--- title: "Jason Moss: The Power of a Personal Brand" description: "The Power of a Personal Brand: Jason Moss on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®." image: https://thesaleswhisperer.com/hubfs/Jason%20Moss%20701%20The%20Sales%20Podcast.png --- [Skip to content](https://thesaleswhisperer.com/blog/jason-moss#main-content) [![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/) - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) Open main navigation Close main navigation - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) - [Get The Daily](https://thesaleswhisperer.com/daily) [Get The Daily](https://thesaleswhisperer.com/daily) Jan 26, 2025 # Jason Moss: The Power of a Personal Brand ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/jason-moss) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/jason-moss) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/jason-moss) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/jason-moss) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/jason-moss) ## The Power of a Personal Brand ***[\[ LISTEN ON APPLE PODCASTS OR SPOTIFY \]](https://thesaleswhisperer.com/podcast-guests)***   ## [The Sales Podcast](https://thesaleswhisperer.com/podcast) ## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn today on [The Sales Podcast](https://thesaleswhisperer.com/podcast)... - Grew up as a computer nerd. - Started making money online by age 12. [![Score My Pipeline](https://no-cache.hubspot.com/cta/default/443614/interactive-178194433547.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJ2xu8yXzJKILpNa4dv6rCX8LacP1fj0aDBKtaocE%2B%2BWRNDLwIx8G2c0otdBt0aKlEKBFGdWk0E%2BV1P9wUigO3qfc8mxznX%2BFWHxfsaRKFWZ8zvnyph063srLvkXhjRmoSL416AREoqJHgc1KHr6vF3yOjghEIL7FBW2MQ%2B7MSg7798Ey%2Bv3SfKkJZFa0l%2B0%2FICz245n3O7&webInteractiveContentId=178194433547&portalId=443614) - How-to content was fine in 2016. - Tell stories now so the market connects with you. > "You've made a sale!" - How do you build intimacy into the sales process? - SMS works. - He does a lot of live training. - Is SEO dead? It's certainly changing. - Things like Perplexity and ChatGPT are changing things. - Build your email list and your SMS list. - He wants to nurture his leads for months before he gets on a sales call with them. - Marketing is a daily activity for him. - Get away from delivering "performative value." - Empower clients to step into the driver's seat. - Listen to your intuition. - Choose between faith and fear. That point about nurturing for months before the call is the one most people skip. It only works if the follow-up runs without you remembering to run it—which is a systems problem, not a discipline problem. [**Grade yourself on the six skills that carry a deal**](https://thesaleswhisperer.com/score) and find out whether follow-up is the one costing you. Eighteen questions, four minutes, one honest number. **GUEST INFO:** - Guest Site: [jasonmoss.com](https://jasonmoss.com/) - Guest Instagram: [@jasonmosscoach](https://www.instagram.com/jasonmosscoach/) ## Sales Growth Tools Mentioned In The Sales Podcast *Heads up: some links below are affiliate links. If you buy through one, I get paid. You're getting my honest read either way.* - [Join The Inner Circle](https://thesaleswhisperer.com/inner-circle) - [Need a sales keynote? I’m Wes Schaeffer, The Sales Whisperer®. Start here.](https://thesaleswhisperer.com/sales-keynote-speaker) - [Book the Fit Call for 12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [Use These Tools To Grow](https://thesaleswhisperer.com/best-crms) - [Automate your sales with ActiveCampaign](https://www.activecampaign.com/?_r=38MD33WU) Build It Live, This Week Jason nurtures for months before he ever gets on a call. Monday, Wednesday and Friday at 8am Pacific I run a free live call—bring the follow-up you keep meaning to build and we'll build it while you watch. No pitch, no countdown timer. [Join the next Put AI To Work call →](https://thesaleswhisperer.com/put-ai-to-work) Market like you mean it. Now go sell something. [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## Related posts [![Prospecting Tips: How To Sell To Big Companies, Jill Konrath — AI-powered sales insights from Wes Schaeffer, The Sales Whispe](https://thesaleswhisperer.com/hs-fs/hubfs/_Podcast_Images/jill-konrath-16.png?height=200&name=jill-konrath-16.png)](https://thesaleswhisperer.com/blog/jill-konrath-professional-sales-training-prospecting) [Salesforce.com](https://thesaleswhisperer.com/blog/topic/salesforce-com), [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [Entrepreneur](https://thesaleswhisperer.com/blog/topic/entrepreneur) ## [Prospecting Tips: How To Sell To Big Companies, Jill Konrath](https://thesaleswhisperer.com/blog/jill-konrath-professional-sales-training-prospecting) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Aug 23, 2013 Sales Training Expert Jill Konrath [Read more](https://thesaleswhisperer.com/blog/jill-konrath-professional-sales-training-prospecting) [![Unleash Your Sales Team's Full Potential With Geoff Ketterer on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. ](https://thesaleswhisperer.com/hs-fs/hubfs/Geoff%20Ketterer%20711%20BW%20The%20Sales%20Podcast.jpg?height=200&name=Geoff%20Ketterer%20711%20BW%20The%20Sales%20Podcast.jpg)](https://thesaleswhisperer.com/blog/geoff-ketterer) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [Unleash Your Sales Team's Full Potential With Geoff Ketterer](https://thesaleswhisperer.com/blog/geoff-ketterer) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Mar 26, 2025 "Good leadership is the cornerstone of everything." \[ LISTEN ON APPLE PODCASTS OR SPOTIFY \] The... [Read more](https://thesaleswhisperer.com/blog/geoff-ketterer) [![Navigate Sales Saturation and Personalization With Frank Sondors — AI-powered sales insights from Wes Schaeffer, The Sales Wh](https://thesaleswhisperer.com/hs-fs/hubfs/Frank%20Sondors%20702%20The%20Sales%20Podcast.jpg?height=200&name=Frank%20Sondors%20702%20The%20Sales%20Podcast.jpg)](https://thesaleswhisperer.com/blog/frank-sondors) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [Navigate Sales Saturation and Personalization With Frank Sondors](https://thesaleswhisperer.com/blog/frank-sondors) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Feb 04, 2025 "Nobody's really doing a really good job." \[ LISTEN ON APPLE PODCASTS OR SPOTIFY \] [Read more](https://thesaleswhisperer.com/blog/frank-sondors) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Wes Schaeffer", "url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer" }, "dateModified" : "2026-10-01T01:10:40.892Z", "datePublished" : "2025-01-26T12:00:00.000Z", "headline" : "Jason Moss: The Power of a Personal Brand", "image" : [ "https://thesaleswhisperer.com/hubfs/Jason%20Moss%20701%20The%20Sales%20Podcast.png" ], "mainEntityOfPage" : { "@id" : "https://thesaleswhisperer.com/blog/jason-moss", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png" }, "name" : "Fixer Wes" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#organization", "@type" : "Organization", "founder" : { "@id" : "https://thesaleswhisperer.com/#wes" }, "legalName" : "TSW Group, Inc.", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png" }, "name" : "The Sales Whisperer®", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#website", "@type" : "WebSite", "name" : "The Sales Whisperer®", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://thesaleswhisperer.com/hs-search-results?term={search_term_string}" } }, "publisher" : { "@id" : "https://thesaleswhisperer.com/#organization" }, "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#wes", "@type" : "Person", "alternateName" : "The Sales Whisperer", "image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg", "jobTitle" : "Founder", "name" : "Wes Schaeffer", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/about", "worksFor" : { "@id" : "https://thesaleswhisperer.com/#organization" } } ```