--- title: "TSP #005: The Importance Of WOW In Your Business Plan" description: Automate. Integrate. Dominate. To grow your business is easy. Automate your sales and marketing processes as part of your proven business plan. Here's the how, why and the importance of delivering WOW to generate referrals, testimonials, and repeat sales to grow your business. image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-36496969.jpg --- [Skip to content](https://thesaleswhisperer.com/blog/importance-of-wow-business-plan#main-content) [![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/) - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) Open main navigation Close main navigation - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) - [Get The Daily](https://thesaleswhisperer.com/daily) [Get The Daily](https://thesaleswhisperer.com/daily) Jun 28, 2013 # TSP #005: The Importance Of WOW In Your Business Plan ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/importance-of-wow-business-plan) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/importance-of-wow-business-plan) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/importance-of-wow-business-plan) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/importance-of-wow-business-plan) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/importance-of-wow-business-plan) To stand out you need to deliver a "WOW Experience" to your prospects and clients along all phases of your Perfect Customer Lifecycle. (You do have a marketing lifecycle, right?) As a veteran user and reseller of [HubSpot](https://thesaleswhisperer.com/best-crms), Ontraport, and [Infusionsoft](https://try.keap.com/Yq7XhwbJ9) I've learned and now train and consult on the importance of having a process for your marketing and sales efforts and I relay the story I experienced just yesterday with a dental practice that will be making $60,000 to $300,000 more per month within 30 days based on the new processes we helped them create during the magic we created in **The Five**. Enjoy. Share your appreciation for this episode by letting my guest and [me](https://x.com/fixerwes) know on Twitter.   [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## Related posts [![TSP 219-5: The Importance Of WOW and Having a Process — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-30506568.jpg?height=200&name=pexels-30506568.jpg)](https://thesaleswhisperer.com/blog/importance-of-wow-and-having-a-process) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [TSP 219-5: The Importance Of WOW and Having a Process](https://thesaleswhisperer.com/blog/importance-of-wow-and-having-a-process) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 \[ LISTEN NOW ON APPLE PODCASTS \] [Read more](https://thesaleswhisperer.com/blog/importance-of-wow-and-having-a-process) [![Keap CRM Small Business Success Tour — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog-files/automate_accelerate_wes_schaeffer_the_sales_whisperer.jpg?height=200&name=automate_accelerate_wes_schaeffer_the_sales_whisperer.jpg)](https://thesaleswhisperer.com/blog/infusionsoft-small-business-success-tour) [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## [Keap CRM Small Business Success Tour](https://thesaleswhisperer.com/blog/infusionsoft-small-business-success-tour) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 (I first met Bob Burg at the inaugural Infusionsoft Implementation Accelerator in Dec 2011, and we... [Read more](https://thesaleswhisperer.com/blog/infusionsoft-small-business-success-tour) [![](https://thesaleswhisperer.com/hs-fs/hubfs/Imported_Blog_Media/Seven%20Steps%20To%20Success%20With%20Keap.png?height=200&name=Seven%20Steps%20To%20Success%20With%20Keap.png)](https://thesaleswhisperer.com/blog/7-steps-to-keap-success-1-the-keap-consultant-series) ## [7 Steps To Keap Success #1: The Keap Tutorial Series](https://thesaleswhisperer.com/blog/7-steps-to-keap-success-1-the-keap-consultant-series) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 Keap CRM (formerly Infusionsoft) is a big beast, and that's a good thing. (That's why I wrote the [Read more](https://thesaleswhisperer.com/blog/7-steps-to-keap-success-1-the-keap-consultant-series) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Wes Schaeffer", "url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer" }, "dateModified" : "2026-07-03T07:30:19.909Z", "datePublished" : "2013-06-28T12:00:00.000Z", "headline" : "TSP #005: The Importance Of WOW In Your Business Plan", "image" : [ "https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-36496969.jpg" ], "mainEntityOfPage" : { "@id" : "https://thesaleswhisperer.com/blog/importance-of-wow-business-plan", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png" }, "name" : "Fixer Wes" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#organization", "@type" : "Organization", "founder" : { "@id" : "https://thesaleswhisperer.com/#wes" }, "legalName" : "TSW Group, Inc.", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png" }, "name" : "The Sales Whisperer®", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#website", "@type" : "WebSite", "name" : "The Sales Whisperer®", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://thesaleswhisperer.com/hs-search-results?term={search_term_string}" } }, "publisher" : { "@id" : "https://thesaleswhisperer.com/#organization" }, "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#wes", "@type" : "Person", "alternateName" : "The Sales Whisperer", "image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg", "jobTitle" : "Founder", "name" : "Wes Schaeffer", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/about", "worksFor" : { "@id" : "https://thesaleswhisperer.com/#organization" } } ```