--- title: Is Keap CRM (Infusionsoft) Too Complex? description: Think Keap (now Thryv) is too complex? The tool was never the problem. Write down your process first, then automate it. Advice from The Sales Whisperer®. image: https://thesaleswhisperer.com/hubfs/Imported_Blog_Media/Is%20Keap%20Infusionsoft%20Complex.png --- [Skip to content](https://thesaleswhisperer.com/blog/is-infusionsoft-too-complex#main-content) [![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/) - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) Open main navigation Close main navigation - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) - [Get The Daily](https://thesaleswhisperer.com/daily) [Get The Daily](https://thesaleswhisperer.com/daily) Jun 13, 2025 # Is Keap CRM (Infusionsoft) Too Complex? ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/is-infusionsoft-too-complex) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/is-infusionsoft-too-complex) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/is-infusionsoft-too-complex) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/is-infusionsoft-too-complex) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/is-infusionsoft-too-complex) 2026 Update From Wes Infusionsoft became Keap, and Keap is now part of Thryv. The software changed its name three times. Why most owners struggle with it never changed: they bought the tool before they wrote down the process. Keep reading, and see the note at the bottom. ## Is Keap (Infusionsoft) Complex or Is Your Hodge-Podge of Tools Too Complex? (Here's an oldie but a goody.) Quite often people tell me they think... - Keap is **too complex**, - Keap is **overkill**, - Keap **sucks**, - it's not Infusionsoft, it's "[confusionsoft](https://thesaleswhisperer.com/blog/dazed-and-confused-business-youre-not-alone/)," - they're not sure they'll get the **ROI**, and - other objections that sound valid on the surface, but when you look a little deeper, the ROI is obvious. Infusionsoft became Keap. Keap is now part of Thryv. The complaint never changed with the name. ## The Tool Was Never the Problem A prospect once admitted he was paying for [**Salesforce**](https://thesaleswhisperer.com/blog/salesforce-vs-hubspot-crm-choose-the-best-crm-for-your-business), **Constant Contact**, and **[1ShoppingCart](https://thesaleswhisperer.com/blog/infusionsoft-vs-1shoppingcart/), and none of them synced seamlessly with the others.** So he was paying for three systems and juggling all of them. Cutting and pasting contacts. Losing contacts. Letting contacts fall through the cracks at various stages of the pipeline. Not following up appropriately because his lists weren't segmented. And a ton of other nightmare, business-killing scenarios. He was not taking into consideration the time value of money or lost opportunity costs. ([See this post on how small savings cost one entrepreneur a fortune](https://thesaleswhisperer.com/blog/abundance-living-is-key).) He also did not practice what I call [Process Before Login](https://thesaleswhisperer.com/pbl). He just signed up for some shiny objects, ended up in a jam, then started biting the hand that was trying to feed him! That's what "Keap is too complex" usually means. Not that the software is broken. It means the owner logged in before he knew what he wanted the software to do. Keap didn't create the mess. It just showed him the mess he already had. ## A Big Tool Chest Doesn't Mean You Use Every Tool This video shows how a **big tool chest** is just like Keap. Just because you have a ton of tools doesn't mean you need to use and/or master them all immediately, if ever. If one platform gives you a big tool chest for roughly what you'd pay to stitch three tools together, why wouldn't you get the tool chest, use what you need right now, and grow into the rest? Start with one job. Capture the lead. Follow up. Ask for the sale. Write down how you do that by hand first, then let the software do it for you. Keap ships updates constantly, so check current features before you decide. ## Why the CRM Didn't Fix It I've used Salesforce since 2004, Keap since 2008, and HubSpot and Ontraport since 2014. Every tool on this page works. Plenty of owners still give up on it. The tool was never the problem. A shiny CRM with no written process is just expensive dashboardery. Write down how a stranger becomes a customer first. Then pick the software that fits that process. [**Get a process before you get the software →**](https://thesaleswhisperer.com/process-first) Market like you mean it. Now go sell something. Want a sounding board while you fix it? 12 Weeks To Peak™ is 84 days of private coaching with me covering business, faith, family, fitness, and finance. I show up, I listen, and I tell you the truth. [See If We're A Fit →](https://thesaleswhisperer.com/12-weeks-to-peak) Not ready for private coaching? [Join the Inner Circle](https://thesaleswhisperer.com/inner-circle). Would you rather have it built for you? [Meet Hank](https://thesaleswhisperer.com/hank). [Keap CRM Review](https://thesaleswhisperer.com/blog/topic/keap-crm-review), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## Related posts [![](https://thesaleswhisperer.com/hs-fs/hubfs/Blog-files/aweber-vs-infusionsoft.jpg?height=200&name=aweber-vs-infusionsoft.jpg)](https://thesaleswhisperer.com/blog/aweber-vs-infusionsoft) [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## [AWeber vs Infusionsoft: Email Marketing Automation](https://thesaleswhisperer.com/blog/aweber-vs-infusionsoft) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 2026 Update From Wes Infusionsoft became Keap, and Keap is now part of Thryv. The software changed... [Read more](https://thesaleswhisperer.com/blog/aweber-vs-infusionsoft) [![](https://thesaleswhisperer.com/hs-fs/hubfs/Blog-files/feat-blinking12.gif?height=200&name=feat-blinking12.gif)](https://thesaleswhisperer.com/blog/blinking-twelve-problem-closed-loop-marketing) [Goal Setting](https://thesaleswhisperer.com/blog/topic/goals) ## [The Blinking Twelve Problem: Closed Loop Marketing](https://thesaleswhisperer.com/blog/blinking-twelve-problem-closed-loop-marketing) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 If you're over the age of 30 or 35, you remember the blinking "12:00" on the front of 98.2% of all... 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