Branding + Sales Funnels Henry Kaminski, Jr

Branding Tips you'll learn on this episode of The Sales Podcast

• Funnels are played out for those seeking get-rich-quick schemes
• Funnels get a bad rap
• Create an intentional sequence so the prospect knows what to expect
• Your prospects need to know, like, and trust you
• Guide prospects to a buying decision
• Yes to all of that 

• What is your content strategy?
• Your funnel is wide at the top
• You want to qualify your prospects early once they are in your world
• MOFU is more of "how to?"
  • Teach
  • Edutain them
  • "Oh yeah, I want and need that."
• BOFU is where the deal gets sealed
  • Behind the scenes
  • Demonstrate your expertise
  • Strong CTA

Prospects don't value free."

• Disqualify 80% of your TOFU
• Let them qualify themselves out and in
• You must know your ideal client and the problem you solve

Related Posts:

• Brand Yourself Affordably
• How To Do Direct Marketing Right

• Know how your prospect likes to research and solve their own problems
• You must know your client better than they know themselves
• He doesn't do "free" anymore
• Prospects don't value free
• He charges $500 for an initial consultation
• He's the Brand Doctor
• Discover and diagnose first
• Re-engineer those who self-diagnose
• Get your prospects to see their true problem in a new light
• Brand Accelerator is a DFY over 90 days
• 1-on-1 consulting for guiding tips to beat trying issues
• He does very little paid advertising
• Google, Apple, Facebook, etc. are changing how you target prospects online
• Henry does a lot of content creation
• Be omni-present
• The funnel is the rails for your business so people know what to do first, second, and third
• What is branding?
  • It's not a logo, or your color palette, etc. Those are assets
  • Your brand is the feeling people get when they interact with you
• How do you describe what you do?
• How'd you get started?
• What's your higher mission?
• What makes you different?
• He bridges the gap between branding and direct response marketing.
• How do you do that?
• Why should someone believe that?
• What makes you credible?
• How does this impact your credibility?
• Now look at your competitor profiles
• How do you fill the gap?
• Who are their customers and how do you get them to buy from you?
• What does it look like to work with you?
• Diagnose, Design, Implement in 90 days
• Systematic and proprietary
• Just show up to the six 90-minute Zoom calls
• Show the line items in his project management platform
• It's a framework but not a cookie-cutter process
  
  

Links Mentioned In The Sales Podcast

• Get Henry Kaminski's funnel-building tips at Brand To Table
• Connect With Henry Kaminski, Jr on LinkedIn