---
title: If you were arrested for being an entrepreneur...
description: Are you tooting your own horn? Are you doing it often enough, loud enough, proud enough? Are you relying on one medium to get the word out?
image: https://thesaleswhisperer.com/hubfs/Imported_Blog_Media/arrested-entrepreneur-wes-schaeffer-sales-training.png
---

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[Get The Daily](https://thesaleswhisperer.com/daily)

 Oct 01, 2019

# If you were arrested for being an entrepreneur...

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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If you were arrested for being an entrepreneur, would there be enough evidence to convict you?

We've all heard the statistics that document the fact that most small businesses fail within the first five years of opening and the #1 reason they fail is because they are not top of mind in their marketplace.

They're all too polite.

They believe that...

> If we do a good job and let the customer be right then word will get out and we'll be seen as a beacon of light in our community and our business will thrive, we'll plant trees, support orphans, and give unicorns who poop rainbow Skittles to impoverished children around the world."

As children we heard our parents tell us that we shouldn't talk about ourselves. 

That was, and still is, good advice when you're visiting with neighbors at the park, parishioners outside of church, or standing in line at the grocery store.

But in business, what are you doing to not only get the word out, but to be everywhere?

Sure, word of mouth is the best form of advertising...but did you know you can and should cultivate even word-of-mouth marketing?

(Here's a three-part post on [how to create word-of-mouth marketing](https://thesaleswhisperer.com/blog/how-to-create-word-of-mouth-marketing).)

Rarely does it "just happen."

In fact, nothing in business—except bad things—just happens.

Successful businesses are always trying to beat their best-performing ad, and in today's market, your best-performing ad probably won't work past 30 days. (Listen to VaynerMedia's own VP, Sean Casey Williams, discuss ad fatigue in episode 202 of [The Sales Podcast](https://www.thesaleswhisperer.com/podcast).)

[![Sean Casey Williams On The Sales Podcast 202 – The Sales Podcast with artificial intelligence consultant, Wes Schaeffer, The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/_Podcast_Images/Sean_Casey_Williams_on_The_Sales_Podcast_202.jpg?width=1400&height=800&name=Sean_Casey_Williams_on_The_Sales_Podcast_202.jpg)](https://thesaleswhisperer.com/blog/vayner-media-sean-casey-williams)

Even large organizations such as the U.S. Army have to modify their logos and slogans to remain fresh.

Before the internet, they were able to stick with "Be All You Can Be" for 21 years, but "Army of One" only lasted five.

Now they have killed off "Army Strong" after nine years and are looking for a new slogan.

However, the marketing avenues the U.S. Army can play with and experiment with range from NASCAR sponsorships to trade shows, recruiters in physical offices in your community, and the investment of $377 million over 2.5 years for recruitment advertising.

This is bad news and good news for you and me.

It's bad news because this means work. Effort. Thought. Money. 

It's good news because your competition won't put in the work. Effort. Thought. Money.

But if you're trying to be a "marketer of one" or an "entrepreneur of one," you can go fast, but it will be hard to go far. 

If you'd like a little encouragement and new ideas, there's a safe place you can go for both. [Here's the link](https://thesaleswhisperer.com/30-day-sales-growth).

Now go sell something.

[Entrepreneur](https://thesaleswhisperer.com/blog/topic/entrepreneur), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## Related posts

[![Two Reasons People Don't Buy From You | The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/tsw-custom/share/share-two-reasons-people-dont-buy-from-you.jpg?height=200&name=share-two-reasons-people-dont-buy-from-you.jpg)](https://thesaleswhisperer.com/blog/two-reasons-people-dont-buy-from-you)

[Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training)

## [Two Reasons People Don't Buy From You](https://thesaleswhisperer.com/blog/two-reasons-people-dont-buy-from-you)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jan 21, 2017

Selling is not that hard: Find an itch you can scratch. Scratch better than they've ever been...

[Read more](https://thesaleswhisperer.com/blog/two-reasons-people-dont-buy-from-you)

[![](https://thesaleswhisperer.com/hs-fs/hubfs/toot%20your%20own%20horn%20Wes%20Schaeffer%20The%20Sales%20Whisperer.jpg?height=200&name=toot%20your%20own%20horn%20Wes%20Schaeffer%20The%20Sales%20Whisperer.jpg)](https://thesaleswhisperer.com/blog/deliver-a-powerful-message-in-a-powerful-manner)

[Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training)

## [Toot Your Own Horn Or There Is No Music](https://thesaleswhisperer.com/blog/deliver-a-powerful-message-in-a-powerful-manner)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Nov 24, 2018

The year: 1991.

[Read more](https://thesaleswhisperer.com/blog/deliver-a-powerful-message-in-a-powerful-manner)

[![Jennifer Tress: Ever Been Told 'You're Not Pretty Enough?' — AI-powered sales insights from Wes Schaeffer, The Sales Whispere](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-10012267.jpg?height=200&name=pexels-10012267.jpg)](https://thesaleswhisperer.com/blog/jennifer-tress-commitment)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Jennifer Tress: Ever Been Told 'You're Not Pretty Enough?'](https://thesaleswhisperer.com/blog/jennifer-tress-commitment)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Nov 13, 2013

Jen's husband used to tell her "You're not pretty enough" to justify why he was having an affair....

[Read more](https://thesaleswhisperer.com/blog/jennifer-tress-commitment)

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