---
title: John Correia, The John Madden of On-Screen Violence!
description: As the founder of Active Self Protection, John Correia has become the John Madden of on-screen violence! Hear how he did it on The Sales Podcast.
image: https://thesaleswhisperer.com/hubfs/thumbnail%20john%20correia%20The%20Sales%20Podcast.jpg
---
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Aug 30, 2022
# John Correia, The John Madden of On-Screen Violence!
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## From Side Hustle to 2.67 Million Subscribers...and Growing!
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIegcCNM9Y5kZNwmRDkbW9awCd%2Fhm0UPkVgAflb3woaM0y6DUxosFCIpLbHAF3ErR1fClak%2FaDru%2BwBivP8DJ1Y94d%2FY4iLcdwlrfkbW5vHtvbQprn4H5ZMj%2FoPBE7hG6xFRDSnoTz5SkR90w6VMy9nbROmTtm0b%2B0QX4KpLX1gOe9JU8F13lu%2FPH0ri%2BqofvQAIEZXe9lqvNQJgKW1yXly&webInteractiveContentId=185369604869&portalId=443614)
## [Professional Sales Tips](https://thesaleswhisperer.com/) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- 11 employees
- Active Self Protection
- 20-50 million views/mo
- After-action reports
- Handgun skills
- Empty-handed skills
- Travel and teach
- Former Navy nuclear guy
- Former pastor for 14 years
- Started karate when he got his son in karate
- Was in retail and muggings and robberies were on the rise
- Got his CCW and started training martial arts in 2006
- Started ASP in 2011 to pay for his ammo and martial arts
---
- Bought his first gun from the money he earned teaching on the side.
- Got his NRA certifications to teach handgun classes, but there was no money in it.
- His church members were upset with him posting gun stuff on his Facebook page so he made a new social media presence and he got a comment from someone in Ohio.
- He made good memes for self-defense
- Facebook started allowing video around mid-2014 to compete with YouTube
- A guy sent him a video of an attack in Thailand
- He took the video on his Blackberry Storm to his martial arts instructor on how to handle that
- He shared his commentary and it went viral
- Taught himself Adobe Premiere to edit videos
- "The John Madden of on-camera violence."
- Ah-ha!
- October 2014 he posted this on Facebook
- Made a YouTube channel to squat on his name
- YouTube sent him a message to monetize his channel
- April 2016 his YouTube took off
- Post 365 days a year
- 210,000 subscribers on his "baby channels"
- 20 unique pieces of video each week
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKL0286BJF9MOWSc6CR%2B0ibf%2BCXjB6xrxrBh3Vsei2X7UKkrkcTVQQEyEVCdnBywLRzDWa4b62ZJZCa70RqSVkltAyuWcnjzJAgmcBJ0LRtiyPup4fJvMqQyZufa%2FvL72nn2tkwm1etR23uk%2Be8uJXfOvx3FnWgh5SYA6zhyMBjdOpkl6zxMxPJVlaCGDTRLCaeXpwBBLBlVOcXPUipBjEYFg%3D%3D&webInteractiveContentId=190434884110&portalId=443614)
- He was solo in the beginning.
- Hired an assistant in 2016.
- Hired another to help with video editing.
- Now has a CEO to run the company.
- Don't run your budget to your income.
- Leave some slack to weather storms.
- The COVID lockdown helped him with viewers.
- He has no control over YouTube AdSense.
- Biden was advertising on his channel and he told his followers to click on the ads so he could take Biden's money!
- "It's great being an entrepreneur. I get to work half days and I get to pick whether to work the first 12 hours of the day or the second 12 hours."
- "I'm like 7-11. I may not be making sales, but I'm always open."
- When he's out in public he has to always be on but he loves it.
- He keeps his schedule structured, but not overly so.
- He's an ESTJ, so he's a bit of a free spirit.
- Strong people live longer and are harder to kill.
- Works 9 am to 6:30 pm and works hard.
- Batches content like crazy.
- "What is my reservoir of content? Who is waiting on me?"
- He serves his staff.
- He gets his work done so they can get their work done.
- Stephanie is the CEO and her husband is the CMO out of South Dakota.
- Stephanie was his first hire. She came on board to monitor comments on his social media. She knew a little about self-defense but she worked from home and has five kids.
- Her adopted son was five at the time and is their "mascot," now at 16.
- Stephanie learned self-defense to protect him as they were foster parents at the time, which is how she found John.
- Called her the XO so she could drop the hammer and John was the "old man" CO that everyone could love.
- "You're not allowed to say yes, anymore."
- Trust your people to make decisions
- Neil does the negations
- Five years plus two years plus 4.5 years
> You're not allowed to say yes anymore!" (John removing himself as CEO.)
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLjNdyaORKqRcQsDdv3%2B41%2FIpgpsii5R7YdI%2BqAT6HSFp1sgrtpACkYgtxWDaiKDjqubm8NELYUUSsqS7HzOsZ76F66fdSOhtQuY%2F0uqLfl3NbhXQ5D2Zemn66GvjUDYf9%2BDHqoOJjX4diqxo3bDIGPJpqTGYT%2FTyO71WnlXyzknyAYLtk%2BEDAlSDUWu8Fy0eYYLNo2UnOC05QvvOtwOyPr&webInteractiveContentId=184500196010&portalId=443614)
## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast
**GUEST INFO:**
- Visit [Active Self Protection](https://activeselfprotection.com) on the interwebs
- Follow [Active Self Protection](https://twitter.com/get_asp) on X
- Visit [Active Self Protection](https://www.youtube.com/c/ActiveSelfProtection) on YouTube
**PODCAST INFO:**
- Podcast website: [https://open.spotify.com/show/50j6rJ83PSXvNpLEa8pCnd?si=fa035874b8a14d1e](https://thesaleswhisperer.com/podcast)
- Apple Podcasts: [https://apple.co/3PeYzKL](https://apple.co/3PeYzKL)
- Spotify: [https://spoti.fi/2nEwCF8](https://open.spotify.com/show/3rOqeGLXnniKOcCj5ZyftX)
- [YouTube Full Episodes](https://www.youtube.com/saleswhisperer)
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[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
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## [John Jonas Outsourced Himself 10 Years Ago](https://thesaleswhisperer.com/blog/john-jonas-onlinejobs-ph)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Aug 21, 2017
You are the bottleneck to your own company's growth
[Read more](https://thesaleswhisperer.com/blog/john-jonas-onlinejobs-ph)
[](https://thesaleswhisperer.com/blog/john-pyke-personality-test-sales-recruiting)
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## [Do Sales Recruiting Correctly With Personality Test Expert John Pyke](https://thesaleswhisperer.com/blog/john-pyke-personality-test-sales-recruiting)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Sep 04, 2018
Go beyond Myers Briggs tests and basic interview questions to find your next great salesperson...
[Read more](https://thesaleswhisperer.com/blog/john-pyke-personality-test-sales-recruiting)
[](https://thesaleswhisperer.com/blog/john-dzubak)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [The Art of Charm Explained By Co-Host Johnny Dzubak](https://thesaleswhisperer.com/blog/john-dzubak)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jul 26, 2021
Selling enhances your life
[Read more](https://thesaleswhisperer.com/blog/john-dzubak)
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