--- title: HubSpot vs. Keap CRM—Which Is Faster? | The Sales Whisperer® description: Time is money. HubSpot vs. Keap—now Thryv—head to head on speed, from The Sales Whisperer®. Why seconds per click decide whether your team uses the CRM at all. image: https://thesaleswhisperer.com/hubfs/Blog-files/HubSpot%20vs%20Infusionsoft%20Speed%20Test.jpg --- [Skip to content](https://thesaleswhisperer.com/blog/hubspot-vs-infusionsoft-which-crm-is-faster#main-content) [![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/) - Work With Me Show submenu for Work With Me - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) Open main navigation Close main navigation - Work With Me Show submenu for Work With Me - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) - [Take the Scorecard](https://thesaleswhisperer.com/score) [Take the Scorecard](https://thesaleswhisperer.com/score) Jun 13, 2025 # HubSpot vs. Keap CRM—Which Is Faster? | The Sales Whisperer® ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/hubspot-vs-infusionsoft-which-crm-is-faster) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/hubspot-vs-infusionsoft-which-crm-is-faster) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/hubspot-vs-infusionsoft-which-crm-is-faster) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/hubspot-vs-infusionsoft-which-crm-is-faster) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/hubspot-vs-infusionsoft-which-crm-is-faster) *Heads up: some links below are affiliate links. If you buy through one, I get paid. I'm also a Thryv partner and a HubSpot partner. You're getting my honest read either way—but you should know where my bread is buttered.* ## Little Things Add Up "It's the little things," they tell us...and they are right. Back in the day—the 1980s, to be more precise—American Airlines was run by Robert L. Crandall. Ol' Bobby was a cheapskate but a potentially wise boss. You see, he's the one who thought of removing just one olive from each dinner salad they served. "Who would notice one little olive in a salad on a flight, and even if they did, who would complain about it?" he figured. (I would, but I love olives. But that's neither here nor there.) How much could one little olive actually cost?  It turns out Bob was right, to the tune of $40,000 a year. ## HubSpot vs. Keap Speedtest If one olive can save an airline $40,000 per year ($80,000 in today's dollars), then how can saving 1 second or 3 seconds, or 10 seconds per click impact you and your business? Time is money, so if your CRM loads quickly, it means your salespeople will not only perform their sales roles faster, they will be more likely to use the platform, which helps everyone. Here's how the CRMs of HubSpot vs. Keap perform side by side.     ## Speed Is A Proxy For Something Bigger Here's what the stopwatch is really measuring. A CRM that makes your reps wait is a CRM your reps route around. They keep the real pipeline in a spreadsheet, or in their head, or in their inbox. Then you're paying for a system of record that isn't the record. I've walked into more than one company where the six-figure CRM was decoration and the business actually ran on one guy's notebook. Every time, it started with friction nobody thought was worth complaining about. So the olive matters. Not because of the seconds—because of what people stop doing when the seconds add up. ## A Note On The Name If you searched "HubSpot vs. Infusionsoft" to land here, you're in the right place and a couple of rebrands behind. Infusionsoft became Keap in 2019, and Keap is now part of Thryv. Same lineage, three names. ## What I Actually Point People To HubSpot makes genuinely great software with 24/7 phone support and smart agents—I've been a customer and partner since September 2014, and this site runs on it. The catch is the pricing model. It's a wonderful place to start and an expensive place to grow, and you should walk in knowing that. Keap—now Thryv—still does what it was built for in 2008: run an entrepreneur's follow-up without adding staff. If you're a service business living on appointments, quotes and getting paid, it earns its keep. I'm a Thryv partner and I'll set you up. [Ask me](https://thesaleswhisperer.com/contact) and I'll tell you honestly whether you're the fit. But for most small businesses asking me this question in 2026, I point at [ActiveCampaign](https://www.activecampaign.com/?_r=38MD33WU). Three reasons, and none of them are price: - The automation builder is the one non-technical people actually finish. Which is the whole olive problem again. A tool you abandon at 60% is worth zero, whatever the feature grid promised. - Deliverability is the whole ballgame. Your sequence doesn't matter if it lands in Promotions. - The CRM and the automation are the same product, not two things you're taping together.   [![Wes Schaeffer, The Sales Whisperer black white](https://no-cache.hubspot.com/cta/default/443614/interactive-184500196010.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKQ0u%2FZFEigCTe7POgG7zdYERXAWjyh488S3weSEzp0Y0oBXs6OvjruX%2FpswnaUqx%2F8CZFIfR3LO0qVkBMj4z8mWwOK0ZnU8Hc70cnVHyCtZc3MHl10LbI%2FjPznk1KmnmKJHdyRcGn8Aj2TJRojsOcT9uqPPOrvFfsGpOS9YJpDoOg3I2EK&webInteractiveContentId=184500196010&portalId=443614)   If you need more help growing your sales, check out the [resources page](https://thesaleswhisperer.com/best-crms), or [take the scorecard](https://thesaleswhisperer.com/score) and find out whether the CRM is even your problem. Half the time it isn't. Market like you mean it. Now go sell something. 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Start with a better…](https://thesaleswhisperer.com/blog/want-a-better-bottom-line-start-with-a-better) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 [Read more](https://thesaleswhisperer.com/blog/want-a-better-bottom-line-start-with-a-better) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Wes Schaeffer", "url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer" }, "dateModified" : "2026-09-26T16:01:55.706Z", "datePublished" : "2025-06-13T14:36:27.000Z", "headline" : "HubSpot vs. Keap CRM—Which Is Faster? | The Sales Whisperer®", "image" : [ "https://thesaleswhisperer.com/hubfs/Blog-files/HubSpot%20vs%20Infusionsoft%20Speed%20Test.jpg" ], "mainEntityOfPage" : { "@id" : "https://thesaleswhisperer.com/blog/hubspot-vs-infusionsoft-which-crm-is-faster", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png" }, "name" : "Fixer Wes" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#organization", "@type" : "Organization", "founder" : { "@id" : "https://thesaleswhisperer.com/#wes" }, "legalName" : "TSW Group, Inc.", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png" }, "name" : "The Sales Whisperer®", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#website", "@type" : "WebSite", "name" : "The Sales Whisperer®", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://thesaleswhisperer.com/search?term={search_term_string}" } }, "publisher" : { "@id" : "https://thesaleswhisperer.com/#organization" }, "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#wes", "@type" : "Person", "alternateName" : "The Sales Whisperer", "image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg", "jobTitle" : "Founder", "name" : "Wes Schaeffer", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/about", "worksFor" : { "@id" : "https://thesaleswhisperer.com/#organization" } } ```