---
title: Be Rugged, Be Real, and Win With The Great Bearded One, Jeff Putnam
description: Jeff Putnam was a blue-collar guy who took action on a dream. In other words, he Googled it and just got it done. Hear how on The Sales Podcast.
image: https://thesaleswhisperer.com/hubfs/_Podcast_Images/Ryan%20Michler%20-%20The%20Sales%20Podcast%20%23264.png
---

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[Get The Daily](https://thesaleswhisperer.com/daily)

 Feb 09, 2024

# Be Rugged, Be Real, and Win With The Great Bearded One, Jeff Putnam

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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## How to apply grit to get it done

---

---

***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***

<iframe class="hs-responsive-embed-iframe" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;" allow="autoplay; fullscreen; picture-in-picture" xml="lang" src="https://player.vimeo.com/video/561106393" width="640" height="360" frameborder="0" allowfullscreen data-service="vimeo"></iframe>

 

## [Entrepreneur Tips](https://thesaleswhisperer.com/)you'll learn today on **[The Sales Podcast](https://www.thesaleswhisperer.com/podcast)**...

- Blue-collar
- [Rugged Legacy Grooming Supply](https://ruggedlegacygrooming.com) started in 2019
- Overheard guys saying they worked in a factory for 30 years and he started looking around for ideas
- He always had long hair and beards and started making products
- Made a free site on Wix
- Joined Twitter to get the word out

[![Score My Pipeline](https://no-cache.hubspot.com/cta/default/443614/interactive-178194433547.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJPwXJ9Djt56bnK6KSKbN%2FRwCrStV9FS1oGWihCTxW1fxMlMhxorwDrftlFHhVq2J2vx60qScGn7VDxOqsbK33WsqAX2W6YHL%2FUHKnTVfwpKgUsvuOHLynoH7BgcoDfB3eejQJ1cDqTubC5flWg3LeRyQljQgWsesGZK2tzZhAZuDUxqojWzdxUfJfZQ9Olxb7UdYKiPBOQ&webInteractiveContentId=178194433547&portalId=443614)

> Since I'm slow I gave myself 10 years to make it work."

- He couldn't keep up with demand
- Setup a contract deal to make his products
- Team in Utah now
- Does some coaching now
- Launched two podcasts
- "The Perimeter"
- Wrote two books in half a year

[![Twelve weeks. Live deals. We start in 48 hours. Book The Fit Call](https://no-cache.hubspot.com/cta/default/443614/interactive-184500196010.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLI8TBkQXBNKjehv4ofvJ7kBNizkG30VaKIqlc%2FxZE%2FX03auo7Mi5ALFGu7b4xVBmM18Ytu0vENkzhgev6yBSETjZOXJYKCmT325dKUigYXP40sMiMmIj6UGYDxjoKQ6qU64QVm0GhUeU%2FcRql5hwFQLuLUWDppGA%2BuI%2FnQYs1N8CRincdE8QOQ3H8gRvwmWpgVvYNJY%2BnKYWPmaufniBWcs&webInteractiveContentId=184500196010&portalId=443614)

 

- There was no dabbling
- He took out all of his savings to launch
- "It's not real if I sell to anyone I know."
- Played "keep up" for maybe six months
- "I just Tweeted like crazy. I knew nothing about Twitter."
- He had great timing around the Gillette toxic masculinity
- He didn't say this for marketing, he said it because he believed it
- He Googled what he needed to know and practiced trial and error
- "No. We're not going to shut down."
- Lost everything due to poor decisions and was homeless for a bit
- Listened to [Ryan Michler's](https://thesaleswhisperer.com/blog/ryan-michler), "Order of Man Podcast"

[![Ryan Michler, Order of Man, on The Sales Podcast #264](https://thesaleswhisperer.com/hs-fs/hubfs/Imported_Blog_Media/Ryan%20Michler%20-%20The%20Sales%20Podcast%20%23264-2-1-1-1-Jun-05-2026-11-34-26-4568-PM.png?width=1348&name=Ryan%20Michler%20-%20The%20Sales%20Podcast%20%23264-2-1-1-1-Jun-05-2026-11-34-26-4568-PM.png)](https://thesaleswhisperer.com/blog/ryan-michler)

- "The Art of Manliness"
- Jeff Donovan
- He has always liked writing
- Knew good content was a good way to get free traffic
- "Get the word vomit on the page."
- Grammarly and Hemingway apps
- He wants to do as much as he can on his own
- He wants to pay things forward
- Live nobly
- Create a renaissance for men
- Be a leader
- Self-promotion is cringe
- Free advice is a plague. Those people are "ask-holes."
- Life artistry
- "Fight Club" author, [Chuck Palahniuk](https://amzn.to/3zcu3KG)
- Master vs Slave morality by Friedrich Nietzsche
- Peterson of Dublin

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

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## [Do Paid Traffic Right With AdSkills Master, John Belcher](https://thesaleswhisperer.com/blog/john-belcher-paid-traffic)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 04, 2018

Learn how to find where your customers are and give them what they want with effective paid traffic...

[Read more](https://thesaleswhisperer.com/blog/john-belcher-paid-traffic)

[![Make It Easy For Your Customers To Buy, Tom Williams | The Sales Podcast with Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/_Podcast_Images/Sean_Casey_Williams_on_The_Sales_Podcast_202.jpg?height=200&name=Sean_Casey_Williams_on_The_Sales_Podcast_202.jpg)](https://thesaleswhisperer.com/blog/tom-williams)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Make It Easy For Your Customers To Buy, Tom Williams](https://thesaleswhisperer.com/blog/tom-williams)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Sep 10, 2020

Don't just sell stuff. Solve problems for your customers. .

[Read more](https://thesaleswhisperer.com/blog/tom-williams)

[![From Teen Dad To Direct Mail Marketing Winner — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-1888014.jpg?height=200&name=pexels-1888014.jpg)](https://thesaleswhisperer.com/blog/shaun-buck)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [From Teen Dad To Direct Mail Marketing Winner (Shaun Buck)](https://thesaleswhisperer.com/blog/shaun-buck)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Oct 21, 2014

About Shaun Buck 19 years ago, Shaun Buck was not known as The Newsletter Pro. He was a 16-year-old...

[Read more](https://thesaleswhisperer.com/blog/shaun-buck)

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