--- title: How To Make Off-Line Sales In a Digital World, Gustavo Munoz Castro description: Gustavo Munoz Castro shares how to 5x and 10x your ROI on digital advertising and convert them into paying clients offline on The Sales Podcast. image: https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png --- [Skip to content](https://thesaleswhisperer.com/blog/gustavo-munoz-castro#main-content) [![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/) - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - 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[Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) - [Get The Daily](https://thesaleswhisperer.com/daily) [Get The Daily](https://thesaleswhisperer.com/daily) May 26, 2021 # How To Make Off-Line Sales In a Digital World, Gustavo Munoz Castro ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/gustavo-munoz-castro) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/gustavo-munoz-castro) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/gustavo-munoz-castro) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/gustavo-munoz-castro) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/gustavo-munoz-castro) ## Gustavo Munoz Castro --- ***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)*** ## **[Sales Tips](https://thesaleswhisperer.com/daily)**you'll learn today on **[The Sales Podcast](https://www.thesaleswhisperer.com/podcast)**... - Spent nine years in technology working for [Microsoft](https://thesaleswhisperer.com/blog/microsoft-dynamics-crm-vs-Infusionsoft/) - Had the entrepreneurial bug before he understood it - Felt out of place - Saw people following their callings and he questioned his career path - He was 32 years old when he went out on his own - Did [real estate](https://thesaleswhisperer.com/blog/david-tal) part-time at first - Insurance, solar, HVAC, roofing, etc. follow similar processes - Attract buyers, they look for inventory [![Score My Pipeline](https://no-cache.hubspot.com/cta/default/443614/interactive-178194433547.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKfXpxAVYjwQyeWyM%2FlXtNdiNngO2s5%2FiWS2CqApb4iEwo4bJjtJ28Dl489pks32DUjAT%2B3SLw6sXm45iosw3aHOabfToD4xfsVuQwIqSjRlfux2IAAEFNmqf20ajvVkD7gGIhAchb1EG4G5xlcJt2RmUzHt5BkGfA%2BKHr9umAiszvKvzz83ryF6qZvRa5jG%2Fld19fhWjI%2B&webInteractiveContentId=178194433547&portalId=443614) > 90% of Facebook leads don't want to talk to you." - He runs [Facebook Ads](https://thesaleswhisperer.com/blog/justin-brooke/) - Make an off-listing property list - Run ads for zero-down options - To get the 5x and 10X ROI on real estate you must play in the bigger pool of Facebook instead of Zillow - He's making 10-15 attempts the first month - Yes, [the phone still works](https://thesaleswhisperer.com/blog/bang-out-more-phone-calls-to-grow-sales-really/) and is their #1 tool for booking meetings - Yes, you'll get 10-20% of fake information when people opt-in - Facebook makes it so easy to opt-in that people are doing it accidentally or without a lot of buying incentive - Add leverage - Your multi-media, multi-step nurturing will convert that tail-end of leads into sales, which is how you make the big ROI [![\*ABCDE Selling System 18](https://no-cache.hubspot.com/cta/default/443614/interactive-190754561603.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIiA8%2FVCda2lH%2FXPvF3GFxWUtXkLQK41%2BN2w48dTwF3GxeEsG86heREFN4gv%2FvJ%2FkFKg3%2FC85CJeGVz0JwWrSd4QCxvP8QsNvULDlVmlzgWg1GjxewE84DAVdSAd3Ozz3n1eiYx8XOHUgopVPeF6PrhxnrWNA%3D%3D&webInteractiveContentId=190754561603&portalId=443614) - He runs $5/day of retargeting ads on Facebook - Add value to get their real information, i.e. offer something "secret" - You need an [online CRM](https://thesaleswhisperer.com/crm-quiz) to make this work [![See Why I Recommend This $15 CRM to Everyone...](https://no-cache.hubspot.com/cta/default/443614/interactive-122574935953.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJDWi0cDP3p%2Fk4Kc8bIKFCo2BRlXNnK%2FH7goqqIRN7jCTxcmOAXoCT5jtzh5qovVr5XUGoPy4nQc7k2UDwmtWDXX%2F1jjE94mC26B0QmKNFE3B%2FIvSKuWSStV44LVl6QbIYklQeJMYl0kJH%2BUxEr6pxjb69RiKkvwPcqwjaXdetg1e6dPdyZFLm0%2FDP%2FvRBvCEfGiUkzVhQUIkFicG5oloI%3D&webInteractiveContentId=122574935953&portalId=443614)   - The Facebook Ads Manager needs to be mastered/understood so you know what you can do unassisted - Now you can compare your efforts against the "pro" you hire - You can generate real estate leads for $4-$5 each - You can hire a good online agency for maybe $1,200/mo now (competition is your friend) - A lot of [CRMs](https://thesaleswhisperer.com/crm-quiz) have automatic posting tools now - They'll post ads for you! (At least in real estate.) - He'll do the grind for you then hand over the qualified lead or schedule the call - How to get started as a new real estate agent - Go live every day for just 5-10 minutes ## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast - Visit [Power ISA](https://www.powerisa.com/) for more info on how to grow your sales - [Sales Training](https://thesaleswhisperer.com/ipa) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## Related posts [![Ted Miller, III Shares Sales Posture To Avoid Commission-Breath — AI-powered sales insights from Wes Schaeffer, The Sales Whi](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-1888014.jpg?height=200&name=pexels-1888014.jpg)](https://thesaleswhisperer.com/blog/ted-miller-sales-training) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [Ted Miller, III Shares Sales Posture To Avoid Commission-Breath](https://thesaleswhisperer.com/blog/ted-miller-sales-training) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 Selfish people are terrible at sales [Read more](https://thesaleswhisperer.com/blog/ted-miller-sales-training) [![](https://thesaleswhisperer.com/hs-fs/hubfs/Prospect%20On%20LinkedIn%20Better%20With%20Linkdra%20The%20CRM%20Sushi%20Podcast.jpg?height=200&name=Prospect%20On%20LinkedIn%20Better%20With%20Linkdra%20The%20CRM%20Sushi%20Podcast.jpg)](https://thesaleswhisperer.com/blog/linkdra-crm-sushi-podcast) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [CRM Sushi Podcast](https://thesaleswhisperer.com/blog/topic/crm-sushi-podcast) ## [Prospect On LinkedIn Better With Linkdra: The CRM Sushi Podcast](https://thesaleswhisperer.com/blog/linkdra-crm-sushi-podcast) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 Not quite the "voodoo" of Custom Audiences Started because as a startup he was low on funds and low... [Read more](https://thesaleswhisperer.com/blog/linkdra-crm-sushi-podcast) [![Your Brand Needs an Intervention Says David Brier — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-36763223.jpg?height=200&name=pexels-36763223.jpg)](https://thesaleswhisperer.com/blog/david-brier) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [Your Brand Needs an Intervention Says David Brier](https://thesaleswhisperer.com/blog/david-brier) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 07, 2019 33 Steps to Build Your Brand Click here to download the episode. [Read more](https://thesaleswhisperer.com/blog/david-brier) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Wes Schaeffer", "url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer" }, "dateModified" : "2026-07-04T00:38:04.286Z", "datePublished" : "2021-05-26T12:00:00.000Z", "headline" : "How To Make Off-Line Sales In a Digital World, Gustavo Munoz Castro", "image" : [ "https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png" ], "mainEntityOfPage" : { "@id" : "https://thesaleswhisperer.com/blog/gustavo-munoz-castro", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png" }, "name" : "Fixer Wes" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#organization", "@type" : "Organization", "founder" : { "@id" : "https://thesaleswhisperer.com/#wes" }, "legalName" : "TSW Group, Inc.", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png" }, "name" : "The Sales Whisperer®", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#website", "@type" : "WebSite", "name" : "The Sales Whisperer®", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://thesaleswhisperer.com/hs-search-results?term={search_term_string}" } }, "publisher" : { "@id" : "https://thesaleswhisperer.com/#organization" }, "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#wes", "@type" : "Person", "alternateName" : "The Sales Whisperer", "image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg", "jobTitle" : "Founder", "name" : "Wes Schaeffer", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/about", "worksFor" : { "@id" : "https://thesaleswhisperer.com/#organization" } } ```