.com/best-crms)
- [The Sales Agenda](https://thesaleswhisperer.com/joy-stress): take control of every sales opportunity like a pro.
- Order "[**Traction: Get a Grip On Your Business**](http://amzn.to/2CRRJWY)" by Gino Wickman
**PODCAST INFO:**
- Podcast website: [https://open.spotify.com/show/50j6rJ83PSXvNpLEa8pCnd?si=fa035874b8a14d1e](https://thesaleswhisperer.com/podcast)
- Apple Podcasts: [https://apple.co/3PeYzKL](https://apple.co/3PeYzKL)
- Spotify: [https://spoti.fi/2nEwCF8](https://open.spotify.com/show/3rOqeGLXnniKOcCj5ZyftX)
- YouTube: [https://www.youtube.com/@TheSalesWhispererWes](https://www.youtube.com/@TheSalesWhispererWes)
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKhfMmT3WHTQNBNZQdUHI4S2p5dJDA9xuPllk3M4v7ua564FREKtVCL%2FDy1Go5C1vgkMo8PlFruw6IMlBRcwhpewXd5hpUAU4QO5PKwSJaVGBDAhHJjLiT0cYwVDu4QMbtXlMKttWPuBQNbSn0r8tjniHHdlLMxwZhAgOelUwB345sTcU7vFxOH3sfqEevthCGVWLJvlRcHWqn1QQiME%2B79og%3D%3D&webInteractiveContentId=190434884110&portalId=443614)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/rene-zamora)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Great Sales Managers Focus on Results Instead of Hours, Rene Zamora](https://thesaleswhisperer.com/blog/rene-zamora)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Feb 12, 2020
The 5 Pillars to Magical Sales Management .
[Read more](https://thesaleswhisperer.com/blog/rene-zamora)
[](https://thesaleswhisperer.com/blog/chris-hallberg)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Chris Hallberg, The Business Sergeant, Will Help You Sell](https://thesaleswhisperer.com/blog/chris-hallberg)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Dec 11, 2017
Read your prospects to sell how they want to buy
[Read more](https://thesaleswhisperer.com/blog/chris-hallberg)
[](https://thesaleswhisperer.com/blog/don-wenner)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Build Your Elite Sales Organization With Entrepreneur Don Wenner](https://thesaleswhisperer.com/blog/don-wenner)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jul 01, 2021
Solve problems and reverse risks to grow your sales.
[Read more](https://thesaleswhisperer.com/blog/don-wenner)
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