--- title: Meet The Sales on Fire Founder Jason Kanigan description: Jason Kanigan is the founder of Sales on Fire and shares how he went from delivering pizzas to running his own professional sales training firm. image: https://thesaleswhisperer.com/hubfs/_Podcast_Images/LinkedIn-Expert-Melonie-Dodaro-On-The-Sales-Podcast-Session-62-small.jpg --- [Skip to content](https://thesaleswhisperer.com/blog/jason-kanigan-sales-on-fire#main-content) [![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/) - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) Open main navigation Close main navigation - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) - [Get The Daily](https://thesaleswhisperer.com/daily) [Get The Daily](https://thesaleswhisperer.com/daily) Mar 20, 2017 # Meet The Sales on Fire Founder Jason Kanigan ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/jason-kanigan-sales-on-fire) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/jason-kanigan-sales-on-fire) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/jason-kanigan-sales-on-fire) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/jason-kanigan-sales-on-fire) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/jason-kanigan-sales-on-fire) ## Selling is not technical, it's... ## [Cold Calling Tips](https://thesaleswhisperer.com/daily)you'll learn in[The Sales Podcast](https://www.thesaleswhisperer.com/podcast)... - How to believe in yourself even during your darkest days - How long shiny objects last - The importance of intrinsic self-worth - How to motivate yourself by knowing what you don't know - The importance of self-confidence and belief in yourself - What to do when it's not fun and easy - How to learn from your mistakes - How fast change can happen - What selling really is since it's not technical - How to determine what your real role is in sales - How to get comfortable with money - How to stop thinking like a silly newbie - How to protect your mindset - What social media really is now - How to get mind share today *[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)* ## Catch Up on The Previous Episode of [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)   ## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast) - Follow [Jason Kanigan on X](https://twitter.com/jasonkanigan) - [Read](https://www.businessesgrow.com/) [Jason's blog](http://jasonkanigan.com/) - Check out [Sales Tactics](http://www.salestactics.org/) ## Did You Like This Episode? If you liked this episode, would you please share your appreciation by [**letting my guest and**](https://x.com/fixerwes)**[me](https://x.com/fixerwes) know on X** and by leaving a 5-star review on [iTunes](https://itunes.apple.com/us/podcast/sales-whisperer-sales-marketing/id655310847?mt=2). It helps more than you would think.  [![\\Contact \Wes\](https://no-cache.hubspot.com/cta/default/443614/interactive-184981315418.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLCic01iusBOw%2FVCkmi5Lzt7LGvGE3PxpBCRroYACN7op6OnfapCAJPCu9uTqprdiStSddqA59XyRUdNSQUAM4AeJ19gH5Mn4ht70aaB%2FgE8oKf4Ftfzz%2FccLLh%2F2JqeCHbdeHoso%2F6dA4Rybzvo8J2tzkRxLy1T6gz0cVqxpofdrL2xl7aX6ejCQ4wcHXUNIGSoBaUfQfugEM%3D&webInteractiveContentId=184981315418&portalId=443614) Market like you mean it. Now go sell something. [![Twelve weeks. Live deals. We start in 48 hours. Book The Fit Call](https://no-cache.hubspot.com/cta/default/443614/interactive-184500196010.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLRrAobkAK1QRQKG2ww4NWVhVTjk0qFrqZY%2Br1ZtLcxhG%2B3Y5SH8dlVMJLXqd7P93P8BFiKbqhV7qx3%2BzDNNemd1Gev9G81%2BZ7BiUBBzjKlC8pPQhwBUFtDYsTZG4KsabzXbObSBfH%2F7sUNP5GEY%2FoTpak2NtHNXDT1y1%2FER%2BeDXda9aFcWFLvtWipDsFhBFLOmAN3IfYlHIBDudzfcEDEg&webInteractiveContentId=184500196010&portalId=443614) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## Related posts [![Salesforce vs Keap as a Small Business CRM](https://thesaleswhisperer.com/hs-fs/hubfs/Imported_Blog_Media/salesforce-vs-keap-small-business-crm.png?height=200&name=salesforce-vs-keap-small-business-crm.png)](https://thesaleswhisperer.com/blog/salesforce-vs-keap) [Keap CRM Review](https://thesaleswhisperer.com/blog/topic/keap-crm-review) ## [Salesforce vs Keap as a Small Business CRM](https://thesaleswhisperer.com/blog/salesforce-vs-keap) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 2026 Update From Wes Infusionsoft became Keap, and Keap is now part of Thryv. The software changed... [Read more](https://thesaleswhisperer.com/blog/salesforce-vs-keap) [![](https://thesaleswhisperer.com/hs-fs/hubfs/Sales%20Books/The%20First%2020%20Hours-%20How%20to%20Learn%20Anything%20.%20.%20.%20Fast!.webp?height=200&name=The%20First%2020%20Hours-%20How%20to%20Learn%20Anything%20.%20.%20.%20Fast!.webp)](https://thesaleswhisperer.com/blog/how-to-learn-anything-fast) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [How To Learn Anything Fast](https://thesaleswhisperer.com/blog/how-to-learn-anything-fast) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 How To Learn Anything Fast [Read more](https://thesaleswhisperer.com/blog/how-to-learn-anything-fast) [![How To Set Firm Appointments To Close Bigger Sales, Faster, & Easier — AI-powered sales insights from Wes Schaeffer, The Sale](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-1888014.jpg?height=200&name=pexels-1888014.jpg)](https://thesaleswhisperer.com/blog/how-to-set-firm-appointments) [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## [How To Set Firm Appointments To Close Bigger Sales, Faster, & Easier](https://thesaleswhisperer.com/blog/how-to-set-firm-appointments) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 "The common man is not concerned about the passage of time, the man of talent is driven by it." ~... [Read more](https://thesaleswhisperer.com/blog/how-to-set-firm-appointments) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Wes Schaeffer", "url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer" }, "dateModified" : "2026-06-13T14:44:37.981Z", "datePublished" : "2017-03-20T12:00:00.000Z", "headline" : "Meet The Sales on Fire Founder Jason Kanigan", "mainEntityOfPage" : { "@id" : "https://thesaleswhisperer.com/blog/jason-kanigan-sales-on-fire", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png" }, "name" : "Fixer Wes" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#organization", "@type" : "Organization", "founder" : { "@id" : "https://thesaleswhisperer.com/#wes" }, "legalName" : "TSW Group, Inc.", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png" }, "name" : "The Sales Whisperer®", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#website", "@type" : "WebSite", "name" : "The Sales Whisperer®", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://thesaleswhisperer.com/hs-search-results?term={search_term_string}" } }, "publisher" : { "@id" : "https://thesaleswhisperer.com/#organization" }, "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#wes", "@type" : "Person", "alternateName" : "The Sales Whisperer", "image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg", "jobTitle" : "Founder", "name" : "Wes Schaeffer", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/about", "worksFor" : { "@id" : "https://thesaleswhisperer.com/#organization" } } ```