---
title: This USMC Veteran Loves The Smell of Coffee In The Morning, Ian Melancon
description: Coffee and coffee service is a competitive business. Hear how Coffee Guru, Ian Melancon, is growing his family's business after 16 years of success.
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-872894.jpg
---

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[Get The Daily](https://thesaleswhisperer.com/daily)

 Apr 15, 2014

# This USMC Veteran Loves The Smell of Coffee In The Morning, Ian Melancon

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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## **About Today's Guest on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)**

 Ian Melancon has been in his family's coffee service business for 16 years. Hear how he is re-branding and expanding this South Louisiana business with the help of family, friends some gold ol' USMC grit and determination. You can now find their coffee online, and in area Whole Foods and Fresh Markets.

#### **Greatest Sales Success**

- Simply building and expanding since 1996.

#### **Rubber-Meets-The-Road Tip**

- Keep it simple and focus and do what you do well.
- Stay consistent with your advertising.
- Cold calls still work but leverage existing clients to warm up the call.
- Know your numbers.
- Hire slow. Fire fast.
- Test your new hires. (He uses the DISC assessment.)

#### **Links Mentioned**

- Visit the [River Road Coffees](https://www.riverroadcoffees.com) home on the web
- Visit [River Road Coffees on Facebook](https://www.facebook.com/River-Road-Coffees-46566017881/)
- Wes' program for sales managers, [NoMoreSalesDuds.com](https://thesaleswhisperer.com/).

#### If you liked this episode, please let Ian and [me](https://x.com/fixerwes) know on X.

Share your appreciation for this episode by letting my guest and [me](https://x.com/fixerwes) know on X.

Thank you for checking out this session of The Sales Whisperer® podcast. If you haven’t done so already, I would love if you left a quick rating and review of the podcast on [iTunes](https://itunes.apple.com/us/podcast/sales-whisperer-sales-marketing/id655310847?mt=2) by clicking on the link below! It would be extremely helpful for the show!

Now go sell something.

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

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