---
title: Branding + Sales Funnels Henry Kaminski, Jr
description: You can and should brand your business to accelerate sales, but it goes beyond funnel hacking and gimmicks, says Henry Kaminski, Jr on The Sales Podcast.
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-16012117.jpg
---

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[Get The Daily](https://thesaleswhisperer.com/daily)

 Apr 09, 2021

# Branding + Sales Funnels Henry Kaminski, Jr

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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<iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/3zrt8VXFUcuHYRClxcALxH?utm_source=generator" width="100%" height="152" frameborder="0" allowfullscreen allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe>

 

## [Branding Tips](https://thesaleswhisperer.com/blog/radio-shack-proved-the-impotence-of-branding/) you'll learn on this episode of [The Sales Podcast](https://whisper.spiffy.co/checkout/the-way-book)

- Funnels are played out for those seeking get-rich-quick schemes
- Funnels get a bad rap
- Create an [intentional sequence](https://thesaleswhisperer.com/blog/abc-selling) so the prospect knows what to expect
- Your prospects need to know, like, and trust you
- [Guide prospects to a buying decision](https://thesaleswhisperer.com/joy-stress)
- Yes to all of that

[![Score My Pipeline](https://no-cache.hubspot.com/cta/default/443614/interactive-178194433547.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLZmdbxQ855SphhuqkAhIZ5H1OR6HaD5xFt1SlT%2BuQqoMJxqxT9luqmFqTk3YJ8Aizh12AXyRJlPih%2FCzcIBIQu2nsFm%2BQmOg%2BC5lckIIuhpnI5ekuwjEdUICasZol%2Frs58ZvXwOVbygeCdUKwLyDjmyg0RgtSfdGVv78TlC9RZt4SOlE6LRVeDq3D2x6xXHL21xbEYdDtx&webInteractiveContentId=178194433547&portalId=443614)

- What is your content strategy?
- Your funnel is wide at the top
- You want to qualify your prospects early once they are in your world
- MOFU is more of "how to?" 
    - Teach
    - Edutain them
    - "Oh yeah, I want and need that."
- BOFU is where the deal gets sealed 
    - Behind the scenes
    - Demonstrate your expertise
    - Strong CTA

> Prospects don't value free."

- [Disqualify](https://thesaleswhisperer.com/blog/qualified-leads-have-pain/) 80% of your TOFU
- Let them qualify themselves out and in
- You must know your ideal client and the problem you solve

---

Related Posts:

- [Brand Yourself Affordably](https://thesaleswhisperer.com/blog/brand-yourself-laura-busche)
- [How To Do Direct Marketing Right](https://thesaleswhisperer.com/blog/nick-runyon)

---

- Know how your prospect likes to research and solve their own problems
- You must know your client better than they know themselves
- He doesn't do "free" anymore
- Prospects don't value free
- He charges $500 for an [initial consultation](https://thesaleswhisperer.com/process-before-login)
- He's the Brand Doctor
- [Discover and diagnose first](https://thesaleswhisperer.com/process-before-login)
- Re-engineer those who self-diagnose
- Get your prospects to see their true problem in a new light
- Brand Accelerator is a DFY over 90 days
- [1-on-1 consulting](https://www.thesaleswhisperer.com/meetings/wes15) for guiding tips to beat trying issues
- He does very little paid advertising
- Google, Apple, Facebook, etc. are changing how you target prospects online
- Henry does a lot of [content creation](https://thesaleswhisperer.com/blog/copywriting-101/)
- Be omni-present
- The funnel is the rails for your business so people know what to do first, second, and third
- What is branding? 
    - It's not a logo, or your color palette, etc. Those are assets
    - Your brand is the feeling people get when they interact with you
- How do you describe what you do?
- How'd you [get started](https://thesaleswhisperer.com/contact)?
- What's your higher mission?
- What makes you different?
- He bridges the gap between branding and direct response marketing.
- How do you do that?
- Why should someone [believe](https://thesaleswhisperer.com/blog/i-believe/) that?
- What makes you credible?
- How does this impact your credibility?
- Now look at your competitor profiles
- How do you fill the gap?
- Who are their customers and how do you get them to buy from you?
- What does it look like to work with you?
- Diagnose, Design, Implement in 90 days
- Systematic and proprietary
- Just show up to the six 90-minute Zoom calls
- Show the line items in his project management platform
- It's a framework but not a cookie-cutter process

## [![Score My Pipeline](https://no-cache.hubspot.com/cta/default/443614/interactive-178194433547.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLZmdbxQ855SphhuqkAhIZ5H1OR6HaD5xFt1SlT%2BuQqoMJxqxT9luqmFqTk3YJ8Aizh12AXyRJlPih%2FCzcIBIQu2nsFm%2BQmOg%2BC5lckIIuhpnI5ekuwjEdUICasZol%2Frs58ZvXwOVbygeCdUKwLyDjmyg0RgtSfdGVv78TlC9RZt4SOlE6LRVeDq3D2x6xXHL21xbEYdDtx&webInteractiveContentId=178194433547&portalId=443614) Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)

- Get Henry Kaminski's funnel-building tips at [Brand To Table](https://www.brandtotable.com/)
- [Connect With Henry Kaminski, Jr on LinkedIn](https://www.linkedin.com/in/henry-kaminski-jr/)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## Related posts

[![Jonny Hates Marketing So You Should Listen To Him — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-4443209.jpg?height=200&name=pexels-4443209.jpg)](https://thesaleswhisperer.com/blog/jonny-cooper)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Jonny Hates Marketing So You Should Listen To Him](https://thesaleswhisperer.com/blog/jonny-cooper)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Feb 08, 2020

Show You're Alive By Going Live .

[Read more](https://thesaleswhisperer.com/blog/jonny-cooper)

[![Prospecting Tips: How To Sell To Big Companies, Jill Konrath — AI-powered sales insights from Wes Schaeffer, The Sales Whispe](https://thesaleswhisperer.com/hs-fs/hubfs/_Podcast_Images/jill-konrath-16.png?height=200&name=jill-konrath-16.png)](https://thesaleswhisperer.com/blog/jill-konrath-professional-sales-training-prospecting)

[Salesforce.com](https://thesaleswhisperer.com/blog/topic/salesforce-com), [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [Entrepreneur](https://thesaleswhisperer.com/blog/topic/entrepreneur)

## [Prospecting Tips: How To Sell To Big Companies, Jill Konrath](https://thesaleswhisperer.com/blog/jill-konrath-professional-sales-training-prospecting)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

Sales Training Expert Jill Konrath

[Read more](https://thesaleswhisperer.com/blog/jill-konrath-professional-sales-training-prospecting)

[![Create a Business Worth Owning and a Life Worth Living, Nav Pataria | The Sales Podcast with Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/_Podcast_Images/nav_pataria_sales_podcast_519.png?height=200&name=nav_pataria_sales_podcast_519.png)](https://thesaleswhisperer.com/blog/nav-pataria)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Create a Business Worth Owning and a Life Worth Living, Nav Pataria](https://thesaleswhisperer.com/blog/nav-pataria)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jul 31, 2021

Nav Pataria \[ LISTEN NOW ON APPLE PODCASTS \] The Sales Podcast\</a\>" allow="autoplay; fullscreen;...

[Read more](https://thesaleswhisperer.com/blog/nav-pataria)

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